Market Your MAGIC 5 SelfMarketing Strategies for Success
Market Your MAGIC 5 SelfMarketing Strategies for Success
It was initially quite a daunting task. My first course of action was to observe, interview and read about people who were successful.
What was their magic? What were they doing to personally build a brand?
Of course, all business owners/entrepreneurs need to have something to sell -- a service or tangible product that has value. The next step is to identify the market for that service or item.
Then, it’s all about finding customers and creating visibility. With low visibility there is NO visibility. People like to do business with professionals they know, like and trust. Are you that person? Are others aware of what you have to offer?
Remember, it’s not just what you know, or who you know, it’s who knows you and what you’re capable of doing that will build your business and create a brand.
I built my company -- BRODY Professional Development – by creating and constantly fine tuning my product and my MAGIC. MAGIC is an acronym I developed after noting what successful entrepreneurs and business executives did both knowingly and intuitively.
My book, "Market Your MAGIC: A Guide to Reward & Recognition," provides a self-marketing formula based on this acronym that will streamline your efforts to gain visibility and help build your personal and company brand.
M: Manner
The first aspect of marketing your MAGIC relates to your manner, the way you walk, the way you talk, the way you meet people, the way you treat people.
Do you project the body language of a winner? Do you walk with purpose? Do you look people in the eye and smile? Do you attract others to you?
Does your grooming project attention to detail? Are your clothes appropriate for the occasion? Do you project the image of success?
Are you the type of person people want to do business with? Can they count on you? Can they trust you? Do you treat them respectfully? Are you the consummate professional?
No one wants to do business with – or work with -- people who treat them poorly. Your manner can open or shut doors. What does your manner say about you?
A: Advocates
Creating an advocate system is another great way to market your MAGIC. According to Webster’s New World Dictionary, an advocate is “a person who pleads another’s cause ... a person who speaks or writes in support of something.”
These are the people who create “buzz” about you and your company or services. Consider them your unpaid salesforce.
Advocates don’t just happen. You need to meet as many people in as many places as possible -- at work, within professional associations and groups, and in your daily life. Being a good networker helps with the first step in creating advocates.
There are four things you need in order to make the most of your networking opportunities: a good self-introduction, business cards (carry them with you at all times), an effective handshake (firm, not bone crushing or wimpy), and, of course, an interest in helping others.
Advocate relationships in your life often evolve and grow over time as you get to know each other better. It’s all about creating, building and maintaining the relationship.
Here are three pointers to nurture the relationship you develop with advocates:
1. Ask for their advice. They will probably appreciate and remember the fact that you respect their opinion.
2. Focus on ways you can help your advocates, not just on how they can help you. Be willing to listen, offer insight, help with projects, and share your best practices.
3. Stay in touch – call, send articles, “do lunch.”
Remember, if people don’t know who you are and what you do, how can they benefit from what you offer?
G: Grow
The third part of my MAGIC formula for success is to grow. Strive to grow in knowledge in three areas:
•Craft: What you do. The skills/information to do your job.
•Market: Your field. What are the trends? What do you need to know so you don’t become obsolete?
•Self: Take risks; try new things.
How do you grow? Continue your education and get advanced degrees or certifications in your industry. Training programs, mentoring, and mastermind groups also provide opportunities for growth.
Taking risks is necessary for growth. Whenever you evaluate a risk, ask yourself the following two questions:
1. What’s the worst that can happen?
2. Then what?
Once you’ve identified the worst possible outcome of taking a risk, think about how you would cope with potential failure. Do you have a good backup plan? Would you have opportunities or resources to fall back on? If so, then what do you have to lose?
When you look at risk and how you would handle the possible outcomes, it’s no longer frightening or overwhelming. Besides, growth occurs even when things don’t turn out the way you hoped they would. We learn not only through our successes, but through our failures, as well.
One of my favorite quotes about growth is, “If you’re not green and growing, you’re ripe and rotten.”
