Beyond Basic SEO Practical LSI For The Small Business Owner
Beyond Basic SEO Practical LSI For The Small Business Owner
Optimizing your website for a search engine that uses LSI technology is actually just a matter of pure common sense. Think of it as natural intelligence. LSI technology compares pages from all over the Internet and compiles ranking on not only the keyword for which it searched, but also the presence of "apparently" relevant keywords found in the same article.
Remember you are dealing with a computer, which really does not know if the other words it finds near a particular “search term” are relevant or not. The computer begins by discarding all of the commonly found words that it has been trained to recognize as insignificant, such as a, and, of, that, the, there, etc. etc. etc. and so on. The computer then determines the relevance of the remaining words by using a mathematical formula (algorithm)that ranks words according to how often they occur within the same or similar content or context.
I.E. The more often that the same words occur in a variety of articles on the same topic, the greater likelihood that those words are also truly relevant to that particular topic.
These supplemental words are then seen--according to the algorithm--as “Expected and Customary” for that particular “search term.” Therefore, their presence in an article which also contains the original “search term” increases the ranking of the article as a whole.
To demonstrate practical LSI optimization for your business website I will use kitchen cabinets as an example.
1. Begin by making up a Master List of keywords that would naturally occur in the conversation if you were talking to a customer in person about purchasing kitchen cabinets or remodeling their kitchen.
kitchen cabinets, kitchen cupboard, kitchen hutch, appliance garage, lazy susan, laminate, cherry, pine, mahogany, pantry, kitchen island, etc. etc. etc.
2. Now expand outward on your theme and add other words to your list that would probably also occur in the conversation.
countertops, cooktop, granite, food storage, refrigerator, appliances, stove, oven, microwave, freezer, lighting, tile flooring, etc. etc. etc.
3. Go to Google or Yahoo and put in your basic keywords and see how many others words come up as having been searched for and how often. This will give you a variety of different ideas for focusing your articles.
4. Nothing succeeds like success, so figure out what the leaders are doing and emulate them. Go to Google, Yahoo and MSN or Dogpile and put in your main keywords. Take the first couple of pages of results and click on View Source in your browser. This will let you see the coding they have used, and analyze what sort of optimization these already successful websites appear to be using.
* Which, if any, meta headers is the site using?
meta keyword="?, ?, ?,"
meta description=" ? "
* What keywords or phrases are they using in their title?
* What keywords or phrases are they using between their heading tags.
h1 ? /h1
h2 ? /h2
h3 ? /h3
* What keywords or phrases are they emphasizing in their overall content?
* Count how often their chosen keywords and phrases appear.
* Are there relevant words there that you missed in compiling your Master list?
The methods I have presented here are easy, quick and basic. However, there are also many different software packages and online tools that will help you analyze your site and those of your competitors. You can use these tools as well, or hire the work done by a professional who knows or has thoroughly researched the specifics of your business.
5. Now that you have completed your research, and compiled a thorough Master List, simply start writing articles, blog entries and other webpage content. Write as if you were educating a customer about the benefits of your product and naturally work in your relevant keywords, key phrases and customary and expected supplemental terms just as you would when speaking in person.
6. Post your first group of at least ten articles and submit your site to the major search engines.
7. Continue to write, post and submit a new or revised article or blog entry every day or two and your site will grow naturally, and increase in LSI perceived value and ranking as it grows.
8. Add full or partial “relevant” RSS feeds to your website to increase the amount of available content, however do not rely on them exclusively.
For more information and down to the basics guidance please see my articles on Practical SEO For The Small Business Owner and What is LSI SEO and How Do I Do It To My Website?
Beyond Basic SEO Practical LSI For The Small Business Owner - To learn more about this author, visit Teresa Bohannon's Website.
Like this article? Share it with your friends
When you are promoting your business online, you want to do the best possible job of strategically placing relevant content on your site. That is the basic foundation behind using Search Engine Optimization(SEO). Basic SEO is fairly easy to do, however, optimizing to appeal to a Search engine that uses or will use Latent Semantic Indexing is a little more complicated--still mainly just common sense and very easy to do, just not quite as simple as basic SEO.
