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Are You Stealing Your Logo?

Are You Stealing Your Logo?

It's scary to me, the number of business owners who don't
know much about the laws regarding the work that other
contractors are doing for them.

Do you know, for instance, that you do not own much of the
work others do for you! I’m referring to copywriters,
graphic artists, web designers, photographers, etc., those
who create things for you, your business or even a
non-profit organization "own the rights to them." Yes, the
logo they create for you - they own. Didn't realize that?
Even a contract a lawyer creates for you -- you can't just
give to a friend to use!
Read on.

It's the law. Read more about a recent lawsuit won by a
photographer who recently won $1.32 million in a
copyright-infringement lawsuit
http://seattlepi.nwsource.com/business/334713_photolawsuit09.html


What you can do if you create such work
All my clients want long-standing clients. So as part of
the initial consultation, they tell every client about this
law. Some even give them an article on the subject during
the initial contact.
Why? Because a majority of the business owners don't know
anything about this and the size of the business doesn't
matter (see below).

Include this in your contract. Offer to sell clients the
rights by charging an additional fee if the client wants
the "rights."


What can business owners do?
Know the laws around the work that others are doing for
you. Not knowing won't get you off the hook. Ask the
questions "Will I own the rights to use this?" and "Can I
change this and use it any way I want including allowing
someone else to use it?"
If you don't own the rights, and someone creates a logo for
your website, you can't put that logo on your stationary or
change it -- size, colors etc. -- unless you own the
rights.

Even large companies don't know all about the laws. A
multi-million mega dollar training/coaching company that I
worked for a few years ago had the best photos and graphics
in their eNewsletter. After contacting them to learn their
source, I learned that they were stealing the photos from
all over the Internet! I told them so and unsubscribed
from the newsletter.


(c) 2008 Maria Marsala





Are You Stealing Your Logo - To learn more about this author, visit Maria Marsala's Website.

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About The Author


Maria Marsala
(Visit Maria's Website)

An irrepressible entrepreneur, Maria sold AVON at age 14 and landed on Wall Street three years later. Fiercely determined and keenly insightful, Maria became a bond trader when female executives were as rare as pink diamonds. For 20 years, Maria mentored others and streamlined corporate operations, transforming both people and departments with her valuable advice and organizational skills.

In 1998, Maria Marsala created Elevating Your Business, bringing her kick-ass solutions to the aid of stressed-out, high-achieving women who own B2B service companies. Maria has mastered tasks that CEOs and executives hate wrestling with-tasks necessary to reaching profitability goals such as: business planning, sound administrative processes, and marketing geared to reach more ideal clients.

If your existing business structure drains your time, energy, and profitability, call on Maria to prioritize and systematize your business, giving you the laser-focus you need to maximize your sales, productivity, and performance.

Drawing on her experience as an advisor, educator, coach, speaker, and author, Maria tailors a solution to detect and overcome your unique obstacles, helping you make better decisions and create the business and lifestyle you dream about.

Take 10 minutes now to learn which areas of your business scream for your immediate attention and which areas deserve a hurrah! Visit http://www.ElevatingYourBusiness.co m to take our Business Checkup.



Maria Marsala is a Platinum author on EvanCarmichael.com
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