Earning Quick Cash From Ebay Step Two How To Grow Your Ebay Business And Succeed
Earning Quick Cash From Ebay Step Two How To Grow Your Ebay Business And Succeed
What exactly is a customer base? This is a base of “satisfied” people who have purchased from you in the past and it can be a literal gold mine. It is easier and less costly to sell to current customers than it is to go out and get new ones. All of the how to sell on EBay articles will talk about your listing and what to sell, but very few articles or books talk about your existing customer base and how to effectively use this information to increase sales and profitability.
Every sale should be your most important sale. Treat every customer as your most important customer and you will get return business if you ask for it. That is the key. Asking for repeat business is crucial to running a successful EBay business from home, or almost any business sale. Even if you are sending out salesletters, or resumes, you always--always--ask for the sale one last time before closing.
The Video Professor guy on television who sells computer lessons on CD and gives aways samples, does this beautifully with his simple tagline, “Buy my product.” Of course he does it was the sort of grandfatherly reliability that appears very Walter Cronkite, rock solid and eminently trustworthy; but even so it is his simple statement,so simply voiced that sticks with you none the less. He knows the one truth that is as timeless as advertising itself--getting customers to purchase and return is not difficult--just ask them.
Learning how to generate repeat business from your customers, really is easy, and actually just consists of a few basic steps.
Start a wish list. Ask your customer at every sale if there is a particular item in your category that they are looking for. This works especially well in the collectibles, antiques, vintage and designer clothes, books, and other media categories. After a customer receives their item and you know they are happy with the purchase because you provide outstanding customer service, ask them if there are any items they would like for you to look for and also ask them if you can email them with auctions that might be of interest to them. Most will say yes. In addition--always ask them if they want to sign up for your newsletter, and offer a gift or other incentive to be sure they do.
To succeed long-term on Ebay you need a newsletter.
Customers have short memories. If they do not hear from you “at least” every 30 days or so, they will forget you. The trick is to give them the information they want and need without becoming annoying. This is where a newsletter comes in. Let your customers know that newsletter subscribers get promotional discounts that others will not have. Your newsletter does not have to be long. You are not writing the NY Times, just a page, no more than 600 words. Remember it is going out via email and there are people who use dial up services. Feature one topic of general interest to your customers. For example, if you sell collectibles, write a little bit on how to detect fraudulent collectible items on EBay. Then offer a discount to anyone purchasing or winning an auction that month. For example, you can offer free gift wrap during November. Have a code so when they pay online they can contact you about the newsletter special.
Your customer list is your lifeline to success.
Check your wish lists prior to ordering inventory and after receiving a shipment, or before hitting your local yard sales, flea markets, thrift shops and second hand stores. If an item that is wanted has been obtained by you, email the customer and let them know that you are putting this item up for auction. When you list the item, offer a buy it now option with the auction so that your customer can purchase it quickly if they desire. Be sure to ask again if they want their wish list updated. Good communication between you and your customers will result in repeat EBay business, especially if you learn to deliver what the customer want. This is a technique that many PowerSellers use but do not share with others.
Once you have the tools and you know how to work from home on Ebay treat it just like you would when you have a brick and mortar business in your own home town.
Show up to work everyday.
Treat all of your customers honestly and with respect because it is the right thing to do and because your personal integrity and reputation in on the line.
Look for inexpensive ways to expand your business and the items you offer for sale. In your local hometown store they call them “loss leaders” i.e. those inexpensive sale items that get people in the door, and those expensive “value added” accessory items that go along with the sale, and of course, those ever popular little inexpensively priced “everyone wants or needs them” items that are temptingly lined up as you wait in line at the checkout counter.
Once you build your customer base and be sure to unobtrusively stay in contact with them.
Doing these things will ensure that your business grows and you thrive.
**************
Also see my articles on:
10 Steps To Selling on Ebay
Low And No Budget Home Based Businesses Any Woman "Or Man" Can Start
Step By Step How To Start Your Own Home Business
**************
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to be generous, frank and independent.
– W. Somerset Maugham (1874 ? 1965) Of Human Bondage, 1915
Earning Quick Cash From Ebay Step Two How To Grow Your Ebay Business And Succeed - To learn more about this author, visit Teresa Bohannon's Website.