I: Involvement
The “I” in the MAGIC formula relates to getting involved. Get involved in the things that winners you are involved with are involved with, and winners you would like to be involved with are involved with.
Where to get involved:
•Mastermind Groups (aka “think tanks” or “dream teams”) – trusted advisors with whom business ideas can be shared, dissected and fine-tuned – all in a noncompetitive, nurturing environment
•Associations and other professional/community groups
•Life (country clubs, synagogues, churches, your childrens’ activities, etc.)
Involvement means take leadership roles, get involved training others, become a mentor, serve on a board, do something! Pick and choose strategically. Where will you learn the most? How can you contribute? Who will you meet? Weigh your personal satisfaction against potential payback and visibility. A majority of referral business comes from people we are involved with outside of our immediate work environment.
C: Commentary
The last part of the MAGIC mix is to be perceived as an expert. You need to give commentary in order to do this. Get your name out there. Become an expert resource.
And, if you’ve already achieved some level of media exposure, aim higher for national and international exposure. Unless you’re talking about the sun, too much exposure never hurt anyone!
There are two aspects to creating commentary:
•Write
-articles
-newsletters
-books
-letters to the editor
Get your name in print. Once you are published, send articles to your advocates and to others in your network and industry. Or, send out news releases in order to secure media interviews – radio, TV, print (magazines and newspapers), and Internet sites.
•Speak
-at meetings, conferences and conventions
-teach a course
-do radio and television interviews
-present papers
-introduce speakers
Both writing and speaking skills can be developed through coaching.
All of these techniques -- paying attention to your manner, creating advocates, constantly growing, involving yourself in the things that winners are involved with and delivering commentary through speaking and writing -- will help you create greater visibility.
You may think that just because you’re already successful, there’s no need to invest time or energies into self-marketing strategies. Wrong! There’s always room for further growth, greater accolades and the resulting increase to your bottom line.
Market Your MAGIC 5 SelfMarketing Strategies for Success - To learn more about this author, visit Marjorie Brody's Website.
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How to move from college professor to business owner to successful entrepreneur? That was the question facing me when I made my first tentative entrepreneurial steps in the early ’80s.
It was initially quite a daunting task. My first course of action was to observe, interview and read about people who were successful.
What was their magic? What were they doing to personally build a brand?
Of course, all business owners/entrepreneurs need to have something to sell -- a service or tangible product that has value. The next step is to identify the market for that service or item.
Then, it’s all about finding customers and creating visibility. With low visibility there is NO visibility. People like to do business with professionals they know, like and trust. Are you that person? Are others aware of what you have to offer?
Remember, it’s not just what you know, or who you know, it’s who knows you and what you’re capable of doing that will build your business and create a brand.
I built my company -- BRODY Professional Development – by creating and constantly fine tuning my product and my MAGIC. MAGIC is an acronym I developed after noting what successful entrepreneurs and business executives did both knowingly and intuitively.
My book, "Market Your MAGIC: A Guide to Reward & Recognition," provides a self-marketing formula based on this acronym that will streamline your efforts to gain visibility and help build your personal and company brand.
M: Manner
The first aspect of marketing your MAGIC relates to your manner, the way you walk, the way you talk, the way you meet people, the way you treat people.
Do you project the body language of a winner? Do you walk with purpose? Do you look people in the eye and smile? Do you attract others to you?
Does your grooming project attention to detail? Are your clothes appropriate for the occasion? Do you project the image of success?
Are you the type of person people want to do business with? Can they count on you? Can they trust you? Do you treat them respectfully? Are you the consummate professional?
No one wants to do business with – or work with -- people who treat them poorly. Your manner can open or shut doors. What does your manner say about you?
A: Advocates
Creating an advocate system is another great way to market your MAGIC. According to Webster’s New World Dictionary, an advocate is “a person who pleads another’s cause ... a person who speaks or writes in support of something.”
These are the people who create “buzz” about you and your company or services. Consider them your unpaid salesforce.
