1) Announce a recognition that you have received.
2) Discuss an industry trend and be the expert.
3) Create a Hall of Fame and induct some of your industry's top players.
4) Make a list - the best, the worst, the most, the least (ie. Top 10 Best Dressed).
5) Establish an index - your own version of the standard of living.
6) Produce a petition - what's a hot topic you can rally people around?
7) Announce a new service.
8) Announce a new product.
9) Tie in with a national holiday, a birthday or anniversary.
10) Report a new study of your own and your analysis or forecast.
11) Tie in with a controversy by commenting on it.
12) Co-op an event with the media.
13) Utilize a national survey or study to your benefit.
14) Announce your exhibit at a trade show or convention.
15) Commission a survey and report the results.
16) Write a white paper and announce its availability at your web site.
17) Create and promote a special event.
18) Use a current news event to frame your release.
19) Host a seminar and announce the information discussed.
20) Announce an upcoming speaking engagement.
21) Schedule a speaking engagement at the local library… for free
22) Make reprints of speeches available at your website.
23) Create a contest and offer a prize that's newsworthy.
24) Pricing and policy changes.
25) Patents and trademarks.
26) Litigation won.
27) Announce the results of a new study.
28) The number of hours your employees donate volunteering in your community.
29) Involvement in various community events and activities.
30) Innovative use for your products. |
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31) First person stories about people using your product or services.
32) New clients you've obtained.
33) New testimonials.
34) Celebrities that use your product or service.
35) Send a letter to the editor and CC the media and your audience, “in case they miss it.” 36). New members of important committees.
37) Results of an election.
38) The passage of an important resolution.
39) Anniversary of the founding date of the organization or company.
40) Charitable donations by your organization.
41) ISO 9001certification of your company.
42) New awards won.
43) Association membership.
44) Publicly release a letter from a soldier or someone with poignant thoughts.
45) Report on a public project and offer insight to the problem.
46) Protest an activity or issue.
47) The sponsorship of a community event.
48) How to apply for internships in your company.
49) How to apply for scholarships offered by your company.
50) Open house where people can tour your plant, office etc.
51) Create an award to honor individuals in the community.
52) The appearance in front of a public entity, i.e. testimony before the US Senate.
53) Host a public debate.
54) Announce a fact finding trip and then report your findings.
55) Host a celebrity event and tie in your company.
56) Financial projections and forecasts.
57) Announce a public appearance.
58) Appointments by government officials to offices.
59) Retirement of well respected and revered employees.
60) Recognition of long-time employees with 25 years of service or more.
61) Internal promotion of key staff members. |
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