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Recently, my son Jack and I went to the local bookstore in search of the book Harry Potter 4. We have an agreement that we will read each Harry Potter book in the series together and then watch the movie. This has two wonderful benefits: One, I get to spend quality time reading a great series with my son and, two, I’m hoping it will increase his love of reading as much as Greg and I enjoy reading.
When we located the book, I picked up the hardback edition (which was extremely heavy) and then chose the paperback version, as it would be much easier to hold. I compared the fourth book to the first book in the series and noticed how much thicker the books become as the storyline progresses. This got me thinking about how smart women build businesses in the same way.
When J.K. Rowling (a very smart woman) wrote Harry Potter 1, she created an amazing story with a handful of characters that you wanted to follow and know their every move. Each book is more captivating than the last. When women create a new business from their Big ideas, they typically begin with a single idea or two and take action to make it happen. The “story” begins to unfold with one or two products or services and from there, the business has the opportunity to grow and become much larger. One example that quickly comes to mind is Bobbi Brown cosmetics. If you know her story, she was a makeup artist that was dissatisfied with the product lines she was working with and went on to create her own line of cosmetics. To make a very long story short, Bobbi Brown cosmetics is owned today by Estee Lauder. Her single idea turned into a multi-million dollar enterprise. Your business is like a story that continues to grow, adding new and interesting products and services over time.
As J.K. Rowling began to write the series, she continued to add more interesting characters and add more depth to the plot. Of course, the books became heavier and heavier, due to the nature of all the adventure going on inside the book. Each book in the series offers you more characters to love, dislike, and laugh at. This is certainly the case in my business. As I reflect on my journey to the present and the plans for the future, my “story” and its “characters” have certainly grown and will continue to grow. If you are planning, strategizing, and taking action to make your goals and dreams come true, then naturally your business will change over time. You begin to notice what products and services are doing well and you begin to add on or take away.
How about you? Are you adding new products and services that will compliment your original brand or is it a new venture where the products and services are just now beginning to take shape? It’s essential that you continue to evaluate your business and make changes or additions along the way so that your “series” will continue to grow and your customers will want to follow you as you create and add to your business.
Successful businesses rarely operate with just a single product or service. They build their ‘core” brand (in J.K. Rowling’s case, it’s Harry Potter, Ron, and Hermione) and then find other products or services that compliment that brand (think Dumbledore, Snape, and Hagrid).
I’m not sure if J.K. Rowling knew in the beginning how all of the characters would unfold in the series; however, I am sure of one thing: When she completed Harry Potter 1 and saw the world’s reaction to her creative writing, she very quickly went to work on realizing a bigger vision. I invite you to think about your biggest vision moving forward and how you can add new products or services to your already existing core business.
When most people talk branding, they usually point to well-known consumables: restaurants (McDonalds), beverages (Starbucks Coffee), foods (M&Ms), home products (Bounty), cars (BMW) and the like. What many don’t re...
Harry Potter is no longer just a character who comes to life in Rowling’s seven-book series. Instead, it has become a merchandising and marketing machine all on its own, pushing ahead at full throttle. And while Row...
This article is about women in small to mid-size businesses and how they should reflect on their products and services periodically. When we begin our journey as entrepreneurs, we may start our business with just a...
“Where the idea for Harry Potter actually came from, I really couldn’t tell you,” says Rowling. “I was traveling on a train between Manchester and London and it just popped into my head. I spent four hours thinking ...
Today, there are hundreds of millions of Harry Potter books in print around the world. Each book in Rowling’s series has also been on The New York Times, USA Today, and Wall Street Journal bestseller lists. But when...
George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance.
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His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more.
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Joy Chudacoff
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Joy Chudacoff is the founder of Smart
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business consultant, Joy has helped scores
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As a wife and mother of two, Joy
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drawn to entrepreneurship, she inhabits a
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to nurture and care for herself. Joy works
with women one-to-one, in groups and
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Harry Potter is no longer just a character who comes to life in Rowling’s seven-book series. Instead, it has become a merchandising and marketing machine all on its own, pushing ahead at full throttle. And while Row...
