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Smart Women and Cravings

Written by: Joy Chudacoff

Article Overview: This article is about offering some suggestions on how women entrepreneurs can make their business more desirable to their ideal clients. Make sure that you create marketing, offers and image that will get people “craving” your product or service.

Smart Women and Cravings

A few days ago, my husband Greg and I had dinner with my good friend and smart woman, Diane Elander and her family. Diane is a "food stylist." She is an artist who creates that appetizing, desirous emotion that you feel when you see her creations in cookbooks, magazines, and product packaging. When she pulled up her web site and we took a "tour" of her food creations, each photo made your mouth water and "crave" each dish. This got me thinking about how Smart Women create products and services that people are "craving." If you look the word "crave" up in the dictionary, its meaning is "to want something desperately." When I have a "craving" (whether it's food or something else), I'll go to just about any length to satisfy that "craving." This feeling is very strong and powerful.

Are you a woman entrepreneur with a Big Idea? Do you offer products and services that your ideal client is "craving?" Do you have a marketing message that creates a feeling among your clients to "want it desperately?" It's key that people clearly understand who you are, what you have to offer, and how it will benefit them. Here are a few tips on getting your ideal client to "crave" your product or service desperately:

1. Make "You" irresistible - we all love to spend time with people who are upbeat, energetic, and positive in both our business and personal lives. Ask yourself a question: Do my clients and customers enjoy being with me? Do I greet them by phone or in person with a welcoming smile and energetic response?



2. Design marketing materials that are appealing to your audience - who is your ideal client? Is it women, men, children? Choose a logo that ties into your product or service that people can remember easily. Make sure the color you choose is one that will appeal to your audience. My logo is the nautilus shell as I think it's a true representation of a woman's life. My color is lavender. I love that color myself and I know women typically find it appealing.

3. Create packages and special offers that are irresistible - you have a great product or service. You love working with your clients and do a fantastic job. Create packages for your clients that give them access to many of your services and products. People enjoy buying packages. Recently, a friend shared with me that she purchased her air, hotel, and car for a great getaway as a package and loved the idea. My Women's Success Circles offer group coaching to take you and your business to the next level. It includes private coaching with me as well. Think of ways that you can package your services so that your clients will "crave" them.

That night, we enjoyed a beautiful table setting, refreshing wine, a delicious dinner, and a decadent dessert along with some stimulating conversation. Needless to say, I want to have dinner at Diane's again "desperately."

Bon Appetit!

Anything is possible. Everything is waiting for you.

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Article Tags: cookbooks, design marketing, dictionary, dish, emotion, energetic response, food creations, food stylist, good friend, lavender, marketing materials, mouth water, nautilus shell, personal lives, product packaging, smart woman, smart women, true representation, woman entrepreneur, women men



Related Forum Posts
Re: History of Women in Business in the United States - Yes. Women have increasingly made positive economic contributions to society and their position is being recognized more and more as seen on the Forbes List of Executive Women. In general, women can be a bit more practical in their approach as entrepreneurs too.
A ton of Great Women - You might want to profile Teresa Cascioli of LakePort Brewery. She has an amazing story! I met her at at the celebratory luncheon for the Profit/Chatelaine Top 100 Women Business Owners. The Top 100 list is also a great resource for inspirational stories of Women Entrepreneurs.
Re: Are entrepreneur women more organized than men? - Women are generally more organised than men. They have good instincts more than men. Women are generally aggressive when it come to business. You don't want to mess up with them.
Re: Are entrepreneur women more organized than men? - The issue of women being more organized than men is true, start from you home, just see how messy the boys are. Women are also very cautious, unlike men who take any risk, a woman will analyze the risk first. Women are also go getter when it comes to business, once they make their mind, then they go for it.
Re: Why aren't there more women entrepreneurs? - My opinion on this (being a women, and being disabled), is; Women in general like security. Women are the caretakers, in general. In the work environment we are the one to have children. We are the ones who leave work to do this. We deal with a stigma that we are bad mothers if we work, but we are a bad mother if we do not work. I feel there is no way a man could ever understand this. Sure they can try, and some do a good job of it, however they truly do not understand. How could they?? Being a entrepreneur is throwing cation to the wind. It takes believing in yourself. It takes a women who can have someone say no, put us down or just plan old negativity and for us to turn it around. Women who can do this are called names, while men in the business world are just expected to have a thick skin. Studies show in the work environment that women are more apt to be bullies. Women are more apt to turn on each other. We expect more out of each other. Many women also use the work environment to socialize and to find a mate. Men and women are not created equal. Once we understand this and take what we are and "run" with it; the better all of us will be. Women business owners, women entrepreneurs are still considered a minority. Since there are more women then men in this world, some day this will turn around. This too is why men need to protect themselves and keep us under some kind of control. What bothers me to no end is when women give in to the mans world using sex as a selling tool. We need strong women leaders, not those who use their bodies as a step up. This is just my opinion on this subject.


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