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Service Industry Business Owners: Here Are 10 Proven Ways to Say No To Someone Who Wants To "Pick Your Brain"

Service Industry Business Owners: Here Are 10 Proven Ways to Say No To Someone Who Wants To "Pick Your Brain"

Many service-related business owners these days are "giving away" their business services - and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from now.

No one expects to go into a shoe store, ask for free shoes, and walk out of the store! If you don't value your services, no one else will. So if you're holding back information that you rightfully should be paid for, and you believe that you're hoarding or being stingy, please look to see if that belief is based in reality.

Setting boundaries on just how much free information, or free services, you'll give away is not easy to do. And what can you say to people who 1) ask outright for free information, or 2) just start talking to you about something and you realize that they're trying to "borrow" your valuable resources without becoming a client? Here are some ideas. Try them on to see what "fits" you best.
• My charge for an initial consultation is "x". If we turn out to be a good match, and you hire me, I'll apply 1/2 of "x" towards your commitment.
• Yes, I do work with clients on "name the issue." Would you like to set up a consultation?
• That will cost "x" per hour.
• There's a lot I can do for you that's similar to the work I did for "xyz" client. Would you like to get together and build a marketing plan? (And then charge for those services.)
• Are you looking to hire _____? Well, I'd love to talk to you about that; my fees are "x" per hour.
• "Well, the answer to that question depends..." and then spend a few minutes explaining some of the options and considerations. For example, I may explain that the best way to identify the "solution" is to work backward from the desired end result and process. That provides a natural lead-in to: "If I were to work with you on this project, here's how we would do it..."
• A complete answer to your question is going to take more than 15 minutes over the phone. Would you like me to send you a proposal on this?
• I have really enjoyed talking with you and would like to help more. May I send you one of my brochures and a rate card?
• Do you have a time line and/or budget in mind for solving this problem?
• It's not a good time for me to discuss this right this minute. Would you like to briefly discuss project guidelines and fees?

As a service business owner, part of what you "offer" clients and what they value from you is your knowledge and expertise. It's as much a part of your "services" as any tangible materials you produce. So make sure to treat it as such, and get compensated fairly! When you value your services, others will, too.

(c) 2004 Maria Marsala, Elevating Your Business





Service Industry Business Owners Here Are 10 Proven Ways to Say No To Someone Who Wants To Pick Your Brain - To learn more about this author, visit Maria Marsala's Website.

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Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

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Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

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Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

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(Visit Maria's Website) Elevating Your Business is a business strategy, coaching, education and speaking company specializing on building bigger, better businesses—faster! Our clients are service industry business owners and financial professionals who face overwhelm in key business fundamentals: planning, operations, marketing. Maria Marsala, Chief Operations Strategist, uses extensive financial and business experience to help her clients and students streamline, automate, and create simple systems. Using her proprietary step-by-step program, “Corporate Secrets,” her clients create processes that let them get back to doing what they enjoy the most. Rate the Health of Your Business! Claim your assessment and weekly business tips at www.ElevatingYourBusiness.com.

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