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No Shortcuts

Written by: Karen E. Klein

Article Overview: Understanding that there are no shortcuts is the first step to starting and running a successful company.

No Shortcuts

I frequently hear from readers who want to solve the problem of small business start up with a magic bullet: "Isn't there some person who will advise me, direct me and make it easy for me to get up to speed on entrepreneurship - for free?" They're looking for a weekend course that will answer all their questions with 10 simple slogans.

This tendency - call it impatience, laziness or basic human nature - explains why so many would-be entrepreneurs fall for sloppy scams. If you live by the old saw about how there's "no free lunch" or you're a card-carrying Skeptic like me, you're pretty unlikely to be ripped off.

But there are a lot of people who just want to believe - and don't want to do the hard work of preparing for a successful business career. I tell these folks that it's difficult to start a business, but it's far, far easier than it used to be. With the amount of information, free advice and hands-on help available online these days, there's really no excuse for going into business half-assed.

When would-be small business owners take the time and make the effort to research and educate themselves, they can become really savvy by the time they go forward - if they're not scared off by the substantial reality check involved!

There's a lot to learn and there are no shortcuts, but if you're a wanna-be small business owner, do the hard work and educate yourself first. Understanding that there are no shortcuts is the first step to running a successful company.

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Article Tags: business career, excuse, free advice, free lunch, half assed, human nature, laziness, magic bullet, scams, slogans, small business owner, small business owners, successful business, successful company, tendency, there are no shortcuts



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