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Marcus Tarrant Articles

Guest post by: Marcus Tarrant

Why do most Business Plans Fail to Raise Capital? - Click To Read Article
As an expert business planning consultant for over 20 years, I have been surprised by what people are willing to show to potential investors. It is rare that you ever get a second chance, so it is absolutely critical that you put your best foot forward when trying to raise capital.

Should I use a consultant to create my business plan? - Click To Read Article
A consultant can help you to better define your business strategy and succinctly outline this in plan. Whilst you may believe that a consultant led planning process may deliver an improved result, is it worth the cost?

Should I buy a business plan online? - Click To Read Article
There are a number of things to consider when either engaging a consultant to build your business plan, or purchasing a business planning template. A primary reason for looking online for assistance is to reduce the cost associated with the development of a business plan.

The 4 key reasons that people build business plans - Click To Read Article
There are a number of different reasons why people create business plans. Understanding the reason for your plan can help you better target your message. Whilst all plans are largely similar, the key areas of focus should differ slightly based on the reason for building your business plan. The business plan should clearly articulate the opportunity represented by your business and the approach you propose will best capitalize on the opportunity. Investor focused plans should also include an explanation of the proposed exit approach.

Question Based Planning reduces Business Planning Timeframes - Click To Read Article
Business planning involves more than just writing a lengthy document. Much of the core value in a business plan is derived from the business strategy, business model and the effective communication of these to the intended target audience.

How to write a killer business plan executive summary. - Click To Read Article
The executive summary is the most read and often hardest to write section of a business plan.

Don’t let words get in the way when preparing your business plan - Click To Read Article
Many first time business planners have the following issues in preparing a business plan: • Deciding on the document structure that best suits their business and planning requirements • Writing an executive summary • Waffling about their businesses that obscures the core messages to the reader • Understanding where to start with the financials The core problem with the standard business planning process is that it is open ended. Even templates don’t help a great deal.

How can Hyper-Question based business planning improve planning quality? - Click To Read Article
Not all business plans are created equal. After creating hundreds of successful business plans, we have come to understand some of the key elements that determine planning success.

Business Planning – why is a good business model critical? - Click To Read Article
A business model explains to the reader what all the elements of your business are and how they fit together. The business model, of outlined correctly can also make clear on a single page, what the business does, what its core cost based might be, what its products are and how it can earn revenue from its activity.

How can Hyper-Question based business planning reduce planning timeframes? - Click To Read Article
Business planning involves more than just writing a lengthy document. Much of the core value in a business plan is derived from the business strategy, business model and the effective communication of these to the intended target audience

Business Planning – how should I handle financials? - Click To Read Article
One of the most important yet challenging components of a business plan is the financial section. Many first time business planners are overwhelmed by the prospect of converting their business intentions into financial analysis. For many business plans, this section is often provided by a consultant or financial service provider (eg. Accountant).





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