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Social Media is Getting Even Easier

Guest post by: Tammy Finch

Article Overview: For all the wonderful things social media can do for your business, a lot of our clients do have one tiny complaint: they just don't have enough time to update their own profiles and content, much less pay attention to what's going on in the social networking universe.

Social Media is Getting Even Easier

For all the wonderful things social media can do for your business, a lot of our clients do have one tiny complaint: they just don't have enough time to update their own profiles and content, much less pay attention to what's going on in the social networking universe.

That's not a very good excuse for failing to get the most out of Facebook, Twitter, and LinkedIn. After all, few of the other activities you're going to do in a workday could potentially open you up to tens of millions of new customers, and using social networking sites tends to be as much fun as it is work. Still, for those of you who are hanging on to a lack of time as your reason for not getting involved, we're going to fill you in on something important – it's getting even easier to stay on top of your social media marketing...

All you need are the right tools.

There are lots of new websites and applications out there that can help you manage your social profiles, search new content, and even keep track of all kinds of analytics. If you are new to social media tools, however, there are two in particular you should definitely check out:

HootSuite is a social media hub, allowing you to create a dashboard from which you can monitor all your social accounts from one place. Whether you're on a desktop, or connecting to the Internet via a smart phone, it's a great way to keep an eye on your stats, customers, and everything else from one convenient location.

TweetDeck is a similar service with a slightly different layout and feature set. It has better Facebook and LinkedIn integration, and also allows you to add video to your profiles more easily, but doesn't offer quite as much in the way of metrics and reporting.

Which one is right for you and your business? That's tough to say. Since they both do the same kinds of things, but in a slightly different way, why not try them both and see which one is a better fit? Regardless of whether you prefer HootSuite, TweetDeck, or one of their lesser-known competitor's, one thing will be clear: you just ran out of excuses not to make the most of social media marketing.

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Article Tags: internet marketing, social media marketing, social media tools



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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