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Key Benefits of Video Marketing

Guest post by: Tammy Finch

Article Overview: A short, well designed video message can truly impact a person’s decision in a matter of seconds.

Key Benefits of Video Marketing

Video Marketing is a very effective method for marketing your business online. Its effectiveness is based on power of persuasion. A short, well designed video message can truly impact a person’s decision in a matter of seconds.

Why is Video Marketing so Effective?

You only have a few seconds to capture the attention of a reader. People tend to like watching and listening to a video rather than having to read through an article. Videos simply capture the attention of a reader much faster than any other type of content marketing. However, this is not to say that other forms of marketing are ineffective. Video marketing can be combined with other forms of marketing for maximum results.

Benefits of Video Marketing

Aside from the obvious benefit that video marketing attracts a large audience because of its simplicity for users, there are other benefits that this type of marketing can provide. Video marketing appeals to the senses of sight and hearing of a reader, which can incorporate emotion. Emotion is very powerful when trying to persuade someone to buy a product or service. Content based marketing is effective, but only appeals to the sense of sight.

You can build your credibility as a leader or expert in your field by being the speaker in your video. When prospects can put a face with the valuable information they are receiving, then they begin to feel a sense of familiarity and trust. This will automatically put you above someone who has created an article because people feel that they have an idea of the type of person you are through the video.

Video marketing allows you to be able to own your own message. No one can duplicate you as a person or the information you are providing. When you add in personal experiences, then the video and information becomes yours.

People love to share information with friends and family. They are more likely to pass along a video that will only take seconds rather than text content. Word of mouth is one of the strongest forms of advertising because the recommendation is usually coming from someone that is known and respected.

More Benefits include:

• · Increases conversions
• · Automates relationships
• · Automates traffic
• · Builds online presence
• · Brands you as an expert online

Video Marketing Tips

Be sure to put your videos on the first page of your website. However, your visitors should have the option of listening to your video or skipping it. It is possible that your visitors are looking for information to actually read. A video that automatically begins can annoy a visitor, which risks them leaving your site. Listed below are tips on optimizing your video for maximum results.

• · Use meta tags for content on the page it is placed to optimize for search engines.
• · Give it a relevant name so that it will show up on the search engine rankings pages.
• · Use keywords in the video titles and their descriptions. This will make it easier for the search engines to index your video files and link them to your web pages.
• · If you link to the video from other pages of your site, then use anchor text.
• · Ensure your video files have the proper extensions.
• · Video should not be too long. If they are too, this could deter someone from listening.
• · Make separate video site maps that can be submitted to the video and content search engines.
• · Include RSS feeds.

Promote your website video by submitting them to video hosting sites, such as: YouTube, Yahoo! Videos, or Google Videos. They are usually free and will help you to get traffic to your site. Video marketing is a marketing tool that is increasing significantly among business owners because it is one of the most powerful tools for Internet marketing success.

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Article Tags: internet marketing, video marketing, youtube promotion



Related Forum Posts
Dramatized the product - Tough one... It's going to have t be a mix of different media. 1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print 2. Somehow I believe there will have to be Video of it being "dramatized" 3. People of influence will have to support or sponsor the product. just some that came to mind..
Re: How do you earn trust with an online business? - Add VALUE to your target market. How? Well depends. If your business can start by Educating the target market about how your product or Service can add value to their lives. This can be done via Video (hot right now), basic text, audio etc. I've had a lot of success with Video and am using it primarily as a lead generation tool. If done right your Content can add Value and add to your bottom line at the same time while building Trust.
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: need pricing help please - here's my opinion that was derived from the person I heard it from (Russell Brunson) I view internet Marketing products as a Ladder. At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($) One-to-One Coaching ($$$$$$) Workshops ($$$$$) Teleseminars ($$$$) Video($$$) Audio ($$) ebooks ($) I agree with this methodology mainly because of the convenience factor and value from the customers point of view.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.


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