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Nancy Owyang Articles

Written by: Nancy Owyang

The Sum of the Whole: Part 3 - Click To Read Article
Learn how to use and integrate 5 professional typography rules into your brand identity materials to enhance your marketing efforts.

Make Your Logo Work For You! Five Key Ingredients to an Effective Business Logo - Click To Read Article
Your logo is your #1 sales representative. Is your logo working for you—or against you? Learn about five key ingredients to an effective business logo, and assess your logo to determine if it is communicating the best message for your business.

The Sum of the Whole: Part 2 - Click To Read Article
Learn how to integrate professional design elements and techniques into your brand identity and marketing materials with these 5 easy to use tips.

The Sum of the Whole: Part I - Click To Read Article
Did you know that your marketing materials talk about you behind your back? In the business world our reputations mean the world to us and part of that is how we are perceived by the outside world. What does your visual identity (logo, stationery, collateral etc.) say about you and your business? Learn insider tips on how to tap into the power of marketing and graphic design to create more professional collateral materials to represent your business properly and to help your business be more memorable.

7 Deadly Sins—Don't Kill Your Business with These Marketing Material Mistakes - Click To Read Article
When it comes to marketing your business it is important to make a good first, second, and lasting impression. Learn about 7 deadly sins that you need to avoid like the plague when creating your marketing materials.

Home > Women-Entrepreneurs > Nancy Owyang


About the Author: Nancy Owyang
RSS for Nancy's articles - Visit Nancy's website

For creative director and owner Nancy Owyang, her company’s mission—“making businesses memorable”—begins with the idea that each client deserves a unique design solution. Through her company, Eye 2 Eye Graphics (www.Eye2EyeGraphics.com), Nancy has created a practical process that allows her to capture the true essence of a company and express it in a visual manner. Eye 2 Eye Graphics has developed a special niche, serving women entrepreneurs who want to compete with much bigger corporations but require marketing material that levels the playing field. Through professional identity packages that include logos, letterhead and envelopes, business cards, brochures, websites, and other collateral material, Nancy helps them move their branding and marketing materials from “obsolete” to “outstanding.” Clients praise Nancy’s design sensibilities and her ability to “get” an owner’s vision for a business and then translate it into a graphic representation of that business. Her solutions are practical and unique, detail-oriented, on-time and on-budget. Learn more about Nancy Owyang, Eye 2 Eye Graphics and view portfolio work at www.Eye2EyeGraphics.com

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More from Nancy Owyang
The Sum of the Whole Part 3
The Sum of the Whole Part I
7 Deadly Sins Dont Kill Your Business with These Marketing Material Mistakes
Make Your Logo Work For You Five Key Ingredients to an Effective Business Logo
The Sum of the Whole Part 2


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