10 Reasons To Publish A Newsletter

Guest post by: Ilise Benun
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What Exactly Are You Selling? - By Ilise Benun

1. It can provide an informative, soft-sell introduction to prospects.

2. It can provide them with information they will can use.

3. It can keep you in touch on a regular basis, without being perceived as a pest.

4. It can keep your customers up-to-date on your services and products.

5. It can remind prospects, past clients and colleagues that you exist and may even motivate them to contact you.

6. It can demonstrate your expertise in a field.

7. It can educate them when they have no time to educate themselves.

8. It can provide an opportunity or forum for you to explain complicated products, services or offers, which is especially helpful if your business is not familiar.

9. It can trigger more sales by providing tips on how to use your products/services. This is useful for mail order or catalog companies.

10. It can really enhance your credibility.

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What Exactly Are You Selling? - By Ilise Benun

About the Author: Ilise Benun

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Ilise Benun is an author, consultant, national speaker and co-founder of Marketing Mentor. Her books include “The Designer’s Guide to Marketing and Pricing" (HOW Design Books, Spring 2008), “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive” (Career Press 2006), “The Art of Self Promotion” (2007) "Self-Promotion Online" and "Designing Web Sites:// for Every Audience" (HOW Design Books). Her work has been featured in national publications such as HOW Magazine, Inc. Magazine, Nation’s Business, Self, Essence, Crains New York Business, Dynamic Graphics, The New York Times, Toronto Globe and Mail, The Washington Post, The Denver Post and more. Benun publishes a blog www.marketingmixblog.comand a weekly email newsletter, Quick Tips from Marketing Mentor! which is read by 8000+ small business owners. Benun started her Hoboken, NJ-based consulting firm in 1988 and has been self-employed for all but 3 years of her working life.
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10 Reasons To Publish A Newsletter

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