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How to Survive a Recession Through the Power of Public Relations
| Guest post by: Sylvia Allen |
Article Overview: If you're not already utilizing public relations to help your business survive and grow, you're missing out on a valuable tool. Businesses looking for an advantage should be looking at public releations as an additional avenue to get their message out and re-inforce their image. The use of on-line social networking sites for PR has been exploding, and if you're not already utilizing them for your business, you're missing out. There are seven rules that you need to follow in order to create and reap the benefits of good PR.
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Free Download - 12 Steps To Sponsorship Success By Sylvia Allen |
How to Survive a Recession Through the Power of Public Relations
If you're not already utilizing public relations to help your business survive and grow, you're missing out on a valuable tool. The use of on-line social networking sites for PR has been exploding, and if you're not already utilizing them for your business, you're missing out. Public relations and on-line social networking can help your business survive the tough economic times, but there are seven "be's" (or rules) that you'll need to pay attention to.
1. Be patient
Public relations is a building project! What does that mean? Start by developing relationships with people at the social networking sites before you try to promote your business. Learn what is acceptable on sites like Linkedin and Facebook before you dive in with both feet. Take the time to research editors and writers for newspapers and magazines before sending your press release to them - don't send the business editor a release about a garden event. Depending on the news you are sending, it can take time for the media to utilize your message. Sometimes they save the article (release) for weeks, even months, before publishing. Don’t give up. If you follow the rules in #4 below you will see your material appear --- sometime!
2. Be willing to re-invent yourself
Have you read “Blue Ocean Strategy”? Maybe it’s time to look at who you are and what you are doing in a new and different way. Think of how many ways you can look at a Rubik’s Cube!
3. Be pro-active
Don’t wait for the media to find you … go looking for the media. Prepare a good media kit with proposed articles, tidbits and case histories … make sure you have photos as well … and send to the media. Offer yourself as an expert in your particular knowledge area. Post articles online at your blog, website, and sites like this. You can also register at sites like Expertclick.com, where the media can find you easily when they are Googling for an expert on a particular subject. Use Twitter to announce what you're doing; link your posts to your social networking sites and website so people can get the whole story.
4. Be interesting, newsworthy and timely
This is standard PR advice. DON’T just crank out “paper”! For newspapers and magazines, look at their editorial calendars. Tailor articles to the topic! Call editors and ask if they would be interested in your information for an upcoming topic, they might suggest an angle to use.
5. Be consistent
Keep the messages going out on a monthly basis … the media need to get used to receiving material from you. But make sure you follow rule #4 above!
6. Be alert to world issues that can be converted to local articles
Watch TV, listen to radio, read national news publications … see what is happening and then respond with a local twist. In addition, look for local news that is relevant to your business and then write a letter to the editor.
7. Be willing to give
Don’t be afraid to do pro bono work (serve on a board, volunteer your time, etc.) and then promote what you are doing. It generates good PR and often times great contacts.
And, don’t give up! Public relations doesn't happen overnight, it takes time to implement and is about relationship building. The rewards come once the media recognize you as a valid source and keep utilizing your material. And although managing social networking sites can be time consuming, do it right and you'll be thankful you took the time!
PR News You Can Use
IS THERE A RIGHT TIME FOR PR?
Are there any businesses that are recession-proof?
Is Your PR Firm Right For You?
A PR CONCEPT BORN OUT OF THE RECESSION!
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About the Author: Sylvia Allen RSS for Sylvia's articles - Visit Sylvia's website Click here to visit Sylvia's website   Ten Tips for Selling in a Down Economy 12 Steps To Sponsorship Success The Ten Attributes of Successful Women Business Leaders 12 Myths and Mistakes of Selling Sponsorships How to Survive a Recession Through the Power of Public Relations |
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