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In order to have a successful business, on Ebay or otherwise, one must have customers. Without buyers a business will quickly fail. Ebay can work for you as a source of quick cash, or if you work it right, it can work for you as a long-term sustainable source of income. The difference between the two is learning how to build a customer base. It is not as difficult as you would think and the extra effort will pay off big time.
What exactly is a customer base? This is a base of “satisfied” people who have purchased from you in the past and it can be a literal gold mine. It is easier and less costly to sell to current customers than it is to go out and get new ones. All of the how to sell on EBay articles will talk about your listing and what to sell, but very few articles or books talk about your existing customer base and how to effectively use this information to increase sales and profitability.
Every sale should be your most important sale. Treat every customer as your most important customer and you will get return business if you ask for it. That is the key. Asking for repeat business is crucial to running a successful EBay business from home, or almost any business sale. Even if you are sending out salesletters, or resumes, you always--always--ask for the sale one last time before closing.
The Video Professor guy on television who sells computer lessons on CD and gives aways samples, does this beautifully with his simple tagline, “Buy my product.” Of course he does it was the sort of grandfatherly reliability that appears very Walter Cronkite, rock solid and eminently trustworthy; but even so it is his simple statement,so simply voiced that sticks with you none the less. He knows the one truth that is as timeless as advertising itself--getting customers to purchase and return is not difficult--just ask them.
Learning how to generate repeat business from your customers, really is easy, and actually just consists of a few basic steps.
Start a wish list. Ask your customer at every sale if there is a particular item in your category that they are looking for. This works especially well in the collectibles, antiques, vintage and designer clothes, books, and other media categories. After a customer receives their item and you know they are happy with the purchase because you provide outstanding customer service, ask them if there are any items they would like for you to look for and also ask them if you can email them with auctions that might be of interest to them. Most will say yes. In addition--always ask them if they want to sign up for your newsletter, and offer a gift or other incentive to be sure they do.
To succeed long-term on Ebay you need a newsletter.
Customers have short memories. If they do not hear from you “at least” every 30 days or so, they will forget you. The trick is to give them the information they want and need without becoming annoying. This is where a newsletter comes in. Let your customers know that newsletter subscribers get promotional discounts that others will not have. Your newsletter does not have to be long. You are not writing the NY Times, just a page, no more than 600 words. Remember it is going out via email and there are people who use dial up services. Feature one topic of general interest to your customers. For example, if you sell collectibles, write a little bit on how to detect fraudulent collectible items on EBay. Then offer a discount to anyone purchasing or winning an auction that month. For example, you can offer free gift wrap during November. Have a code so when they pay online they can contact you about the newsletter special.
Your customer list is your lifeline to success.
Check your wish lists prior to ordering inventory and after receiving a shipment, or before hitting your local yard sales, flea markets, thrift shops and second hand stores. If an item that is wanted has been obtained by you, email the customer and let them know that you are putting this item up for auction. When you list the item, offer a buy it now option with the auction so that your customer can purchase it quickly if they desire. Be sure to ask again if they want their wish list updated. Good communication between you and your customers will result in repeat EBay business, especially if you learn to deliver what the customer want. This is a technique that many PowerSellers use but do not share with others.
Once you have the tools and you know how to work from home on Ebay treat it just like you would when you have a brick and mortar business in your own home town.
Show up to work everyday.
Treat all of your customers honestly and with respect because it is the right thing to do and because your personal integrity and reputation in on the line.
Look for inexpensive ways to expand your business and the items you offer for sale. In your local hometown store they call them “loss leaders” i.e. those inexpensive sale items that get people in the door, and those expensive “value added” accessory items that go along with the sale, and of course, those ever popular little inexpensively priced “everyone wants or needs them” items that are temptingly lined up as you wait in line at the checkout counter.
Once you build your customer base and be sure to unobtrusively stay in contact with them.
Doing these things will ensure that your business grows and you thrive.
**************
Also see my articles on:
10 Steps To Selling on Ebay
Low And No Budget Home Based Businesses Any Woman "Or Man" Can Start
Step By Step How To Start Your Own Home Business
**************
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to be generous, frank and independent.
– W. Somerset Maugham (1874 ? 1965) Of Human Bondage, 1915
Earning Quick Cash From Ebay Step Two How To Grow Your Ebay Business And Succeed - To learn more about this author, visit Teresa Bohannon's Website.
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