Make Your Logo Work For You! Five Key Ingredients to an Effective Business Logo
Make Your Logo Work For You! Five Key Ingredients to an Effective Business Logo
1. Is your business having a visual identity crisis?
Your business should have a clearly defined identity with one logo and style that appears on your business cards, stationery, brochures, newsletters—indeed, all your marketing materials. Consistency sends the message that your business is stable, dependable and credible. Your logo needs to visibly represent a business that is professional, successful, and at the top of its field.
2. Is your logo unique to your business?
Just as your business is special and unique, your business’s “picture” needs to say “unique” as well. When we work with our clients to create a logo identity we spend a great deal of time getting to know our client’s business’s past, present and future so that the professionally designed logo will ensure a meaningful identity mark that is memorable and captures the essence of their business. Be sure that the true essence and unique personality of your business is captured in your logo.
3. Is your logo breaking the bank?
Printing business cards, stationery and other promotional materials can be a major expense. Using color, as beautiful as it is, can be challenging price-wise; the more colors in the design, the more it can cost to produce. Color can be used effectively even in small amounts. How many colors are in your logo?
4. Is your logo too complicated?
A simple mark is easier to remember than one that is extremely intricate—two good examples are Target® and Nike®. Your logo must be “scalable” and look just as good in a small image on an ink pen as it does on a 10-foot tall billboard. Make sure that your logo also works in black-and-white to allow for maximum flexibility in printing choices.
5. Does your logo have a photographic image in it?
Stay away from photographic images in your identity mark. “Non-vector art” is difficult to reproduce and re-size, and will often appear fuzzy. And always make sure your logo retains its integrity and legibility when photocopied or faxed; test it on the nearest black-and-white copy machine.
Is your logo working for you—or against you? Take an eye-2-eye look at your logo; is it a worn out t-shirt or your Sunday best? Your logo is a key part of your business identity, communicating an image of your business. Is it the best one? Use these tips to ensure that your logo puts your business’s best foot forward—and moving towards success!
Make Your Logo Work For You Five Key Ingredients to an Effective Business Logo - To learn more about this author, visit Nancy Owyang's Website.
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First impressions have the ability to quickly make or break a deal. If you dress in “Sunday best” for a first meeting with an important business client, doesn’t it make sense for your logo to always put your best foot forward? A professional logo is the most visible way for current or prospective customers to recognize you, know what you do, and how well you do it. Here are five key concepts to incorporate into a quality, successful logo that reaches your ideal client.
1. Is your business having a visual identity crisis?
Your business should have a clearly defined identity with one logo and style that appears on your business cards, stationery, brochures, newsletters—indeed, all your marketing materials. Consistency sends the message that your business is stable, dependable and credible. Your logo needs to visibly represent a business that is professional, successful, and at the top of its field.
2. Is your logo unique to your business?
Just as your business is special and unique, your business’s “picture” needs to say “unique” as well. When we work with our clients to create a logo identity we spend a great deal of time getting to know our client’s business’s past, present and future so that the professionally designed logo will ensure a meaningful identity mark that is memorable and captures the essence of their business. Be sure that the true essence and unique personality of your business is captured in your logo.
3. Is your logo breaking the bank?
Printing business cards, stationery and other promotional materials can be a major expense. Using color, as beautiful as it is, can be challenging price-wise; the more colors in the design, the more it can cost to produce. Color can be used effectively even in small amounts. How many colors are in your logo?
4. Is your logo too complicated?
A simple mark is easier to remember than one that is extremely intricate—two good examples are Target® and Nike®. Your logo must be “scalable” and look just as good in a small image on an ink pen as it does on a 10-foot tall billboard. Make sure that your logo also works in black-and-white to allow for maximum flexibility in printing choices.
5. Does your logo have a photographic image in it?
Stay away from photographic images in your identity mark. “Non-vector art” is difficult to reproduce and re-size, and will often appear fuzzy. And always make sure your logo retains its integrity and legibility when photocopied or faxed; test it on the nearest black-and-white copy machine.
Is your logo working for you—or against you? Take an eye-2-eye look at your logo; is it a worn out t-shirt or your Sunday best? Your logo is a key part of your business identity, communicating an image of your business. Is it the best one? Use these tips to ensure that your logo puts your business’s best foot forward—and moving towards success!
Make Your Logo Work For You Five Key Ingredients to an Effective Business Logo - To learn more about this author, visit Nancy Owyang's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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