Optimizing your website for a search engine that uses LSI technology is actually just a matter of pure common sense. Think of it as natural intelligence. LSI technology compares pages from all over the Internet and compiles ranking on not only the keyword for which it searched, but also the presence of "apparently" relevant keywords found in the same article.
Remember you are dealing with a computer, which really does not know if the other words it finds near a particular “search term” are relevant or not. The computer begins by discarding all of the commonly found words that it has been trained to recognize as insignificant, such as a, and, of, that, the, there, etc. etc. etc. and so on. The computer then determines the relevance of the remaining words by using a mathematical formula (algorithm)that ranks words according to how often they occur within the same or similar content or context.
I.E. The more often that the same words occur in a variety of articles on the same topic, the greater likelihood that those words are also truly relevant to that particular topic.
These supplemental words are then seen--according to the algorithm--as “Expected and Customary” for that particular “search term.” Therefore, their presence in an article which also contains the original “search term” increases the ranking of the article as a whole.
To demonstrate practical LSI optimization for your business website I will use kitchen cabinets as an example.
1. Begin by making up a Master List of keywords that would naturally occur in the conversation if you were talking to a customer in person about purchasing kitchen cabinets or remodeling their kitchen.
kitchen cabinets, kitchen cupboard, kitchen hutch, appliance garage, lazy susan, laminate, cherry, pine, mahogany, pantry, kitchen island, etc. etc. etc.
2. Now expand outward on your theme and add other words to your list that would probably also occur in the conversation.
countertops, cooktop, granite, food storage, refrigerator, appliances, stove, oven, microwave, freezer, lighting, tile flooring, etc. etc. etc.
3. Go to Google or Yahoo and put in your basic keywords and see how many others words come up as having been searched for and how often. This will give you a variety of different ideas for focusing your articles.
4. Nothing succeeds like success, so figure out what the leaders are doing and emulate them. Go to Google, Yahoo and MSN or Dogpile and put in your main keywords. Take the first couple of pages of results and click on View Source in your browser. This will let you see the coding they have used, and analyze what sort of optimization these already successful websites appear to be using.
* Which, if any, meta headers is the site using?
meta keyword="?, ?, ?,"
meta description=" ? "
* What keywords or phrases are they using in their title?
* What keywords or phrases are they using between their heading tags.
h1 ? /h1
h2 ? /h2
h3 ? /h3
* What keywords or phrases are they emphasizing in their overall content?
* Count how often their chosen keywords and phrases appear.
* Are there relevant words there that you missed in compiling your Master list?
The methods I have presented here are easy, quick and basic. However, there are also many different software packages and online tools that will help you analyze your site and those of your competitors. You can use these tools as well, or hire the work done by a professional who knows or has thoroughly researched the specifics of your business.
5. Now that you have completed your research, and compiled a thorough Master List, simply start writing articles, blog entries and other webpage content. Write as if you were educating a customer about the benefits of your product and naturally work in your relevant keywords, key phrases and customary and expected supplemental terms just as you would when speaking in person.
6. Post your first group of at least ten articles and submit your site to the major search engines.
7. Continue to write, post and submit a new or revised article or blog entry every day or two and your site will grow naturally, and increase in LSI perceived value and ranking as it grows.
8. Add full or partial “relevant” RSS feeds to your website to increase the amount of available content, however do not rely on them exclusively.
For more information and down to the basics guidance please see my articles on Practical SEO For The Small Business Owner and What is LSI SEO and How Do I Do It To My Website?
Beyond Basic SEO Practical LSI For The Small Business Owner - To learn more about this author, visit Teresa Bohannon's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
|||
David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Teresa's articles
 | |
|
|  |
 | |
|
| |
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Breakdown, Breakthrough Easy Product Ideas Emotional Intelligence Strategic Planning Guide Get 'em Good or Get 'em Gone! |
|
 | ||
 |
Top 50 Debt Blogs
Learn To Get Out Of Debt | |
 |
Top 50 HR Blogs 2009
Top 50 HR Blogs 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||