Smart Women, Halloween and Attracting Your Ideal Client
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Free Download - Smart Women Give it Away! By Joy Chudacoff |
Last weekend, we took our kids trick or treating in our neighborhood and it was exciting. I enjoyed watching Jack and Jenna's faces light up when they saw a friend from school or someone dressed as their favorite character. One observation from the evening that intrigued me was watching which houses the children gravitated to most often. The houses that were adorned with lights, decorations and an irresistible "come visit me" feeling were the ones the children ran to first. They would actually skip over homes that had little or no "invitation." They would stand in long lines at homes that had that welcome feeling, waiting for one piece of candy rather than use that time to visit two or three homes that had less of a welcome presence. This got me thinking about how Smart Women entrepreneurs could learn a lot from Halloween when it comes to attracting their ideal client.
Having a business is one thing; creating a successful plan to attract your ideal client to your business is another. With all of the choices that people have today when searching for products and services, it's essential that you create that "welcome" feeling or "I have exactly what you need" feeling so that when they arrive at your web site or meet you in person, there's no question that you and your business are exactly what they need to solve their problem. Marketing is about solving problems for people. You need to quickly and effectively let your ideal client know that you have what they need and want. The people in our neighborhood that went the extra mile to create a true trick or treat "experience" were the ones whose homes were visited the most.
Are you going the extra mile for your ideal client? Inmy Women's Success Circles, we spend a lot of time creating marketing plans that will generate more ideal clients for each woman's business. What "experience" are you creating so they want to return to you again and again for your product or service?
Here are a few tips and solutions on how you can attract more of your ideal client:
1. Dress for Success - When you're going to attend any function where you might run into your ideal client, dress for success. Hey, I love my comfy sweats and t-shirts just like everyone else, but I wouldn't wear them to an event where my ideal client might be.
2. Create an "inviting" Web Site and/or Blog - When your ideal client arrives at your web site or blog, you have just a few seconds to create an "experience" that will make them want to stay. Offer something of value to them. Give them a free report, quiz or other material that will get them acquainted with you and your business. Create something that makes them want to visit your web site or blog again and again.
3. Design an effective Business Card - Create a logo that signifies what your business is about. My logo, the nautilus shell, is what I truly believe embodies a woman's life. Make sure all of the information is current and correct. You will need a phone number, web site address and email address where they can reach you. Avoid making the card too busy. You want the card to convey clarity and success for the reader.
I went out trick or treating with my children to have fun, see all of the creative costumes and create a memory for our family. As usual, I found some useful tips and solutions for Smart Women. It's everywhere. All you need to do is be open to the possibilities...
Anything is possible. Everything is waiting for you.
*****
Smart Women Halloween and Attracting Your Ideal Client - To learn more about this author, visit Joy Chudacoff's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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