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Suze Orman is Wrong

Written by: Shirley Mueller

Article Overview: Suze Orman is wrong and I want to correct her folly. In her recent book, Women and Money, Orman starts from the premise that women are less than smart when it comes to managing money. By inference, this concept extends to women professionals as well. As a female who was a financial adviser, and also a board certified neurologist and psychiatrist, I understand money and the way women think. Over my investment and scientific careers, I’ve learned that women have just the right mix of caution, willingness to learn, intuition and appreciation of their innermost needs and desires to invest money well. They are smart about money, not dumb as Orman suggests. This is why.

Suze Orman is Wrong

Financial research ( http://mymoneymd.com/Newsletter07312007.pdf ) demonstrates that women are at least as good, if not better investors than men. Further, scientific studies show that their skills come naturally –from their inherent neurobiology. This information throws out Ms. Orman’s idea—that women are brainless money managers. Instead, it embraces women’s intrinsic abilities and shows women that they have built in traits that make them excellent investors. This gives women a positive, rather than a negative springboard from which to invest.

Additionally, there is a scientific way to invest not utilized by Ms. Orman. The concept that asset allocation is the most important factor when investing money won the Nobel Prize in 1990. By its very definition, this term means a mix of stocks, bonds and cash. Orman throws out this award winning scientific concept and invests only in zero coupon bonds for herself (New York Times Magazine 2 25 07). Debra Neiman, a certified financial planner at Neiman & Associates Financial Services in Boston (interview with Chuck Jaffe, writer for Investor.com) says this of Orman: “Suze is investing as if she was a retired grandmother with no heirs.” This ultra conservative approach is evident in her book and needs to be corrected. If women were to invest according to her recommendations, they are much less likely to have the monies they need as they age.

Women need to break Suze Orman’s hold and invest scientifically in a way that historically gleans far better results than investing too conservatively (such as in bonds alone). This approach works just as well for male investors.

In summary, women need a fresh positive perspective in investment management; one that is scientifically based, and corrects previous misconceptions. This approach is vitally important today when women’s untapped investing potential is far behind their other recent achievements.

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Article Tags: age women, asset allocation, certified financial planner, chuck jaffe, conservative approach, debra neiman, heirs, investing money, investment management, jaffe writer, money managers, neurobiology, new york times, nobel prize, previous misconceptions, springboard, stocks bonds, suze orman, york times magazine, zero coupon bonds



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Oprah - Just an FYI - Suze Orman met Oprah years ago when she became one of Oprah's dream team of consultants. Just like Dr. Phil, Suze became a big hit after Oprah promoted her books and expertise. I doubt Oprah gets paid endorsement dollars per say but I do know that her production company has equity positions in a variety of programs and experts. I will look back through my files for more specific information. I recall a past Oprah staffer who know consults with people on how to get on Oprah. I'll pass it along! Good luck Shri. I think you can write a letter, or contact a series of the big names in order to get endorsements. you have to be professional, but persistent! It is said that Jack Canfield gets over 500 such requests each week. Cheers Jude
Re: Get on Oprah, make a fortune! - Suze Orman is very passionate about her work so I'm not surprised she got noticed by Oprah, however it came to be. (I've heard of people sending their books to Oprah's staff so they can filter information for Oprah to consider.) I personally have really enjoyed listening to Suze when she's been on Larry King Live. She has great tips and advice. She has also openly shared her passion for helping women achieve financial success as well. I guess the inspiration is that if you have something to offer that you believe can make a difference to many, then attempt to pull at Oprah's heart strings and see what happens. I remember reading in one of Marianne Williamson's books how being on Oprah instantly changed her life and she became a so-called overnight success. Being on Oprah isn't a dream of mine, but if it's yours, I cheer you on!
Re: Why Franchises Fail - [quote="Nana":307g5e63]Another reason franchises can fail is due to lack of effort on the franchisees part. If the franchisee does not give it their 110% and purely imitates rather than innovates they will increase their chance of failure.[/quote:307g5e63] I agree. Sometimes franchisees rely too much on the franchisor. They think the franchisor will run their business. Wrong! The franchisee is responsible for manging day to day operations of his franchise location.
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