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Save a Tree Create Profitable Products with a Punch that are Downloadable
| Guest post by: Nancy Michaels |
Article Overview: I don’t know about you, but if you have school age children, they’re getting quite an education on saving the planet and you can’t turn the TV on without seeing that Corporate America has jumped on the Green bandwagon as well. I tell my friends that I’m living in a “dark house” because my son is constantly shutting off lights to prevent global warming; in the meantime, my eyes are being strained!
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Free Download - Top 10 Ways to Marketing Your Business in ‘09 By Nancy Michaels |
Save a Tree Create Profitable Products with a Punch that are Downloadable
I don’t know about you, but if you have school age children, they’re getting quite an education on saving the planet and you can’t turn the TV on without seeing that Corporate America has jumped on the Green bandwagon as well. I tell my friends that I’m living in a “dark house” because my son is constantly shutting off lights to prevent global warming; in the meantime, my eyes are being strained!
The truth is, I am asked quite often, “how do I go about creating a product that would be of value to my prospects and clients, yet affordable for them and profitable for me.” Well, have I got an idea for you. There is nothing that gets my juices flowing as to turn my computer on and see that there is money coming in based on the sweat equity I’ve poured into creating a product that is designed with you – my prospects and clients in mind. It’s my mission to take away the pain that I’ve experienced in uncovering ways to accomplish business development-related goals in less time, costing less money and allowing my readers to have more fun in the process. Here’s the other kicker -- you can make a lot more money by self-publishing these products and selling them on line than you can by having a book published and sitting on the shelves of Amazon.com, Barnes & Noble or Borders. Here goes:
1. Tune into your market and uncover a need that is not being addressed. The reason I love doing virtual classes, web casts and coaching is that I am constant contact with my market and am learning new ways to provide them with what they need to know to help them grow their business and hit the seven-figure mark. Begin by putting yourself in your prospect and client’s shoes. What are the questions they want to know more about and are looking for? How can you create something for them that will help them speed up the learning curve so they can implement quickly, efficiently, cost-effectively and with less stress? That’s a great product idea.
2. Draft an outline of the key points you want to make with this product based on your prospect and client’s questions or feedback to your information. A detailed outline helps you stay focused and ensures that you have covered all your bases and made the necessary points you want to make so that your product will be comprehensive and will have high value to the customer who purchases it and hopefully recommends it to others.
3. Ask someone to interview you and have a list of prepared questions to provide them with. This helps make the program easy to listen to, ensures that the major points will be covered and keeps you on track and in control of the sequencing of the information and how it’s being logically presented.
4. Record yourself by using a complimentary recording program, such as freeconferencecall.com. You can download the recording and BAM! – to quote Emeril, you’ve got a audio download recording that you can sell within the hour of recording it.
5. Transcribe the recording. You want to do this for two reasons, your content is right there, should you decide to write a book and make this a particular chapter, the majority of the leg-work is already done for you. Some people prefer to read than to listen to information and it’s relatively inexpensive to have transcribed and you have it forever. It could be turned into a series of articles you could post to article web sites, a white paper you could distribute as a gift, a handout at a speaking event or conference, etc.
6. Create worksheets based on the transcription or the outline. The work is really already done for you if you’ve designed a comprehensive outline. Cross reference the outline with the transcript (as additional points may be made during the interview process which is another added value to having someone interview you – they’ll come up with questions you may not have thought of or assume everyone might know). What would be helpful checklists, resources or worksheets to help your readers be able to get a game plan together to help them implement what you’re recommending to them more quickly?
7. Comb though your hard drive to come up with examples your readers can borrow to use as a model in their own business. You know you have examples sitting on your computer that would be helpful for the purchasers of your product to refer to and use as a model in your own business. Why not share it with them. The perceived value is huge on their part and that’s why they’re buying your product to begin with – right? To help them to streamline the process and create their own success in their business. I say, “Share the wealth.”
8. Give something away for free. Yes, that’s right. People love a gift with purchase. I used to give 101 Ways to Grow Your Business out to everyone who registered to receive my e-zine. People loved it and it gave them a sense that if I could come up with 101 ways for them to grow their business (in sentence form), they had a pretty good chance of knowing I could offer more and greater detail to them through my coaching programs and other products I’ve created. Do the same, everybody loves the perception of a “free lunch.”
9. Create and implement a marketing campaign around the product. You product could be of huge value to a prospect or client, however, if they don’t know about it, chances are they won’t be purchasing it from your site – where of course you’ll be selling it from! Create a series of auto-responders through your shopping cart to alert your clients to other related products they might be interested in at a variety of price points. Chances are, if they’ve received a high value from the product they’ve purchase from you, they will want more where that came from.
10. Generate a wide price range and provide more value than what you are charging. I learned this after a very l-o-n-g period of time, that I had to have a variety of price points for my products and services depending on where my prospects were in the growth and development of their businesses. The great thing is you can be of service to a larger number of people by offering educational products that are affordable. You can also sell a lot more of them, and once the work is done, it’s done my friends and again, the initial time you’ve invested in creating that program will pay you back in dividends and be of huge value to your paying customers.
I love win-win-win situations and creating informational products that your clients want that are high in value and affordable, provides you with wonderful passive income that is literally on auto-pilot, once created.
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About the Author: Nancy Michaels RSS for Nancy's articles - Visit Nancy's website Click here to visit Nancy's website   Bridging the Gap between Your Prospects Your Offerings Top 10 Ways to Marketing Your Business in 09 13 Lessons Learned on Approaching the Press 10 Secrets to Pruning Your List Top 10 Ways to Maximize Your Marketing Dollars |
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