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Smart Women Never Miss an Opportunity

Written by: Joy Chudacoff

Article Overview: This article is about how important it is to market your product or service in many ways to increase or grow your business. There are so many forms of media today because of the internet that we need to explore and discover ways to attract our ideal client that best meet our needs. The key is to find them and use them over and over again. This article gives 3 effective marketing tips and how you can use them to grow your business.

Smart Women Never Miss an Opportunity

Recently our family took a trip to the San Diego Wild Animal Park. It was a great trip that was both fun and educational for the entire family. Did you know that the Falcon and the Cheetah are the two fastest animals in the air and on the ground? I also found it interesting just how effective the Park was at marketing. Everywhere you went in the Park, whether it was to watch the "African Birds Take Flight" show, the "Journey into Africa tour" or the local café, they never missed an opportunity to educate you on the benefits of membership. This got me thinking about how Smart Women never miss an opportunity to get the word out about their Big Idea or entrepreneurial dreams.

Are you a woman with a Big Idea? Do you take every opportunity to market your business? Let me ask you a question: How are you getting your message out to your ideal client? Are you sitting in your office waiting for the phone to ring or watching your inbox to see if you receive any emails from people needing your product or service? In my work, I often notice there are one or two marketing tools that women use to build their business. Usually they have a business card ready to give away to anyone who would like one. And sometimes they will have a web site listed on the business card so that their ideal client can take a look online at their services. It's possible that they may occasionally attend some networking events.

When I first started out in business over 20 years ago, I relied heavily on referrals and networking events to market my business. In today's world, with so many messages being sent to us 24 hours a day through the media (internet, television, radio), you need to explore and discover innovative and creative ways to communicate your message to your ideal client in a way that will attract them to you. (see my most recent marketing strategy in the photo above)

In my Women's Success Circles, I share 10 Marketing Strategies to support women in taking their business to the next level. These are strategies that I've used over the years to begin, grow and double my profits time and time again. I'll share several with you so that you can think about how to never miss an opportunity to get your message out:

1. Publish a newsletter. This is a very effective way to share your product or service with your ideal client. You are reading my e-newsletter (ezine) right now. I send this every week to 1,000's of women across the country. It's important that you offer some great content like an informative article, some valuable tips and of course, information about your product or service.

2. Attend events where your ideal client will be. Tomorrow I will be attending the Manhattan Beach Women in Business Conference. There will be a fantastic group of 400 or so, positive women entrepreneurs at this event.

3. Social Networking.This is a tool that all Smart Women entrepreneurs should be using. It's free and you can make some excellent connections using this tool. I'm currently active on Facebook, Twitter, and Linked In, which are in the top 3 of all Social Networking venues. I made a connection on Facebook that gave me the opportunity to host a teleseminar for women entrepreneurs and I've also had several ideal clients show up from all 3 groups.

"Word of mouth" referrals from satisfied clients and colleagues are still the optimum way to attract your ideal client. However, to stay in front of your ideal client and keep them remembering who you are and what benefits you offer, it's essential that you use many forms of marketing in different places to retain their loyalty and interest.

At the end of the day, we were tired and hungry from our day at the Animal Park.

Everyone in our family was looking forward to the pool, spa (and wine for the parents!). However, we made sure to do one important thing before we left the Wild Animal Park: We joined their membership program and began to plan our next trip back to enjoy all the benefits that membership has to offer.

Anything is possible. Everything is waiting for you.

*****

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Article Tags: africa tour, african birds, business card, caf, cheetah, circles, diego wild animal park, falcon, great trip, internet television, journey into africa, marketing strategy, marketing tools, media internet, networking events, referrals, san diego wild animal park, smart women, television radio, wild animal park



Related Forum Posts
Re: History of Women in Business in the United States - Yes. Women have increasingly made positive economic contributions to society and their position is being recognized more and more as seen on the Forbes List of Executive Women. In general, women can be a bit more practical in their approach as entrepreneurs too.
A ton of Great Women - You might want to profile Teresa Cascioli of LakePort Brewery. She has an amazing story! I met her at at the celebratory luncheon for the Profit/Chatelaine Top 100 Women Business Owners. The Top 100 list is also a great resource for inspirational stories of Women Entrepreneurs.
Re: Are entrepreneur women more organized than men? - Women are generally more organised than men. They have good instincts more than men. Women are generally aggressive when it come to business. You don't want to mess up with them.
Re: Are entrepreneur women more organized than men? - The issue of women being more organized than men is true, start from you home, just see how messy the boys are. Women are also very cautious, unlike men who take any risk, a woman will analyze the risk first. Women are also go getter when it comes to business, once they make their mind, then they go for it.
Re: Why aren't there more women entrepreneurs? - My opinion on this (being a women, and being disabled), is; Women in general like security. Women are the caretakers, in general. In the work environment we are the one to have children. We are the ones who leave work to do this. We deal with a stigma that we are bad mothers if we work, but we are a bad mother if we do not work. I feel there is no way a man could ever understand this. Sure they can try, and some do a good job of it, however they truly do not understand. How could they?? Being a entrepreneur is throwing cation to the wind. It takes believing in yourself. It takes a women who can have someone say no, put us down or just plan old negativity and for us to turn it around. Women who can do this are called names, while men in the business world are just expected to have a thick skin. Studies show in the work environment that women are more apt to be bullies. Women are more apt to turn on each other. We expect more out of each other. Many women also use the work environment to socialize and to find a mate. Men and women are not created equal. Once we understand this and take what we are and "run" with it; the better all of us will be. Women business owners, women entrepreneurs are still considered a minority. Since there are more women then men in this world, some day this will turn around. This too is why men need to protect themselves and keep us under some kind of control. What bothers me to no end is when women give in to the mans world using sex as a selling tool. We need strong women leaders, not those who use their bodies as a step up. This is just my opinion on this subject.


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