Tweet

Smart Women Take the Right Action

Written by: Joy Chudacoff

Article Overview: This article is about taking action on your marketing for your business. It’s important to realize that there is not just one step that will build your business. There are several steps that will attract clients to you. Create some time to sit down and think about which steps you can take right now so that you can grow your business effectively.

Smart Women Take the Right Action

A few days ago, in one of my Women's Success Circles, a great question came up: "What's the one action step that I should take to grow my business faster?" Wow! That's a great question. The challenge is--there's not just one simple answer. I wish there was a "magic bullet" that would take your business to the next level, however to grow your business effectively and for the long run, you need to use several different marketing methods.

One of the ways I support women is helping them to focus on effective ways to market themselves and their businesses so that they can accomplish their vision and attract clients at a much faster rate. Let's take my most recent Women's Success Circle. How did these women find me? Where did they come from? I'm going to share 5 different marketing steps that are effective in client attraction:

1. Word of Mouth - the oldest, most effective form of marketing. Getting a referral from a friend or colleague is still the best form of marketing. This, of course, means that you are known for giving great service, respond quickly and take great care of your clients.

2. Repeat Clients - Many of the women who come to me for private coaching or my Women's Success Circles call me again and again for services. I have some women who've been with me for nearly 5 years. The secret? Under-promise and over-deliver. Give your clients more than what they expect. Support them to achieve results. Be on time for appointments. Return phone calls and emails within a reasonable amount of time.

3. Networking - Get out of your office and go to events that your ideal clients attend. Offer tips and solutions while you are there. Become a sponsor for one of their monthly events. Become known as someone who supports others.

4. Develop an Online Presence - you are reading my newsletter online right now. When I started nearly 5 years ago, all of my clients were local. Today, I have clients all over the country due to my online marketing efforts. Develop your web site, a blog, and other online marketing materials.

5. Social Networking - Are you on Facebook or Linked In? Do you Twitter? I avoided this tool for a long time because I thought it would consume more of my time, however I'm learning how to use this tool with speed and effectiveness. I've made connections this year that will add $1,000's of dollars in profits. Get your social networking up and running in a productive and focused way.

When I started my business nearly 5 years ago, I hosted a luncheon at a local restaurant to market my Women's Success Circles. Today, I use all of above and a few more strategies to attract women who need and want my services.

What's the one action step you can take to grow your business? I'll tell you. Block out some time in your calendar to sit quietly with a favorite pen and large white paper (remember, how big can an idea get on 8.5 x 11 paper?) and decide how much time you can devote to marketing your business. Then take the tips I've given you today, plug them into your schedule and take action!

Anything is possible. Everything is waiting for you.

*****

Related Articles
  Are Men Smarter Than Women
  Its Time For Women To Lead in America in Entrepreneurship
  Smart Women Live into and Find the Flow
  Stress Management: Ladies, Lose The Guilt!
  Franchise Businesses Appeal to Women Entrepreneurs

Article Tags: amount of time, appointments, circles, colleague, few days, magic bullet, marketing methods, nbsp, networking, next level, phone calls, presence, referral, simple answer, word of mouth



Related Forum Posts
Re: History of Women in Business in the United States - Yes. Women have increasingly made positive economic contributions to society and their position is being recognized more and more as seen on the Forbes List of Executive Women. In general, women can be a bit more practical in their approach as entrepreneurs too.
A ton of Great Women - You might want to profile Teresa Cascioli of LakePort Brewery. She has an amazing story! I met her at at the celebratory luncheon for the Profit/Chatelaine Top 100 Women Business Owners. The Top 100 list is also a great resource for inspirational stories of Women Entrepreneurs.
Re: Are entrepreneur women more organized than men? - Women are generally more organised than men. They have good instincts more than men. Women are generally aggressive when it come to business. You don't want to mess up with them.
Re: Are entrepreneur women more organized than men? - The issue of women being more organized than men is true, start from you home, just see how messy the boys are. Women are also very cautious, unlike men who take any risk, a woman will analyze the risk first. Women are also go getter when it comes to business, once they make their mind, then they go for it.
Re: Why aren't there more women entrepreneurs? - My opinion on this (being a women, and being disabled), is; Women in general like security. Women are the caretakers, in general. In the work environment we are the one to have children. We are the ones who leave work to do this. We deal with a stigma that we are bad mothers if we work, but we are a bad mother if we do not work. I feel there is no way a man could ever understand this. Sure they can try, and some do a good job of it, however they truly do not understand. How could they?? Being a entrepreneur is throwing cation to the wind. It takes believing in yourself. It takes a women who can have someone say no, put us down or just plan old negativity and for us to turn it around. Women who can do this are called names, while men in the business world are just expected to have a thick skin. Studies show in the work environment that women are more apt to be bullies. Women are more apt to turn on each other. We expect more out of each other. Many women also use the work environment to socialize and to find a mate. Men and women are not created equal. Once we understand this and take what we are and "run" with it; the better all of us will be. Women business owners, women entrepreneurs are still considered a minority. Since there are more women then men in this world, some day this will turn around. This too is why men need to protect themselves and keep us under some kind of control. What bothers me to no end is when women give in to the mans world using sex as a selling tool. We need strong women leaders, not those who use their bodies as a step up. This is just my opinion on this subject.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Intro to Search Engine Optimization

Coaching Tip: Identify Your Core Values

Ten Steps to Go from Idea to E-book for Sale

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.