First impressions have the ability to quickly make or break a deal. If you dress in “Sunday best” for a first meeting with an important business client, doesn’t it make sense for your logo to always put your best foot forward? A professional logo is the most visible way for current or prospective customers to recognize you, know what you do, and how well you do it. Here are five key concepts to incorporate into a quality, successful logo that reaches your ideal client.
1. Is your business having a visual identity crisis?
Your business should have a clearly defined identity with one logo and style that appears on your business cards, stationery, brochures, newsletters—indeed, all your marketing materials. Consistency sends the message that your business is stable, dependable and credible. Your logo needs to visibly represent a business that is professional, successful, and at the top of its field.
2. Is your logo unique to your business?
Just as your business is special and unique, your business’s “picture” needs to say “unique” as well. When we work with our clients to create a logo identity we spend a great deal of time getting to know our client’s business’s past, present and future so that the professionally designed logo will ensure a meaningful identity mark that is memorable and captures the essence of their business. Be sure that the true essence and unique personality of your business is captured in your logo.
3. Is your logo breaking the bank?
Printing business cards, stationery and other promotional materials can be a major expense. Using color, as beautiful as it is, can be challenging price-wise; the more colors in the design, the more it can cost to produce. Color can be used effectively even in small amounts. How many colors are in your logo?
4. Is your logo too complicated?
A simple mark is easier to remember than one that is extremely intricate—two good examples are Target® and Nike®. Your logo must be “scalable” and look just as good in a small image on an ink pen as it does on a 10-foot tall billboard. Make sure that your logo also works in black-and-white to allow for maximum flexibility in printing choices.
5. Does your logo have a photographic image in it?
Stay away from photographic images in your identity mark. “Non-vector art” is difficult to reproduce and re-size, and will often appear fuzzy. And always make sure your logo retains its integrity and legibility when photocopied or faxed; test it on the nearest black-and-white copy machine.
Is your logo working for you—or against you? Take an eye-2-eye look at your logo; is it a worn out t-shirt or your Sunday best? Your logo is a key part of your business identity, communicating an image of your business. Is it the best one? Use these tips to ensure that your logo puts your business’s best foot forward—and moving towards success!
Make Your Logo Work For You! Five Key Ingredients to an Effective Business Logo - To learn more about this author, visit Nancy Owyang's Website.
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development.
Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit.
He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine.
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Nancy Owyang
(Visit Nancy's Website)
For creative director and owner Nancy
Owyang, her company’s mission—“making
businesses memorable”—begins with the idea
that each client deserves a unique design
solution. Through her company, Eye 2 Eye
Graphics (www.Eye2
EyeGraphics.com), Nancy has created a
practical process that allows her to
capture the true essence of a company and
express it in a visual manner.
Eye 2 Eye Graphics has developed a special
niche, serving women entrepreneurs who
want to compete with much bigger
corporations but require marketing
material that levels the playing field.
Through professional identity packages
that include logos, letterhead and
envelopes, business cards, brochures,
websites, and other collateral material,
Nancy helps them move their branding and
marketing materials from “obsolete” to
“outstanding.”
Clients praise Nancy’s design
sensibilities and her ability to “get” an
owner’s vision for a business and then
translate it into a graphic representation
of that business. Her solutions are
practical and unique, detail-oriented,
on-time and on-budget. Learn more about
Nancy Owyang, Eye 2 Eye Graphics and view
portfolio work at www.Eye2Ey
eGraphics.com
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