Nancy Owyang Articles

Guest post by: Nancy Owyang
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7 Deadly Sins—Don't Kill Your Business with These Marketing Material Mistakes

When it comes to marketing your business it is important to make a good first, second, and lasting impression. Learn about 7 deadly sins that you need to avoid like the plague when creating your marketing materials.

The Sum of the Whole: Part I

Did you know that your marketing materials talk about you behind your back? In the business world our reputations mean the world to us and part of that is how we are perceived by the outside world. What does your visual identity (logo, stationery, collateral etc.) say about you and your business? Learn insider tips on how to tap into the power of marketing and graphic design to create more professional collateral materials to represent your business properly and to help your business be more memorable.

The Sum of the Whole: Part 3

Learn how to use and integrate 5 professional typography rules into your brand identity materials to enhance your marketing efforts.

The Sum of the Whole: Part 2

Learn how to integrate professional design elements and techniques into your brand identity and marketing materials with these 5 easy to use tips.

Make Your Logo Work For You! Five Key Ingredients to an Effective Business Logo

Your logo is your #1 sales representative. Is your logo working for you—or against you? Learn about five key ingredients to an effective business logo, and assess your logo to determine if it is communicating the best message for your business.

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About the Author: Nancy Owyang

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For creative director and owner Nancy Owyang, her company’s mission—“making businesses memorable”—begins with the idea that each client deserves a unique design solution. Through her company, Eye 2 Eye Graphics (www.Eye2EyeGraphics.com), Nancy has created a practical process that allows her to capture the true essence of a company and express it in a visual manner. Eye 2 Eye Graphics has developed a special niche, serving women entrepreneurs who want to compete with much bigger corporations but require marketing material that levels the playing field. Through professional identity packages that include logos, letterhead and envelopes, business cards, brochures, websites, and other collateral material, Nancy helps them move their branding and marketing materials from “obsolete” to “outstanding.” Clients praise Nancy’s design sensibilities and her ability to “get” an owner’s vision for a business and then translate it into a graphic representation of that business. Her solutions are practical and unique, detail-oriented, on-time and on-budget. Learn more about Nancy Owyang, Eye 2 Eye Graphics and view portfolio work at www.Eye2EyeGraphics.com
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More from Nancy Owyang
7 Deadly Sins Dont Kill Your Business with These Marketing Material Mistakes
The Sum of the Whole Part I
The Sum of the Whole Part 2
The Sum of the Whole Part 3
Make Your Logo Work For You Five Key Ingredients to an Effective Business Logo

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