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Free Website Promotion for the Beginning Entrepreneur

Written by: Teresa Bohannon

Article Overview: The Internet provides the level playing field of which the small business owner dreams, and that goes for offline as well as online businesses. Free advertising opportunities abound in the virtual world, you just need to know where to find them.

Free Website Promotion for the Beginning Entrepreneur

In these tough economic times starting an online business is a great low-cost solution for many
people with a dream and a tight budget. A traditional brick and mortar business is expensive to
start and to operate because of the high overhead costs--in contrast an online business has
comparatively little overhead and maintenance costs.

It has been said that the business that does not advertise is dead, and that is very true both online and off. However, in the real world there are very few cost free or even low cost options for advertising...and yet countless such opportunities exist in the virtual world. And that is the real reason that an online business--or even the online arm of a brick and mortar business--can
actually thrive and compete in the virtual world.

The Internet always has been and--at least for the foreseeable future--always will be content driven. Videos, gadgets, games, software and fancy flash graphics are all fun and we all love them; but no one would ever see and enjoy any of them if someone had not first written a compelling
description of their merits as cannon fodder for the search engines. Search engines deal in
descriptive text, emails deal in descriptive text, links to the webpages deal in descriptive text...and descriptive text, and therefore descriptive text is the basic fuel that drives any successful website.

Ignore that rule of thumb at your peril!

Article marketing is the best way to promote your business online...and the best part of all it is
free. After all, what better way to reach your target market than to produce unique articles and free Ebooks that directly affect them and their interests. For example, if you have a product that
relieves arthritis pain, or otherwise makes it easier for someone to live and cope with arthritis, the best possible way to target your chosen market and reach your target audience is to write articles that quickly and easily inform and educate them on methods to make their life easier... including the benefits of your own product, of course.

You are probably saying, "Wow, free advertising, that sounds, great!" and it is, but as with all
good things there is a catch. The more articles you have the better your site will rank and the
more traffic you will receive from people interested in your product; but not just any old article will do. In order for your site to increase in ranking and draw traffic, you must do one of two things.

1. Pay for traffic via Pay Per Click or perhaps Pay Per Action links from the various search
engines....

2. Build your site with content that is uniquely your own and submit it to the search engines.

I promise, you can put up unedited Private Label Articles(PLR) from now til the cows come home
and it will actually hurt your ranking more than help it.

I know it sounds like a lot of work, but it really is not very difficult, and if you find it terribly so, then hire a freelance writer or someone who is good at writing to do it for you...just make sure they know enough about your product and your topic to do a good job.

Here are some tips on how to do it.

1. Write as if you are talking to your readers

Be friendly and conversational. Make it easy for people to read and understand. Write your articles as if you were just sitting across the table sharing a glass of iced tea. This makes it easier for your reader to relate to your topic and absorb the ideas you are presenting.

2. Use simple words

Personally, I love words—the bigger and fancier the better—which is why I am not a best-selling novelist! Whether you are trying to write books or articles, there really is no sense in using words that sound like you swallowed a dictionary. Your readers will not be intrigued or amused and they probably won't hang around long enough to read past the first paragraph.

Using simple words allows you to create a friendly connection with your readers. That way they can concentrate on what you are saying—not how you are saying it.

3. Write short articles

With online content, the shorter the better. Most people who use the Internet have short attention spans. They generally do not have the time or patience to weed through a lot of extraneous verbiage. (See what I mean about big words?) So, to win friends and influence people online--make it simple, short, and sweet.

And that my friends is how you get free advertising on the Internet.... And that's a deal that's
scarcer than hen's teeth in the real world.

****
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915

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Article Tags: arthritis pain, article marketing, brick and mortar, brick and mortar business, cannon fodder, descriptive text, economic times, flash graphics, free ebooks, low cost solution, overhead costs, rule of thumb, search engines search, starting an online business, target audience, target market, text emails, tight budget, traditional brick, virtual world



Related Forum Posts
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.
Website SEO Marketing Consultant from India - Hi all, I am search engine marketing consultant, and has worked on seo marketing of several online websites. In case you need any help or facing any issue related to SEO/SEM, you can post your query. I have 4 yeards of experience in following :- a ) Search Engine Optimization/Marketing b) PPC Promotion c) Website Development too;)
How To Use Free Promotions For Your Internet Business? - In my opinion, the most challenging task about running a successful Internet business is how to effectively market your website with low cost strategies or using free promotions. Here are some guidelines on how to acquire free Internet business promotions for your website to drive more traffic and increase your revenue: 1. If you have started to promote your Internet business, keep it constant. If you promote your site with persistence, it will catch your audience’s attention. 2. Be patient. Try each method in promotion until you acquire the best, free promotion there is. You have to accept trial and error for your Internet business to reach the top. Free And Effective Promotions To Try There are many ways for your Internet business to be seen. Here are some free Internet business promotions you could try until you find the most effective. * Free promotions such as search engines and directories would give your web site the deserved traffic you always wanted. Make a point to check your Internet business ranking to know whether or not this type of free promotion is right for you. * Make a deal with other Internet business blogs on trading links which could help both web sites. * Think about what you’ve read so far. Does it reinforce what you already know about Internet business Promotion? Or was there something completely new? What about the remaining paragraphs? Make sure to use words that could easily interest the audience. * Find free classified ads that could boost the promotion of your Internet business. These ads could be seen by other people who you are not targeting for, but may as well be interested in your services. * Free and low - cost internet banners are spread all through out the World Wide Web. Banners that pop up at the top of a page or in a separate window would automatically catch your target audience’s attention. If your Internet business and its free promotion did not work even after accomplishing these methods, analyse your website. Track down all visitors, advertisements, and transactions. Then locate errors in your Internet business blog. Upload new files to your Internet business blog continuously for audience to return for new products and services. Monitor your own Internet business to see if it’s up in the market or down. Then be ready to try the methods again and surely it will work. It has always been said that the best things in life are free. Yes they are. And as soon as your free Internet business promotion proves to the audience its worth, then you’ll believe it’s true. Tyrone Shum Free Promoter
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
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