Ilise Benun Articles

Your Business Card Making It Making the Most of It - Click To Read Article
Your business card is an important marketing tool. This article explains how to make the most of it.

You’ve Submitted the Proposal…Now What? - Click To Read Article
Submitting the proposal isn't the final step in acquiring new business. There are important steps that should be taken after the proposal is submitted. And these steps can be the deciding factor in whether or not you get the job.

Will You Ignore The Stranger Next To You? - Click To Read Article
The best way to get new clients is to always be expanding your network. This article will show you how -- because you never know where it will lead.

Who is My Market Its Smaller Than You Think - Click To Read Article
Many designers believe that marketing the widest range of services to the largest possible group is the path to success. You’d rather be a generalist because you think you’ll get more business. But in reality, it doesn’t work that way. In fact, success comes to those who focus on the smallest number of activities most likely to yield the quickest and largest return. What really lets you dominate the market and get more business? Specializing.

What Should I Charge? First Understand What You’re Selling - Click To Read Article
Designers spend an inordinate and disproportionate amount of time determining pricing and fretting over it. But there is no right or wrong answer when it comes to pricing. This article helps designers figure out a pricing structure that works for them.

What Should Be In My Contract? A Contract And Why You Need One - Click To Read Article
You’ve submitted your proposal, you’ve answered your prospects’ questions about it, you’ve waited for them to make a decision and finally, the call comes: You got the job! It’s not time to celebrate just yet. Not without a contract!

What to Do When a Prospective Client Doesn't Respond - Click To Read Article
It happens to everyone. You reach out to a prospective client, and then... nothing. What should you do when a prospective client doesn't respond? This article gives you some tips.

What To Do When Things Get Slow - Click To Read Article
Things don't look good on the economic front, that's true. But my business has never been better. And the clients I work with - designers, copywriters, consultants and other solopreneurs - are all continuing to get new work, new clients, new opportunities.

What Exactly Are You Selling? - Click To Read Article
Are you cheating yourself by pricing by the hour? By determining exactly what you're selling, you'll better be able to determine your price.

The Look Of A Letter - Click To Read Article
Many people never even read their mail. How can you make your letter stand out so that it gets opened?

The Follow-Up Process, Step by Step - Click To Read Article
Many valuable relationships with contacts and clients never reach their full potential because of poor follow up. This article describes the follow up process, step-by-step, so that all those meetings can turn into productive, ongoing relationships.

Money Management With No Excuses - Click To Read Article
The way you deal with personal money, business money, and the attitude you have towards money-matters are important factors in the success of your business. This article speaks to the self-employed individual or small business owner about money management.

Making the Most of Networking Events - Click To Read Article
Many people attend networking events, but they don't necessarily make the most of them. This article shows you how to make every networking event a success.

How To Tell Your Story In The Media - Click To Read Article
Publicity is one of the most effective marketing tools you can use- but how do you promote yourself to the media so they will give your business the spotlight it needs? Read on to find out.

How To Use Tip Sheets To Promote Your Business - Click To Read Article
Your prospects just want to trust you. Here's how tip sheets can help you gain that trust.

How To Make Your Dream List A Reality - Click To Read Article
How much would you be willing to pay for a list of people who need what you have — and know it — and who are so close to being ready to buy that they've already made the effort to contact you? Wouldn't that be worth a lot of money? Or maybe even invaluable? Well, you can have that list, for free. Here's how.

How To Make The Most of Your Business Card - Click To Read Article
Business cards won't do you any good if you don't use them to your advantage. Here's how to make the most of your business card.

How Can I Find Clients and Prospects Use An Effective List - Click To Read Article
When you introduce yourself to a new market, the most important tool at your disposal is a list of your prospects. Without that list, there’s very little you can do. But where do these lists come from?

How Should I Present Myself By Picking The Right Name for Your Business - Click To Read Article
This article explains how to name your business, keeping in mind that your business name needs to work from a marketing standpoint.

How Should I Grow My Business? By Avoiding Overwork - Click To Read Article
It’s surprisingly easy to work too much when you run your own business because there is certainly always something that needs to be done. There always will be. With so much virtual working, BlackBerries, laptops and other technology that allows us to work from anywhere, it’s easy to do so. But you mustn’t. Here's how to avoid overwork...

How Not To Network - Click To Read Article
Networking is all about meeting people and making conversation, but there’s much more to it than that, or there could be, if you do it right. This article will prevent you from making networking mistakes by explaining how not to network.

Don't Freak Out During Follow Up - Click To Read Article
What they say... what you hear... what they mean. This article will help you clarify the sometimes crazy process of follow-up.

Can't - Miss Marketing - Click To Read Article
Whether you call it marketing or not, every single contact you have with a client or prospect is a marketing opportunity, as is every email message you send. So whether you're researching a prospect, following up after a meeting or delivering a proposal via email, treat this correspondence as a marketing tool and it'll have a stronger impact.

Can You Read Me? - Click To Read Article
This article explains how e-mail marketing campaigns can have a seriously positive impact on your business.

Buildling Buzz For Your Business - Click To Read Article
Buildling "buzz" is an excellent way to market your business. This article pinpoints the art of buzz building.

Answers To The 3 Big Advertising Questions - Click To Read Article
Does advertising work? Isn't it expensive? Where Should I advertise? Find the answers to these questions in this article.

A Simple Formula For What to Say When You Follow Up - Click To Read Article
Follow-up doesn't have to be difficult. This article shows you simple follow-up techniques that will help you get more responses.

10 Things You Need to Know About Your Prospects - Click To Read Article
It's important to understand your prospects, but it can be hard to get inside their heads. Here are 10 things you need to know.

10 Reasons To Publish A Newsletter - Click To Read Article
Here are 10 reasons why, as a small business owner, you should publish a newsletter.

10 Good Reasons To Turn Down A Job - Click To Read Article
Should you take every job that comes your way? No. Here are 10 good reasons to turn down a job.


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