Top 10 Ways to Maximize Your Marketing Dollars
Top 10 Ways to Maximize Your Marketing Dollars
* Hire a graphic designer to create a standout logo
* Your logo should convey on paper who you are
* Use your logo on all marketing materials
2. Identify Your Ideal Client Profile and Niche Market
* Offer something no one else has and target your business to a few select
markets
* Decide on your focus and who you want your customers to be
* Create the perception that your market simply cannot live without you and
what you have to offer
3. Create Your Major Selling Advantage and Marketing Message
* Identify your ideal customer
* Know your talents, strengths and differences as compared to your
competition
* Articulate your quintessential qualities--key words and phrases that
describe you, your strengths and the results you bring to your clients
4. Identify Networking Opportunities that will Catapult Your Exposure to your Target
Market
* Join industry associations and Business Networking International (BNI)
* Join associations where your clients are likely to be
* Become actively involved in these associations by joining the board or a
committee
5. Become a Recognized Expert Among Your Target Market
* Speak in public
* Get published
* Put the media on your e-zine list, take an editor out to lunch, and position
yourself as a resource
6. Create Win-Win Situations in Your Community
* Cross-Promote with non-competing area businesses
* Contribute time, money and products/services to a worthy cause
* Align yourself with programs you genuinely believe in that are natural
matches for your business, and be willing to commit for at least a year
7. Create a System to Communicate with Clients and Prospects throughout the Year
* Maintain a database
* Rule of 4: Contact your clients and prospects at least four times a year
* 80/20 Rule: Focus 80 percent of your marketing communications efforts
on the 20 percent of your clients who give you the most business
8. Generate Ongoing Referrals by Launching an Endorsement Campaign
* Take the testimonial one giant step forward—an endorsement goes
directly from a satisfied client to a prospect
* Draft a list of prospects and ask a client who has sung your praises in the
past if he or she would be willing to send a letter on your behalf
* Follow up with two letters, two weeks apart
9. Design a Promotional Kit—No More Brochure
* The minute a brochure comes off the press, it’s outdated. Promotional kits
can be updated and customized easily.
* Use a two-pocket folder with your logo printed on it and include materials
printed on high-quality paper
* Include your biography, a company backgrounder, a press release, a list
of services, client testimonials, a list of references with phone numbers, a professional
photograph, reprints of articles you have written or been featured in, your company
newsletter, and a question and answer interview
10. Use the Internet to Grow Your Business
* Make your website easy to navigate. Include rich content, incentives, your
contact information, and details on your products or services
* Send out periodic e-zines and email blasts (Resource: Constant Contact).
Provide easy-to-swallow, rich content and your open rate will be significant
* Take advantage of your email signature for marketing products/services
Top 10 Ways to Maximize Your Marketing Dollars - To learn more about this author, visit Nancy Michaels's Website.
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1. Invest in a Memorable Image that Compliments Your Messag
* Hire a graphic designer to create a standout logo
* Your logo should convey on paper who you are
* Use your logo on all marketing materials
2. Identify Your Ideal Client Profile and Niche Market
* Offer something no one else has and target your business to a few select
markets
* Decide on your focus and who you want your customers to be
* Create the perception that your market simply cannot live without you and
what you have to offer
3. Create Your Major Selling Advantage and Marketing Message
* Identify your ideal customer
* Know your talents, strengths and differences as compared to your
competition
* Articulate your quintessential qualities--key words and phrases that
describe you, your strengths and the results you bring to your clients
4. Identify Networking Opportunities that will Catapult Your Exposure to your Target
Market
* Join industry associations and Business Networking International (BNI)
* Join associations where your clients are likely to be
* Become actively involved in these associations by joining the board or a
committee
5. Become a Recognized Expert Among Your Target Market
* Speak in public
* Get published
* Put the media on your e-zine list, take an editor out to lunch, and position
yourself as a resource
6. Create Win-Win Situations in Your Community
* Cross-Promote with non-competing area businesses
* Contribute time, money and products/services to a worthy cause
* Align yourself with programs you genuinely believe in that are natural
matches for your business, and be willing to commit for at least a year
7. Create a System to Communicate with Clients and Prospects throughout the Year
* Maintain a database
* Rule of 4: Contact your clients and prospects at least four times a year
* 80/20 Rule: Focus 80 percent of your marketing communications efforts
on the 20 percent of your clients who give you the most business
8. Generate Ongoing Referrals by Launching an Endorsement Campaign
* Take the testimonial one giant step forward—an endorsement goes
directly from a satisfied client to a prospect
* Draft a list of prospects and ask a client who has sung your praises in the
past if he or she would be willing to send a letter on your behalf
* Follow up with two letters, two weeks apart
9. Design a Promotional Kit—No More Brochure
* The minute a brochure comes off the press, it’s outdated. Promotional kits
can be updated and customized easily.
* Use a two-pocket folder with your logo printed on it and include materials
printed on high-quality paper
* Include your biography, a company backgrounder, a press release, a list
of services, client testimonials, a list of references with phone numbers, a professional
photograph, reprints of articles you have written or been featured in, your company
newsletter, and a question and answer interview
10. Use the Internet to Grow Your Business
* Make your website easy to navigate. Include rich content, incentives, your
contact information, and details on your products or services
* Send out periodic e-zines and email blasts (Resource: Constant Contact).
Provide easy-to-swallow, rich content and your open rate will be significant
* Take advantage of your email signature for marketing products/services
Top 10 Ways to Maximize Your Marketing Dollars - To learn more about this author, visit Nancy Michaels's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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