How to Easily Increase Your Net Worth by Networking with the People You Know
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Free Download - How to Use Corporate Secrets to Manage "You, Inc. " By Maria Marsala |
Here's the deal. “Tis easier to get new clients from those
who know you, and those who love you, then it is to get
them from someone who doesn't know you from “a hole in the
wall”.”
So, how do you do it? Thomas Leonard (who developed two
coaching schools and two international coaching associations)
created a process called the Jane Smart letter.
(see Recommended Resources for the
link)
Then every other month or quarterly continue the process by
sending something to your updated database. And yes, a
majority of this process is a paper process, where you
actually put stamps on something and spend some money on
the people you know.
The thing is that you have to make it interesting for them!
Remember it’s about benefits to them, to those they love
or know. Because if all it is… is about you... they’ll
quickly see that and consider your mail as the latest junk
mail.
Create your own follow up process by viewing the steps my
clients use:
1) Create a list of everyone you know. Include former
colleagues, alumni, clients, family, friends, etc.
2a) Send them a letter.
Send them a 1 or 8 page newsletter.
Send them a CD with an MP3 of an interview someone else
did of you.
Send them a CD with an MP3 of a class you’ve taught.
Send them a gift certificate.
Send them your new business cards.
Send them an assessment.
Send them a magazine article where you have been
mentioned.
Send them some testimonials you've received.
Send them an article you wrote.
Send them current news or magazine clippings of
articles that would be of interest to them.
Send them something you know they’d enjoy.
Send them something they could share with others.
Send them a referral letter like the one I’m
recommending in the “Resources” area of this newsletter.
Send them a gift of some sort.
Work with a copywriter to create a direct marketing
process, send what you create to your database.
What else do you have that you can send mail them that
won't cost you a small fortune?
2b) Tell them something new you’re doing.
Tell them about a new product.
Tell them how your clients have changed.
Tell the about some classes you're teaching.
Tell them what you're looking to do in the upcoming
months.
Tell them that you need their help as you’re looking
for “x” new
clients.
Tell them that you’re website has been updated and why
they should visit
(think free report to subscribe to your newsletter)
What else can you tell them that they'd be interested in
knowing about?
2b) Ask them for help in getting the word out about your
services.
Ask them to tell others about your website.
Ask them to pass along your business cards.
Ask them for an introduction to someone they know who
could use your
services or products.
What else can you ask them for? Remember, that people love
to help and support their friends and people who have helped them.
3) Call them. Yes, a good old fashion conversion can work
wonders!
Then watch the results come in!
Special thanks to Tina Pinnock, from my R and D Team for
her addition to this article!
How to Easily Increase Your Net Worth by Networking with the People You Know - To learn more about this author, visit Maria Marsala's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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