10 Reasons To Publish A Newsletter
1. It can provide an informative, soft-sell introduction to prospects.
2. It can provide them with information they will can use.
3. It can keep you in touch on a regular basis, without being perceived as a pest.
4. It can keep your customers up-to-date on your services and products.
5. It can remind prospects, past clients and colleagues that you exist and may even motivate them to contact you.
6. It can demonstrate your expertise in a field.
7. It can educate them when they have no time to educate themselves.
8. It can provide an opportunity or forum for you to explain complicated products, services or offers, which is especially helpful if your business is not familiar.
9. It can trigger more sales by providing tips on how to use your products/services. This is useful for mail order or catalog companies.
10. It can really enhance your credibility.
10 Reasons To Publish A Newsletter - To learn more about this author, visit Ilise Benun's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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