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How To Use Tip Sheets To Promote Your Business
Written by: Ilise BenunArticle Overview: Your prospects just want to trust you. Here's how tip sheets can help you gain that trust.
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Free Download - What Exactly Are You Selling? By Ilise Benun |
How To Use Tip Sheets To Promote Your Business
The goal of marketing is to make your prospect comfortable enough to say yes to working with you. But while one prospect may need a fancy brochure, another may not be comfortable unless he meets with you. Underneath it all, your prospects just want to trust you.
Use tips to gain that trust. Don't be stingy. Show them you know what you're talking about. Go ahead and give them a freebie. And don't worry that once they have this information in hand, they won't need you. It doesn't work that way. Information is abundant ... it's help that we need.
How To Use Tip Sheet
1. Tip Sheet Press Release. Editors are on the lookout for information that will be useful to their readers. And like everyone else, they're looking to save time. Turn your press release into a tip sheet and they'll reprint directly from it, often with a blurb about you. Follow this format and chances are, you'll get some publicity. And you'll look like the expert
2. Tip Sheet Promotional Newsletter. Promotional newsletters are perfect vehicles for tips. However, most newsletters give nothing but news about a company, its products and services. Not that there's anything wrong with that, but fluff is less interesting to your prospects than practical ideas and solutions to their problems. A balance of the two can satisfy everyone's needs. So turn your newsletter into a tip sheet and your clients won't be able to throw it away.
3. Tip Sheet Brochure. Besides using this newsletter as a press release, I also use it as my brochure. It clearly conveys my perspective, as well as a sampling of the kinds of marketing recommendations I make. By reading it, my prospects can usually tell if they want to work with me. The only thing missing that a brochure might have are the details of how I work, such as fees and specific services offered, which can easily be taken care of either on the phone and in a personal letter.
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Article Tags: blurb, brochure, editors, fluff, freebie, lookout, marketing, personal letter, perspective, press release, prospects, publicity, sampling, specific services, tip sheet
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About the Author: Ilise Benun RSS for Ilise's articles - Visit Ilise's website  Click here to visit Ilise's website   How To Use Tip Sheets To Promote Your Business Cant Miss Marketing Making the Most of Networking Events How To Make Your Dream List A Reality How Can I Find Clients and Prospects Use An Effective List |
Related Forum Posts
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Great start, but no finish
- My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan
Exclusive: Interview with Results
- Hi Forum Members,
I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles).
As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business.
This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business.
I am looking to interview about 30 businesses across North America over the span of 3 months.
At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews.
I would like to extend this opportunity to members of the Forum.
If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM.
Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Re: Ways to Boost Productivity
- 1. Give Employees More Than a Paycheck
2. Provide Better eSupport Channels to Promote Self-Service
3. Complete your most dreaded tasks first thing in the morning.
4. Outsource as much as possible
5. . Turn off the TV.
How do you know if you have a good idea?
- [quote="orxan":3118uboz]My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan[/quote:3118uboz]
Thanks orxan! But how do you know if you truly have a good idea or not? If we ask ourselves, we may be suffering from tunnel vision. On the other hand, friends/family may try to discourage us from pursuing a small business because of their own fears, while others will simply give us an empty "you can do it!" line.
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