Advocates don’t just happen. You need to meet as many people in as many places as possible -- at work, within professional associations and groups, and in your daily life. Being a good networker helps with the first step in creating advocates.
There are four things you need in order to make the most of your networking opportunities: a good self-introduction, business cards (carry them with you at all times), an effective handshake (firm, not bone crushing or wimpy), and, of course, an interest in helping others.
Advocate relationships in your life often evolve and grow over time as you get to know each other better. It’s all about creating, building and maintaining the relationship.
Here are three pointers to nurture the relationship you develop with advocates:
1. Ask for their advice. They will probably appreciate and remember the fact that you respect their opinion.
2. Focus on ways you can help your advocates, not just on how they can help you. Be willing to listen, offer insight, help with projects, and share your best practices.
3. Stay in touch – call, send articles, “do lunch.”
Remember, if people don’t know who you are and what you do, how can they benefit from what you offer?
G: Grow
The third part of my MAGIC formula for success is to grow. Strive to grow in knowledge in three areas:
•Craft: What you do. The skills/information to do your job.
•Market: Your field. What are the trends? What do you need to know so you don’t become obsolete?
•Self: Take risks; try new things.
How do you grow? Continue your education and get advanced degrees or certifications in your industry. Training programs, mentoring, and mastermind groups also provide opportunities for growth.
Taking risks is necessary for growth. Whenever you evaluate a risk, ask yourself the following two questions:
1. What’s the worst that can happen?
2. Then what?
Once you’ve identified the worst possible outcome of taking a risk, think about how you would cope with potential failure. Do you have a good backup plan? Would you have opportunities or resources to fall back on? If so, then what do you have to lose?
When you look at risk and how you would handle the possible outcomes, it’s no longer frightening or overwhelming. Besides, growth occurs even when things don’t turn out the way you hoped they would. We learn not only through our successes, but through our failures, as well.
One of my favorite quotes about growth is, “If you’re not green and growing, you’re ripe and rotten.”
I: Involvement
The “I” in the MAGIC formula relates to getting involved. Get involved in the things that winners you are involved with are involved with, and winners you would like to be involved with are involved with.
Where to get involved:
•Mastermind Groups (aka “think tanks” or “dream teams”) – trusted advisors with whom business ideas can be shared, dissected and fine-tuned – all in a noncompetitive, nurturing environment
•Associations and other professional/community groups
•Life (country clubs, synagogues, churches, your childrens’ activities, etc.)
Involvement means take leadership roles, get involved training others, become a mentor, serve on a board, do something! Pick and choose strategically. Where will you learn the most? How can you contribute? Who will you meet? Weigh your personal satisfaction against potential payback and visibility. A majority of referral business comes from people we are involved with outside of our immediate work environment.
C: Commentary
The last part of the MAGIC mix is to be perceived as an expert. You need to give commentary in order to do this. Get your name out there. Become an expert resource.
And, if you’ve already achieved some level of media exposure, aim higher for national and international exposure. Unless you’re talking about the sun, too much exposure never hurt anyone!
There are two aspects to creating commentary:
•Write
-articles
-newsletters
-books
-letters to the editor
Get your name in print. Once you are published, send articles to your advocates and to others in your network and industry. Or, send out news releases in order to secure media interviews – radio, TV, print (magazines and newspapers), and Internet sites.
•Speak
-at meetings, conferences and conventions
-teach a course
-do radio and television interviews
-present papers
-introduce speakers
Both writing and speaking skills can be developed through coaching.
All of these techniques -- paying attention to your manner, creating advocates, constantly growing, involving yourself in the things that winners are involved with and delivering commentary through speaking and writing -- will help you create greater visibility.
You may think that just because you’re already successful, there’s no need to invest time or energies into self-marketing strategies. Wrong! There’s always room for further growth, greater accolades and the resulting increase to your bottom line.
Market Your MAGIC 5 SelfMarketing Strategies for Success - To learn more about this author, visit Marjorie Brody's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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