Smart Women, Baseball and Marketing
Smart Women, Baseball and Marketing
In my work with Women Entrepreneurs, I find that marketing can be a bit of a mystery. It seems like a beast that cannot be tamed and yet, those who figure it out, become successful with companies doubling in growth and profits nearly overnight. So how are baseball and marketing alike?
Marketing really is just like the game of baseball. And once you figure out the rules of the game, you will move around the "diamond" very quickly, scoring successful runs. First, you have to decide what you are marketing (product or service) and second, who your ideal client is. In other words, who benefits from using your product or service. When you have determined who your ideal client is, you can then create a "message" that will appeal to those people. Makes sense, right? Many times, when we start a business what's the first thing we do? We create a logo, business cards, and possibly a web site. We do need all of these things to run a business, however, if we don't accurately communicate the right "message", then we have wasted valuable time and dollars with no success. Our ideal client must be able to understand how we can help to solve their problems with our product or service. It's essential that you develop your "message" first. Let them know how your product or service can solve the problem they are having.
Once you have your message developed, you get to step-up to Home Plate. Every person you come in contact with, that is your ideal client gives you a "chance at bat." When you have your message about your product or service developed correctly, you will connect with the right person.
When your ideal client becomes interested in what you have to offer, you move to First Base. First Base does not mean that they are ready to buy what you have to offer. They are typically not ready to buy yet. They have simply said, "I'm interested in what you have to say." This might be accomplished through them subscribing to your newsletter, calling for more information after you sent them something in the mail, or seeing you speak at a local event and approaching you to ask a few questions.
When you are on First Base, you want to get to Second. Getting to Second Base is when you realize that your ideal client would like to learn more about what you have to offer. This could be a phone call, a complimentary session with you to see if it feels right for them, or a complimentary teleseminar. Here is where you need to offer the ideal client valuable information on who you are, what you have to offer and how it can benefit them.
Going from Second Base to Third Base is when your ideal client has learned more about you, your product and your service and says, "Yes, I believe that you have what I need and I would like to work with you."
From Third Base, your only goal is to get back to Home Plate and score a run (a new client). This process is where you agree on how you will work together, when you will work together and for how long.
Every boy or girl that steps up to Home Plate, wants to hit a Home Run, right? We are no different. When I meet my ideal client (women who are ready to move their lives forward both personally and professionally), I get excited because I know what I have to offer will really benefit them. However, this is a process, like the game of baseball, of moving around the diamond, one base at a time, creating belief and trust with the ideal client. And by the way, there will be plenty of Home Runs. The more you follow this process, get your message out there in the field, create belief and trust with your community, you will meet some people who will say, "I've heard about you and I want to talk with you about your service!" or "I need what you have to offer!" There seems to be only one thing left to say: "Play Ball!"
Anything is possible. Everything is waiting for you.
*****
Smart Women Baseball and Marketing - To learn more about this author, visit Joy Chudacoff's Website.
Like this article? Share it with your friends
Last weekend was "opening day" for Little League Baseball in our community. There was a Pancake Breakfast to kick-off the season, children singing the National Anthem and of course, a local celebrity to throw out the game ball. We really enjoyed our morning and felt grateful to share in the experience. As I sat in the stands watching my 8 year old son Jack and his teammates (The Pinto Dodgers!), I started thinking about how Smart Women, Baseball and Marketing your business have a lot in common.
In my work with Women Entrepreneurs, I find that marketing can be a bit of a mystery. It seems like a beast that cannot be tamed and yet, those who figure it out, become successful with companies doubling in growth and profits nearly overnight. So how are baseball and marketing alike?
Marketing really is just like the game of baseball. And once you figure out the rules of the game, you will move around the "diamond" very quickly, scoring successful runs. First, you have to decide what you are marketing (product or service) and second, who your ideal client is. In other words, who benefits from using your product or service. When you have determined who your ideal client is, you can then create a "message" that will appeal to those people. Makes sense, right? Many times, when we start a business what's the first thing we do? We create a logo, business cards, and possibly a web site. We do need all of these things to run a business, however, if we don't accurately communicate the right "message", then we have wasted valuable time and dollars with no success. Our ideal client must be able to understand how we can help to solve their problems with our product or service. It's essential that you develop your "message" first. Let them know how your product or service can solve the problem they are having.
Once you have your message developed, you get to step-up to Home Plate. Every person you come in contact with, that is your ideal client gives you a "chance at bat." When you have your message about your product or service developed correctly, you will connect with the right person.
When your ideal client becomes interested in what you have to offer, you move to First Base. First Base does not mean that they are ready to buy what you have to offer. They are typically not ready to buy yet. They have simply said, "I'm interested in what you have to say." This might be accomplished through them subscribing to your newsletter, calling for more information after you sent them something in the mail, or seeing you speak at a local event and approaching you to ask a few questions.
When you are on First Base, you want to get to Second. Getting to Second Base is when you realize that your ideal client would like to learn more about what you have to offer. This could be a phone call, a complimentary session with you to see if it feels right for them, or a complimentary teleseminar. Here is where you need to offer the ideal client valuable information on who you are, what you have to offer and how it can benefit them.
Going from Second Base to Third Base is when your ideal client has learned more about you, your product and your service and says, "Yes, I believe that you have what I need and I would like to work with you."
From Third Base, your only goal is to get back to Home Plate and score a run (a new client). This process is where you agree on how you will work together, when you will work together and for how long.
Every boy or girl that steps up to Home Plate, wants to hit a Home Run, right? We are no different. When I meet my ideal client (women who are ready to move their lives forward both personally and professionally), I get excited because I know what I have to offer will really benefit them. However, this is a process, like the game of baseball, of moving around the diamond, one base at a time, creating belief and trust with the ideal client. And by the way, there will be plenty of Home Runs. The more you follow this process, get your message out there in the field, create belief and trust with your community, you will meet some people who will say, "I've heard about you and I want to talk with you about your service!" or "I need what you have to offer!" There seems to be only one thing left to say: "Play Ball!"
Anything is possible. Everything is waiting for you.
*****
Smart Women Baseball and Marketing - To learn more about this author, visit Joy Chudacoff's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Joy's articles
 | |
|
|  |
 |
|
Joy Chudacoff Video - Joy Chudacoff discusses Creating the Spark: Igniting Passion and Energy for the Work and Life You Will Love.
|
|
|
 | |||||||
|
 | ||
 |
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Spring Cleaning Innovative Thinking Entrepreneur Flight Manual Customer Focus Serenity Cards |
|
 | ||
 |
Choose A PR Topic
Press Release Builder | |
 |
Top 50 Debt Blogs
Learn To Get Out Of Debt | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||