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Smart Women, Halloween and Attracting Your Ideal Client
Written by: Joy ChudacoffArticle Overview: This article offers ideas, tips and solutions on how to create a welcoming or inviting first experience so that ideal clients will become more interested in what they do. The presentation of yourself and your business is very important when marketing to your ideal client. You need to create ways to attract them to want to become a regular client.
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Smart Women, Halloween and Attracting Your Ideal Client
Last weekend, we took our kids trick or treating in our neighborhood and it was exciting. I enjoyed watching Jack and Jenna's faces light up when they saw a friend from school or someone dressed as their favorite character. One observation from the evening that intrigued me was watching which houses the children gravitated to most often. The houses that were adorned with lights, decorations and an irresistible "come visit me" feeling were the ones the children ran to first. They would actually skip over homes that had little or no "invitation." They would stand in long lines at homes that had that welcome feeling, waiting for one piece of candy rather than use that time to visit two or three homes that had less of a welcome presence. This got me thinking about how Smart Women entrepreneurs could learn a lot from Halloween when it comes to attracting their ideal client.
Having a business is one thing; creating a successful plan to attract your ideal client to your business is another. With all of the choices that people have today when searching for products and services, it's essential that you create that "welcome" feeling or "I have exactly what you need" feeling so that when they arrive at your web site or meet you in person, there's no question that you and your business are exactly what they need to solve their problem. Marketing is about solving problems for people. You need to quickly and effectively let your ideal client know that you have what they need and want. The people in our neighborhood that went the extra mile to create a true trick or treat "experience" were the ones whose homes were visited the most.
Are you going the extra mile for your ideal client? Inmy Women's Success Circles, we spend a lot of time creating marketing plans that will generate more ideal clients for each woman's business. What "experience" are you creating so they want to return to you again and again for your product or service?
Here are a few tips and solutions on how you can attract more of your ideal client:
1. Dress for Success - When you're going to attend any function where you might run into your ideal client, dress for success. Hey, I love my comfy sweats and t-shirts just like everyone else, but I wouldn't wear them to an event where my ideal client might be.
2. Create an "inviting" Web Site and/or Blog - When your ideal client arrives at your web site or blog, you have just a few seconds to create an "experience" that will make them want to stay. Offer something of value to them. Give them a free report, quiz or other material that will get them acquainted with you and your business. Create something that makes them want to visit your web site or blog again and again.
3. Design an effective Business Card - Create a logo that signifies what your business is about. My logo, the nautilus shell, is what I truly believe embodies a woman's life. Make sure all of the information is current and correct. You will need a phone number, web site address and email address where they can reach you. Avoid making the card too busy. You want the card to convey clarity and success for the reader.
I went out trick or treating with my children to have fun, see all of the creative costumes and create a memory for our family. As usual, I found some useful tips and solutions for Smart Women. It's everywhere. All you need to do is be open to the possibilities...
Anything is possible. Everything is waiting for you.
*****
Article Tags: choices, circles, creating marketing, extra mile, halloween, invitation, jenna, marketing plans, nbsp, neighborhood, observation, piece of candy, presence, smart women, solving problems, trick or treat, women entrepreneurs
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About the Author: Joy Chudacoff RSS for Joy's articles - Visit Joy's website Joy Chudacoff is the founder of Smart Women Smart Solutions®, a Professional Certified Coach and Motivational Speaker. A highly skilled group leader and business consultant, Joy has helped scores of women design the lives they choose to live. Helping women realize and achieve better ways of living is her passion, her purpose, and her business. As a wife and mother of two, Joy understands there is more to life than one's career. Like many women who are drawn to entrepreneurship, she inhabits a world that requires the integration of business with home life - and making time to nurture and care for herself. Joy works with women one-to-one, in groups and through speaking engagements, to help them define success on their own terms, identify outlets for their creativity, create businesses, and manage careers anchored in their most important values. Visit Joy's website, http://www.smartwomensolutions.com where you'll find more articles by Joy, upcoming workshops, Success Circles and her keynote speaking topics for women who are ready to begin the next phase of their life or career. You can contact Joy at (310) 454-2005 or by email, Joy@smartwomenslutions.com Click here to visit Joy's website Smart Women Give Their Clients an Experience How Smart Women Pack for Their Journey Smart Women Have Personal Power Smart Women Know What They Want Yes Smart Women are Unique |
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