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Smart Women Understand “WIIFM?”
| Guest post by: Joy Chudacoff |
Article Overview: This article gives some insight and tips on how to create a marketing message that clearly and easily lets someone know what benefit your product or service has to offer. People purchase benefits—period. It’s important that we make sure the benefits stand out in our marketing so that people can quickly determine if they need or want what we have to offer.
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Free Download - Smart Women And The Fear of Commitment By Joy Chudacoff |
Smart Women Understand “WIIFM?”
Do you know what WIIFM stands for? Sure you do! You ask yourself this question every time you think about making an investment or purchase---"What's In It For Me?" Am I right? We purchase everything based on the "benefits" that we will receive when we use the service or product.
I have the good fortune to spend time with women entrepreneurs who are either starting a business for the first time or they are ready to take their existing business to the next level of success. It's fun and energizing to see what happens when these women get together and map out their new products and services. The key to attract more clients is understanding the "benefits" your client will receive after they have experienced your product or service.
When you are passionate and energetic about an idea, you can come up with all kinds of names and catchy phrases for your products and services. The ideas seem to flow naturally once you put yourself in that creative space. The excitement about all of the possibilities in your future can sometimes overshadow the most important part of your business: The client or customer. We become so wrapped up in the idea of being a successful woman in business, we neglect to create a clear message about what we have to offer. Your ideal client becomes confused or uncertain on how you can help them (remember-WIIFM?) The most important thing that you can do is to put yourself in your ideal clients position.
I'm working with several women right now who are "on fire" with ideas for their business. Recently, I asked them some questions to help them get clear and focused on their plan. I believe these will help you as well:
1. What are you trying to accomplish? It's a simple question that can sometimes come loaded with uncertainty. I've been fortunate to have great mentors in my life. One in particular would ask me this question on a regular basis. I would meet with him to discuss a new idea or new possibility and he would always present me with this question. In most cases, the question sent me right back to the drawing board as I did not have a solid answer! I was so excited, that I had not given enough thought to all of the details I would need to achieve success. Women will sometimes ask me, "Why do you offer Free Teleseminars or Success Circles?" Over time, I've learned that my ideal client needs an opportunity to experience my style, my service and what I have to offer so that they can easily understand "WIIFM?"
What is your goal or your vision? What end result would you like to see? Make sure that your plan of action is directly related to the vision for your business. (By the way, I'm not suggesting that you should dwell on an idea for too long--procrastination is deadly to a business.) One of the most important lessons I've learned from other successful people over the years is you need to act and make decisions quickly.
2. What "benefits" will your client walk away with after she experiences your product or service? Find some time to walk yourself through your own process. Does the system that you set up actually bring about the benefits you claim to offer? Does your business card, web site and other marketing materials clearly communicate what you offer and how it will benefit your ideal client? In today's world, your message needs to be clear and people need to understand what you do easily.
I love the Stephen Covey quote, "Begin with the end in mind." Smart Women have a clear vision of why they are in business and where they want their business to take them. They make sure their marketing communicates the "benefits" clearly and effectively. The next time you personally think about making a purchase, stop and listen to the questions in your own mind. I will bet that one of them is "WIIFM?"
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Article Tags: catchy phrases, creative space, excitement, good fortune, mentors, neglect, next level, possibilities, uncertainty, women entrepreneurs
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About the Author: Joy Chudacoff RSS for Joy's articles - Visit Joy's website Click here to visit Joy's website   How Smart Women Stay Connected Smart Women Have Dreams Too Smart Women Get an Entrepreneurial Checkup Smart Women Give Themselves Permission Smart Women Think and Speak in Abundance |
Related Forum Posts
Re: History of Women in Business in the United States
- Yes. Women have increasingly made positive economic contributions to society and their position is being recognized more and more as seen on the Forbes List of Executive Women. In general, women can be a bit more practical in their approach as entrepreneurs too.
A ton of Great Women
- You might want to profile Teresa Cascioli of LakePort Brewery. She has an amazing story! I met her at at the celebratory luncheon for the Profit/Chatelaine Top 100 Women Business Owners. The Top 100 list is also a great resource for inspirational stories of Women Entrepreneurs.
Re: Are entrepreneur women more organized than men?
- Women are generally more organised than men. They have good instincts more than men. Women are generally aggressive when it come to business. You don't want to mess up with them.
Re: Are entrepreneur women more organized than men?
- The issue of women being more organized than men is true, start from you home, just see how messy the boys are. Women are also very cautious, unlike men who take any risk, a woman will analyze the risk first. Women are also go getter when it comes to business, once they make their mind, then they go for it.
Re: Why aren't there more women entrepreneurs?
- My opinion on this (being a women, and being disabled), is;
Women in general like security. Women are the caretakers, in general.
In the work environment we are the one to have children. We are the ones who leave work to do this. We deal with a stigma that we are bad mothers if we work, but we are a bad mother if we do not work.
I feel there is no way a man could ever understand this. Sure they can try, and some do a good job of it, however they truly do not understand. How could they??
Being a entrepreneur is throwing cation to the wind. It takes believing in yourself. It takes a women who can have someone say no, put us down or just plan old negativity and for us to turn it around. Women who can do this are called names, while men in the business world are just expected to have a thick skin.
Studies show in the work environment that women are more apt to be bullies. Women are more apt to turn on each other. We expect more out of each other. Many women also use the work environment to socialize and to find a mate.
Men and women are not created equal. Once we understand this and take what we are and "run" with it; the better all of us will be. Women business owners, women entrepreneurs are still considered a minority. Since there are more women then men in this world, some day this will turn around. This too is why men need to protect themselves and keep us under some kind of control.
What bothers me to no end is when women give in to the mans world using sex as a selling tool. We need strong women leaders, not those who use their bodies as a step up.
This is just my opinion on this subject.
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