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Smart Women Give it Away!

Written by: Joy Chudacoff

Article Overview: This article is about the power of giving samples of your product away as a Free Sample in order to grow your business. This marketing tool is a simple, easy to use Strategy and perfect for women entrepreneurs to use. First determine who your ideal client is and then design ways to share your product or service with those people.

Smart Women Give it Away!

Recently, my 8 year old son Jack, came running into the house with the Sunday paper exclaiming, “Look, they gave us cereal!” And sure enough, there was not one but three mini boxes of cereal included with the newspaper---all sugar cereals they had never tried. My children were jumping up and down begging to try these cute little conveniently packaged products. This got me thinking about how Smart Women understand the power of sampling.

Sampling or giving something away for free is still one of the best marketing strategies that you can use to grow your business. Why? It gives your ideal client an opportunity to experience your product or service before they make a decision to become a customer. We are living in times where trust has been lost, in part due to the economic financial crisis. Sampling is a simple, easy way to create trust. Women create relationships easily with others and build trust quickly. Sampling or giving something away for free is a natural marketing tool for women.

Who do you sample? The perfect person to share your product or service with is your ideal client. Do you know who your ideal client is? Can you get a quick snapshot of that person in your mind right now? This is essential to the success of your business. Everything you do in your business should be geared towards crafting your message or marketing strategy so that when your ideal client reads it, she says, “This is exactly what I’ve been looking for!”

Here are a few smart solutions that you can use to “sample” your own product or service:

1. Share your Product with your Ideal Client – If your business is a physical product that people can use or consume, why not offer free samples? Think about all of the times you’ve been given a “sample” of something and you made a decision to purchase it once you tried it. A few days ago, I was at the grocery store and there was someone in the produce department offering samples of Ambrosia apples. I have never had an Ambrosia apple before and I had no intention of buying one. I took a bite of this apple and it was delicious. It was bursting with flavor. What do you think I did next? I went right over and bought some of those apples! Think about how you might share your product in order to gain more interest.

2. Share your Service with your Ideal Client – In my Women’s Success Circles, I offer a “Sample Circle” before the actual Success Circle begins. It gives women the opportunity to experience me, my process with them, the material that I share, and the environment where the Circles are held. I also offer a complimentary service to women who are interested in working with me on an individual basis. I have found that my clients love sending me referrals because they feel secure in knowing that I will offer a sample session.

3. Share valuable information with your Ideal Client – A very effective tool is to share your expert information learned in your field with others. For example, I offer a complimentary report to every woman who signs up to receive my e-newsletter. I have several reports and audios that I give away as bonus gifts to allow women access to information that will take their life and their business to the next level. This gives women an opportunity to learn more about the services that I offer in a safe, secure way. I invite you to think about ways you can share your knowledge with your ideal client so that they can experience you and your service in a way that feels good for them.

Notice that I used the word “ideal client” in each solution. It’s essential that you determine who your products or services are for. Ask yourself a question: “Who receives the greatest benefit from my product or service?” Then think about how you can offer your product or service in a sample setting so that those people can gain knowledge and interest in what you have to offer that will change their life or improve it in some way.

My children did enjoy the free cereal that morning. Me? I enjoyed a delicious Ambrosia apple.

Anything is possible. Everything is waiting for you.

*****

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Article Tags: apples, best marketing, cereal, cereals, financial crisis, free samples, grocery store, intention, marketing strategies, marketing strategy, marketing tool, mini boxes, perfect person, produce department, sampling, smart solutions, smart women, snapshot, sunday paper, trust women



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A ton of Great Women - You might want to profile Teresa Cascioli of LakePort Brewery. She has an amazing story! I met her at at the celebratory luncheon for the Profit/Chatelaine Top 100 Women Business Owners. The Top 100 list is also a great resource for inspirational stories of Women Entrepreneurs.
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Re: Why aren't there more women entrepreneurs? - My opinion on this (being a women, and being disabled), is; Women in general like security. Women are the caretakers, in general. In the work environment we are the one to have children. We are the ones who leave work to do this. We deal with a stigma that we are bad mothers if we work, but we are a bad mother if we do not work. I feel there is no way a man could ever understand this. Sure they can try, and some do a good job of it, however they truly do not understand. How could they?? Being a entrepreneur is throwing cation to the wind. It takes believing in yourself. It takes a women who can have someone say no, put us down or just plan old negativity and for us to turn it around. Women who can do this are called names, while men in the business world are just expected to have a thick skin. Studies show in the work environment that women are more apt to be bullies. Women are more apt to turn on each other. We expect more out of each other. Many women also use the work environment to socialize and to find a mate. Men and women are not created equal. Once we understand this and take what we are and "run" with it; the better all of us will be. Women business owners, women entrepreneurs are still considered a minority. Since there are more women then men in this world, some day this will turn around. This too is why men need to protect themselves and keep us under some kind of control. What bothers me to no end is when women give in to the mans world using sex as a selling tool. We need strong women leaders, not those who use their bodies as a step up. This is just my opinion on this subject.


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