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Business Planning – why is a good business model critical?

Guest post by: Marcus Tarrant

Article Overview: A business model explains to the reader what all the elements of your business are and how they fit together. The business model, of outlined correctly can also make clear on a single page, what the business does, what its core cost based might be, what its products are and how it can earn revenue from its activity.

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Business Planning – why is a good business model critical?

Business models are often not well described in business plans. Many standard business planning templates do not even have a section where the business model can be outlined and clearly explained.

An image often provides the clearest overview of the business model. A business model diagram should include 9 key elements of business model design.

  1. Value Proposition – What are you offering?
  2. Capabilities/Resources – What skills and capacity do you require?
  3. Partnership – Who do you need to work with?
  4. Activities – What will you do?
  5. Costs – What are your significant costs likely to be?
  6. Relationship – What formal and informal relationships are required
  7. Channel – What are our channels to market?
  8. Revenues – What will our customers pay for?
  9. Customers – Who are our customers?
The business model explains all the key moving parts of your enterprise, but more importantly, lays out how these parts will work together to deliver value.

After developing hundreds of business plans for clients, we have developed a proven business planning technique called “question led business planning”. This technique uses questions to draw out of the planner the key business elements and re-assembles these into a comprehensive business plan. This approach has been combined with document automation to provide a new level of flexibility in business planning. By answering core business model questions, a business plan, executive summary or presentation can be automatically created. All structural and language issues are taken care of for the user, leaving them free to focus on answering a series of questions about their business.

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Home > Venture-Capital > Marcus Tarrant > Business Planning why is a good business model critical >
Article Tags: Business Model, Business Plan, Business Planning, Business Strategy

About the Author: Marcus Tarrant
RSS for Marcus's articles - Visit Marcus's website

Marcus Tsarrant is an accomplished management consultant who has worked for leading consulting and venture captial firms including Deloitte Consulting. Lloyd Morgan Consulting and Offspring Ventures. Marcus has assisted clients raise capital in the United States, United Kingdom and Australia. Marcus Holds a Bachelor of Economics and a Masters in Entrepreneurship. He is the founder and principal of BusinessPlanningHQ.com - A website that offers an entirely new approach to business planning.

Click here to visit Marcus's website
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Re: How do you make the most of your day? Re: How do you make the most of your day? - Planning, To Do lists, and deadlines all help me. Also being self critical of my own time management helps me raise the bar. I still check email too often though.
Re: Franchise 'due diligence' checklist Re: Franchise 'due diligence' checklist - One of the things I focus on is this: Does the Franchise fit the Business Model you are interested in? Meaning, are you going to be doing what you want to do on a daily? For example, if you are a restaurant manager now and you hate your job because of the hours, then don't buy most food franchises. You have experience of course, so it is more comfortable, but you will basically be doing very similar duties and hours as you were before. I always go through a series of questions, answers, more questions, more answers etc... to help my clients figure out what Business Model they are most interested in, I do this before even discussing a single name with them, they tell me what the business model is and then I match them up to that type of business, explain the entire business model as best I can and then and only then do we discuss the name of the company. Too many times people come to me wanting to own "abc" name brand franchise, when they don't even understand what type of business it really is and what they will be doing every day.
Seek Venture Capital & Funding Seek Venture Capital & Funding - Hello, Greetings from India. I am Seeking Venture Capital for Offshore Software Company Start-up. Need advise along with Business Model Sample. I have a basic outline for an offshore company. 1. Technology - like Microsoft Dot Net, Java, LAMP 2. Talent Team - Found Good Technology Developers. 3. Where I can get the leads/potential customers - Leads have been identified who are willing to move forward offshore projects. 4. I do not have resources like funding. It is a very critical factor to me Industries: Manufacturing, Real Estate, Retail, Insurance, Distribution & Logistics, Healthcare, Industry Associations and Software Product Development, Agricultural Industries and Etc. Services: Offshore Software Development Company. Offices to be located: Hyderabad, Andhra Pradesh, India and USA. Products/Services/Applications in areas like POS & Billing, Sales & Distribution, Production Planning, Material Management, Inventory Control, Plant Maintenance, Purchasing, Accounting and Logistics. Dynamic Web Programming with Database Driven Content Management Systems, Online Stores for E-Commerce, B2B Solutions, Community Portals, Website Redesign and Development, Custom ERP with Enterprise Wide Functional Modules such as Marketing, CRM, Accounting, Inventory Control, Sales & Distribution, Production Planning, Purchase & Stores, Logistics and Supply Chain. Seek your further questions and help. Thank you, Best Regards, Jayapratap.
Multiple phase capitalization model Multiple phase capitalization model - Thank you for responding, Evan. What I’m really looking for is a model – ideally a spreadsheet model – that links the various capitalization phases and identifies and perhaps even quanitifies the appropriate variables. You asked about investment amount – let me give you two numbers, $ 5 million and $ 10 million (although presumably the model is identical for both). The business is already established and requires this initial investment for growth. Best regards and thank you, Terry
Re: Service Or Product? Re: Service Or Product? - I agree with starting a Service-based Business in the economy. Here is what I think is critical: 1. Researching that your Service business has a market. 2. Marketing the Service with as much leverage as possible. 3. Product-izing the Service (aka Package Expert Knowledge). This will only help elevate you as "the" expert in your niche and make you accessible to people in different price points.


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