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Can An Online Video Be So Bad That It is Good?

Guest post by: Tammy Finch

Article Overview: Can these online marketing videos succeed because they are so bad that they are actually good?

Can An Online Video Be So Bad That It is Good?

Some of the most successful viral online marketing videos are not the ones starring celebrities, or the ones with big-budget action and special effects… They are the ones that are produced by smaller companies and appreciated for their campy, often unintended, comedic value.

In other words, like certain movies, these online marketing videos succeed because they are so bad that they are actually good.

Seeing these success stories often makes business owners wonder if they could not pull off the same trick, and put out a low-quality video that brings their company all kinds of hits for next to nothing. Is it something you should try?

Possibly, but know from the outset that producing the equivalent of a B-list online marketing video is sometimes harder than it seems. If it is not obvious that you are doing it as a joke, customers may actually think that your company is not very good and end up staying away. Or, they may spread the video around, but never have any intention of actually buying from you.

To stop any of these things from happening, here are a few quick tips for producing an online marketing video that is just bad enough to be good for sales:

Start with a good script. As with everything, the devil is in the details and the planning. Imagine your online marketing video shot by shot, and then think about what you want viewers to think at each stage. This is no place to be sloppy with your message... Especially when you are doing it on purpose.

Use professional editing. As any veteran filmmaker will tell you, there is a big difference between something looking unedited and actually being unedited. A good video marketing team can help you produce a piece that looks like it was shot off-the-cuff, even if lots of planning went into it.

Make the jokes obvious. There is a time and place for subtle humor, but as we mentioned, you do not want people thinking that your video is serious if it is not. Make sure viewers can tell the difference between something that's tongue-in-cheek and a clip that is just plain awful.

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Article Tags: internet marketing, online marketing, social media, video marketing, website promotion, youtube marketing



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Re: what position to request? - Hi Michael, How about Online Business Development Manager? Good luck with your start-up. David
Dramatized the product - Tough one... It's going to have t be a mix of different media. 1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print 2. Somehow I believe there will have to be Video of it being "dramatized" 3. People of influence will have to support or sponsor the product. just some that came to mind..
Re: How do you earn trust with an online business? - Add VALUE to your target market. How? Well depends. If your business can start by Educating the target market about how your product or Service can add value to their lives. This can be done via Video (hot right now), basic text, audio etc. I've had a lot of success with Video and am using it primarily as a lead generation tool. If done right your Content can add Value and add to your bottom line at the same time while building Trust.
A fellow Business Man........ - Hello to all. My name is Bill Greiger and I am new to the community. I look forward to making new business contacts, associates, and hopefully friends. Good luck to everyone on their many business ventures! Bill Grieger- Online Research and Development
Re: NEW VIDEO - Advice for a Student Entrepreneur - Ask Evan - Good Video Evan and sound advice for any aspiring young entrepreneur. Wanting to be a businessman and actually doing the hard miles to make it happen are two different things but with your advice he should be able to test the waters and see if he can make any sales at all before going to the next level. I certainly admire his ambition at eighteen because when I was that age I was busy learning my trade as an engineer and the thought of starting my own business didn’t occur to me at all until later in life. regards, Mal.


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