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Smart Women Have an “Online” Presence

Guest post by: Joy Chudacoff

Article Overview: This article shares some simple tips and solutions on how to give your business an online presence. When you are putting your recipe together for an effective marketing plan, you’ll want to have both an offline and online presence.

Smart Women Have an “Online” Presence

I just listened to a teleclass with social media expert, Amber Mac where she shareda few tips to help your business become more visible online. In order to achieve ultimate success, you need both an online and offline presence. In my article last week, I offered some tips and solutions on the value of an offline presence. Today, I'm sharing some key online presence tips.

Effective marketing is a lot like cooking---you need more than one ingredient to make the perfect dish. Your ideal client is looking at both online and offline marketing to find your service. You want to make sure that no matter what method is used, they will find you as the expert or "go to gal" in your industry. If you have a consistent marketing message, online marketing is a wonderful tool to reach more people and get them connected to you and your business.

There are many choices available when making the decision to create your online business presence. Here are a few basic online "ingredients" you'll need to get yourself up to speed:

1. Web Site - In today's world, your web site is similar to the business card years ago-(If you're in business then you must have a business card) same idea with the web site. It establishes you as a "real" business. Here's the good news: It doesn't need be anything costly or fancy. A basic Wordpress web site describing who you are, what services you offer, and how to contact you is important and the investment is around $500. As soon as possible, you'll want to add rave reviews from happy clients, as well as a system for capturing people's information when they visit your site so you can continue to stay in touch with them.

2. Social Media - Using sites like Facebook, Twitter, LinkedIn, just to mention a few, are great ways to get your message out about your business to your ideal client. The best part? It's free. Any time you have the chance to market to large numbers of your ideal client for free-do it.

3. Blog - Blogging is a great way to attract your ideal client by writing or posting interesting articles and tips on something that's in your area of expertise. People who identify with your message will be attracted to your blog and sign up to receive your posts.

4. Article Submissions - Submitting your articles to article web sites like ezinearticles.com is another useful tool to get you known as an expert in your field. Feeling like you aren't a writer and not sure what to contribute? I certainly felt this way early on in my business. However, I've learned how to take the important work I do with women entrepreneurs and document that into useful information that I know other women would be interested in. Sit down and think about what you do most effectively with your clients. Make notes about what you do for your client that is useful and write about how you do that.

5. Ezine - This is something that I use that you can relate to right this minute. You are reading my online newsletter (referred to as an "ezine") that I send out every week to Smart Women all over the world. This is an excellent tool for staying in touch and continuing to "showcase" how you help people with your service. One tip: Don't overthink this. Often times, my clients will hold off on doing this because they aren't sure how to get started. A simple email with a quick tip sent on a regular basis is all that you need in the beginning. When I started using online resources 5 years ago, I sent out a pdf document using my AOL personal account every 6 weeks. The results were wonderful and they can be for you as well.

In my work with women entrepreneurs, I support them in choosing the right "ingredients" for their business both online and offline to make a winning recipe for entrepreneurial success. Take some time this summer to choose which ingredients will take your business into the spotlight as the "main" course.

Anything is possible. Everything is waiting for you.

*****

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Article Tags: article shares, effective marketing, marketing plan, presence, smart women



Related Forum Posts
Re: History of Women in Business in the United States - Yes. Women have increasingly made positive economic contributions to society and their position is being recognized more and more as seen on the Forbes List of Executive Women. In general, women can be a bit more practical in their approach as entrepreneurs too.
A ton of Great Women - You might want to profile Teresa Cascioli of LakePort Brewery. She has an amazing story! I met her at at the celebratory luncheon for the Profit/Chatelaine Top 100 Women Business Owners. The Top 100 list is also a great resource for inspirational stories of Women Entrepreneurs.
Re: Are entrepreneur women more organized than men? - Women are generally more organised than men. They have good instincts more than men. Women are generally aggressive when it come to business. You don't want to mess up with them.
Re: Are entrepreneur women more organized than men? - The issue of women being more organized than men is true, start from you home, just see how messy the boys are. Women are also very cautious, unlike men who take any risk, a woman will analyze the risk first. Women are also go getter when it comes to business, once they make their mind, then they go for it.
Re: Why aren't there more women entrepreneurs? - My opinion on this (being a women, and being disabled), is; Women in general like security. Women are the caretakers, in general. In the work environment we are the one to have children. We are the ones who leave work to do this. We deal with a stigma that we are bad mothers if we work, but we are a bad mother if we do not work. I feel there is no way a man could ever understand this. Sure they can try, and some do a good job of it, however they truly do not understand. How could they?? Being a entrepreneur is throwing cation to the wind. It takes believing in yourself. It takes a women who can have someone say no, put us down or just plan old negativity and for us to turn it around. Women who can do this are called names, while men in the business world are just expected to have a thick skin. Studies show in the work environment that women are more apt to be bullies. Women are more apt to turn on each other. We expect more out of each other. Many women also use the work environment to socialize and to find a mate. Men and women are not created equal. Once we understand this and take what we are and "run" with it; the better all of us will be. Women business owners, women entrepreneurs are still considered a minority. Since there are more women then men in this world, some day this will turn around. This too is why men need to protect themselves and keep us under some kind of control. What bothers me to no end is when women give in to the mans world using sex as a selling tool. We need strong women leaders, not those who use their bodies as a step up. This is just my opinion on this subject.


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