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Guest post by: kevin james Become an Author

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Twitter is one of a kind social media platform but with a difference. While being a social network, Twitter is also a micro-blogging service, allowing tweeting of ideas and updates to users.

Businesses are making use of twitter for setting up their business in the market and developing new clients and customers. Few uses of twitter in business perspective are:

• Network expansion: Twitter helps businesses in expanding their corporate network, in terms of clients as well as partner groups. Regular interaction with both builds a relationship over the web.
• Improves reputation with sharing expertise: Helping out with the expert solution to those, who are struggling in your field of expertise is a great idea. Tweet about the seminars and web-meetings to be held, how to participate in these events etc, highlights of the organization.
• Helps building personal brand: Active participation over Twitter and regular updates catches the eye of users and users start recognizing the organization as a brand. Many companies have developed themselves as a brand in market with online promotion.
• Public validation enhances: As more and more people find out tweets from the organization helpful and interesting, people tweet the link for organizations’ web-page or twitter page in their tweets and provide a public validation which builds a third party reputation for the company.
• Provides research data: Twitter helps organizations to study their competitors in market, their approach, their achievements and methodologies for successful branding of their organization.
• Provides traffic to official web-site: Twitter feeds the web-pages, what they desire the most, traffic. When people learn about some event over twitter, their curiosity to learn more about the whole story increases. More and more people access the web-page to grab the content and this increases traffic and eventually the reputation of the website over the internet.

Twitter helps in gaining competitive advantages over fellow companies in the same product category as it allows you to tweet at anytime of the day from anyplace. So, whenever any new update or news relating in a broader prospect, launches, companies try to be the first one to deliver the knowledge. Also, Twitter is a cost effective mode of reaching the potential customer as no charges are to be paid initially or for subscribing to the platform. With Twitter’s strategy for marketing, various marketing tools are available at really low cost which can virtually be considered as no cost marketing.

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