Nancy Owyang Articles

The Sum of the Whole: Part 2 - Click To Read Article
Learn how to integrate professional design elements and techniques into your brand identity and marketing materials with these 5 easy to use tips.

The Sum of the Whole: Part 3 - Click To Read Article
Learn how to use and integrate 5 professional typography rules into your brand identity materials to enhance your marketing efforts.

The Sum of the Whole: Part I - Click To Read Article
Did you know that your marketing materials talk about you behind your back? In the business world our reputations mean the world to us and part of that is how we are perceived by the outside world. What does your visual identity (logo, stationery, collateral etc.) say about you and your business? Learn insider tips on how to tap into the power of marketing and graphic design to create more professional collateral materials to represent your business properly and to help your business be more memorable.

Make Your Logo Work For You! Five Key Ingredients to an Effective Business Logo - Click To Read Article
Your logo is your #1 sales representative. Is your logo working for you—or against you? Learn about five key ingredients to an effective business logo, and assess your logo to determine if it is communicating the best message for your business.

7 Deadly Sins—Don't Kill Your Business with These Marketing Material Mistakes - Click To Read Article
When it comes to marketing your business it is important to make a good first, second, and lasting impression. Learn about 7 deadly sins that you need to avoid like the plague when creating your marketing materials.


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