Tweet

Smart Women Understand the BLT Factor

Written by: Joy Chudacoff

Article Overview: This article is about understanding that people will be more drawn to you both personally and professionally if they Believe you, Like you and Trust you. These attributes are just as important as the knowledge and expertise that you have about something. In order to have a successful life, you must be willing to create good, trusting and run relationships with the people around you and in your community. We all know it instantly when we meet someone that has the BLT Factor. When we leave this person, we feel great.

Smart Women Understand the BLT Factor

Recently, my family attended a western-themed fundraiser to benefit our children’s elementary school. It was a fun-filled afternoon with various booths for the children and adults to participate in. Each booth had a different activity where you could try your skills. Walking around the event, I noticed that some booths had more activity than others. After awhile, I realized that the people running the booths with the highest energy and excitement levels drew the most people. This got me thinking about how Smart Women know that it’s not the service or the product that will make you successful in life. The key is You, the person behind the product or service.

Every day we are met with lots of choices about different products or services that we can use to benefit us in some way. I’m always curious to learn why people choose one product or service over another. Time and again, I learn that people choose to purchase products and services from people that they Believe, Like, and Trust—the BLT Factor. We want to choose situations in life where we can be with people we Believe have our best interests at heart. We believe that they have the expert knowledge on this product or service. We want to Like the person we do business with. I have been in business for over 20 years and there have been many times that I did not purchase based on price. I base almost all of my purchasing decisions on my relationship with someone. If I Like you, I want to purchase your product or service. Better yet, if I Like you, I want to refer you to as many people as I can. Lastly, but certainly not least, people want to Trust the person they do business with. Trust is essential in any relationship. People want to Trust that you will take care of them, that you will stand by them and advise them in a trusting way. If the Trust factor is not there, it’s likely that you will not create the kind of success you might otherwise have. The BLT Factor holds true both in our personal and professional lives.

This is a big part of my work with women. I create the BLT factor in my Women’s Success Circles as well as with my individual clients. It’s essential to your business and your relationships in the community. The people in the world who understand the BLT Factor are everywhere. It’s Joseph at the coffee shop who makes your experience so wonderful at 6:00 am; it’s the teacher who lights up your child’s face every time your child sees them; it’s your coach or mentor who seems to be able to always bring out the best in you. I had a mentor who told me, “It’s not what you say. It’s how you feel about what you say.” Well said. It’s the energy and enthusiasm that you put forth on anything and everything that you do.

How about you? Do you understand the BLT factor? Do people Believe in You? Do people Like to be with You? Do you create that Trust factor? Being Believeable, Likable, and Trusting are the keys to true success in all of your relationships. I invite you to spend some time reflecting on these three attributes. You have the ability to create Belief, Likeability, and Trust—we all do. The world around you is an easier place to navigate and opportunities open up to you both personally and professionally in ways that you cannot imagine.

I went by a few of the booths later that afternoon that had been less crowded earlier in the day and, sure enough, one of those booths had a long line of children. What changed? Not the activity. Not the location. What had changed was the person running the booth. She was full of energy, cheering each child on as they tried their luck, and I heard her encouraging each child by saying “I know you can do it!” And you know what? They did. She was a woman who understands the BLT Factor. I’m going to leave you with a quote today that seems to capture it all:

“We must be the change we wish to see in the world.” –Ghandi

Anything is possible. Everything is waiting for you.

*****

Related Articles
  Are Men Smarter Than Women
  Are MLM Companies For Women Only?
  Its Time For Women To Lead in America in Entrepreneurship
  Franchise Businesses Appeal to Women Entrepreneurs
  How Smart Women Stay Connected

Article Tags: adults, booths, choices, choose one, decisions, different products, excitement levels, expert knowledge, fundraiser, heart, highest energy, professional lives, relationship, smart women



Related Forum Posts
Re: History of Women in Business in the United States - Yes. Women have increasingly made positive economic contributions to society and their position is being recognized more and more as seen on the Forbes List of Executive Women. In general, women can be a bit more practical in their approach as entrepreneurs too.
A ton of Great Women - You might want to profile Teresa Cascioli of LakePort Brewery. She has an amazing story! I met her at at the celebratory luncheon for the Profit/Chatelaine Top 100 Women Business Owners. The Top 100 list is also a great resource for inspirational stories of Women Entrepreneurs.
Re: Are entrepreneur women more organized than men? - Women are generally more organised than men. They have good instincts more than men. Women are generally aggressive when it come to business. You don't want to mess up with them.
Re: Are entrepreneur women more organized than men? - The issue of women being more organized than men is true, start from you home, just see how messy the boys are. Women are also very cautious, unlike men who take any risk, a woman will analyze the risk first. Women are also go getter when it comes to business, once they make their mind, then they go for it.
Re: Why aren't there more women entrepreneurs? - My opinion on this (being a women, and being disabled), is; Women in general like security. Women are the caretakers, in general. In the work environment we are the one to have children. We are the ones who leave work to do this. We deal with a stigma that we are bad mothers if we work, but we are a bad mother if we do not work. I feel there is no way a man could ever understand this. Sure they can try, and some do a good job of it, however they truly do not understand. How could they?? Being a entrepreneur is throwing cation to the wind. It takes believing in yourself. It takes a women who can have someone say no, put us down or just plan old negativity and for us to turn it around. Women who can do this are called names, while men in the business world are just expected to have a thick skin. Studies show in the work environment that women are more apt to be bullies. Women are more apt to turn on each other. We expect more out of each other. Many women also use the work environment to socialize and to find a mate. Men and women are not created equal. Once we understand this and take what we are and "run" with it; the better all of us will be. Women business owners, women entrepreneurs are still considered a minority. Since there are more women then men in this world, some day this will turn around. This too is why men need to protect themselves and keep us under some kind of control. What bothers me to no end is when women give in to the mans world using sex as a selling tool. We need strong women leaders, not those who use their bodies as a step up. This is just my opinion on this subject.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Stay Employed In A Down Economy

Using Social Media Marketing

Reverse Mentoring

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.