1. It can provide an informative, soft-sell introduction to prospects.
2. It can provide them with information they will can use.
3. It can keep you in touch on a regular basis, without being perceived as a pest.
4. It can keep your customers up-to-date on your services and products.
5. It can remind prospects, past clients and colleagues that you exist and may even motivate them to contact you.
6. It can demonstrate your expertise in a field.
7. It can educate them when they have no time to educate themselves.
8. It can provide an opportunity or forum for you to explain complicated products, services or offers, which is especially helpful if your business is not familiar.
9. It can trigger more sales by providing tips on how to use your products/services. This is useful for mail order or catalog companies.
10. It can really enhance your credibility.
10 Reasons To Publish A Newsletter - To learn more about this author, visit Ilise Benun's Website.
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Related Businesses - Evan Elite Authors |
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Dianne Crampton
Dianne Crampton is an Executive Leadership Coach and Team Building Consultant and creator of the TIGERS team development model. For the past twenty years she has helped leaders and teams achieve goals with high levels of collaboration and teamwork.
Crampton is a published author. Her contribution to Working Together: Diversity As Opportunity was endorsed by Stephen Covey. She has written for trade magazines. Merrill Lynch nominated her business for Inc. Magazine’s regional small business and entrepreneurial awards. Her work with Native Americans was recognized at a United Nations sponsored conference in 1994.
The TIGERS model passed two rigorous validation studies in 1992 and 1994. The TIGERS Survey is able to measure and track team development over time.
Dianne is also the creator and distributor of the TIGERS Team Wheel game. This game helps groups identify behaviors that build collaborative groups and behaviors that cause conflict, morale problems, production failures, and misunderstandings.
For more information, or to subscribe to TigerTracks, a free monthly leadership and team newsletter go to http://www.corevalues.com - Visit Dianne Crampton's Website |
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The Evan Elite Authors program is currently in beta phase. For details please contact us.
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Ilise Benun
(Visit Ilise's Website)
Ilise Benun is an author, consultant,
national speaker and co-founder of
Marketing Mentor.
Her books include “The
Designer’s Guide to Marketing and
Pricing"
(HOW Design Books, Spring 2008), “Stop
Pushing Me Around: A Workplace Guide for
the Timid, Shy and Less Assertive” (Career
Press 2006), “The Art of Self Promotion”
(2007) "Self-Promotion Online" and
"Designing Web Sites:// for Every
Audience" (HOW Design Books).
Her work has been featured in national
publications such as HOW Magazine, Inc.
Magazine, Nation’s Business, Self,
Essence, Crains New York Business, Dynamic
Graphics, The New York Times, Toronto
Globe and Mail, The Washington Post, The
Denver Post and more.
Benun publishes a blog ww
w.marketingmixblog.comand a weekly
email newsletter, Quick Tips from Marketing
Mentor!
which is read by 8000+ small business
owners.
Benun started her Hoboken, NJ-based
consulting firm in 1988 and has been
self-employed for all but 3 years of her
working life.
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