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Press Release Builder

Press Release Builder

Get The Exposure You Deserve

  • Fact #1: People prefer to read stories over ads.
  • Fact #2: It is cheaper to get a story than to buy an ad.
  • Fact #3: Reporters are looking for story ideas to write about.

Question: Why are you not getting stories written about you?

Use the Press Release Builder to put your company in the spotlight.


Why Press Releases Are Important

Between 75 and 80% of all news is planted. Most stories are generated by somebody writing a press release and submitting it to the media.

Donald Trump Press Release Donald Trump:
“You can have the most wonderful product in the world, but if people don't know about it, it's not going to be worth much. You need to generate interest, and you need to create excitement.” - The Art Of The Deal

Build Your Press Release

You can create an effective press release strategy that can put your company on the map in 5 easy steps.

Step 1: Choose A Topic To Write About

Journalists want good stories, not promotional press releases. If you can give them a compelling idea, you are making their job easier. There is no reason why they would not write about you. Need help finding that winning idea? Click here.


Step 2: Write The Press Release

Use this free tool to write an effective press release. At the end you will have a final document that you can use to send to reporters. Ready to get started and put your company in the media spotlight? Click here.


Step 3: Build A Media List

With new publications emerging and other titles closing, how do you keep up to date with all the top reporters and PR opportunities out there? Follow these simple steps to get your media list working for you. Click here.


Step 4: Email The Reporters

E-mail is the way most publicity seekers get in touch with reporters to land that precious coverage but the vast majority of e-mails sent to journalists never get read. How can you make sure that your e-mail is opened and read? Click here.


Step 5: More Press Release Resources

Looking for even more resources to help you build your press releases? Check out 16 articles our expert authors have compiled and more great resources to help you create effective press releases. Click here.

Choose A Topice To Write About Get Started: Choose A Topic To Write About
 
 
 
Kim Castle  
Dave Kurlan  
Leanne Hoagland-Smith  



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