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Sylvia Allen Articles

Written by: Sylvia Allen

12 Myths and Mistakes of Selling Sponsorships - Click To Read Article
All levels of businesses are selling sponsorships now. There are a number of myths and mistakes regarding sponsorship sales that can sink your efforts before you even start.

12 Steps To Sponsorship Success - Click To Read Article
Selling sponsorships can be a daunting task, particulary for the unexperienced. The following article covers all the essential steps to help ensure your success, from developing your offering to closing the sale. It offers advice on finding the right person to speak, developing partnerships and fulfillment of your sponsorship offering.

The Ten Attributes of Successful Women Business Leaders - Click To Read Article
There are many highly successful women out there. How did they achieve that success? Although each woman is unique, but they share common traits that contributed to their overall success. This article, excerted from my book "A Woman's Guide to Sales Success" talks about ten attributes that successful women share.

Ten Tips for Selling in a Down Economy - Click To Read Article
Whether we are really in a bad economy or just think we are in a bad economy, companies are cutting their budgets. Often times, marketing budgets are the first to be cut, which can spell doom to people who sell advertising, media and sponsorships. No matter what you sell, the following ten tips can help you overcome the challenges of today's economy.

How to Survive a Recession Through the Power of Public Relations - Click To Read Article
If you're not already utilizing public relations to help your business survive and grow, you're missing out on a valuable tool. Businesses looking for an advantage should be looking at public releations as an additional avenue to get their message out and re-inforce their image. The use of on-line social networking sites for PR has been exploding, and if you're not already utilizing them for your business, you're missing out. There are seven rules that you need to follow in order to create and reap the benefits of good PR.

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About the Author: Sylvia Allen
RSS for Sylvia's articles - Visit Sylvia's website

Sylvia Allen is President and founder of Allen Consulting, one of the country's top public relations and event marketing firms, celebrating 30 years in business. Allen has been successful in securing millions of dollars worth of sponsorships for her clients and increasing attendance at events. In addition, she has generated extensive media coverage (radio/TV/print)for her accounts. Sylvia is author of the books, "How To Be Successful at Sponsorship Sales" and "A Women's Guide to Sales Success", and is a sought after speaker, traveling the globe to deliver seminars and presentations. She was recently appointed as the Director of Partnership Marketing with the International Festivals and Events Association. She has served on numerous boards and is currently Chair of the Sponsorship Advisory Committee for the Guggenheim, and on the Board of Directors for Bike New York. She is a founding member of Women In Sports and Events (WISE), and in 2004 founded Sylvia's Children, a 501(c)3 organization dedicated to supporting children in Uganda orphaned by the AIDS crisis. For more information on Sylvia's Children, visit www.sylviaschildren.org.

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More from Sylvia Allen
12 Myths and Mistakes of Selling Sponsorships
12 Steps To Sponsorship Success
How to Survive a Recession Through the Power of Public Relations
Ten Tips for Selling in a Down Economy
The Ten Attributes of Successful Women Business Leaders


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