Free Website Promotion for the Beginning Entrepreneur
Free Website Promotion for the Beginning Entrepreneur
people with a dream and a tight budget. A traditional brick and mortar business is expensive to
start and to operate because of the high overhead costs--in contrast an online business has
comparatively little overhead and maintenance costs.
It has been said that the business that does not advertise is dead, and that is very true both online and off. However, in the real world there are very few cost free or even low cost options for advertising...and yet countless such opportunities exist in the virtual world. And that is the real reason that an online business--or even the online arm of a brick and mortar business--can
actually thrive and compete in the virtual world.
The Internet always has been and--at least for the foreseeable future--always will be content driven. Videos, gadgets, games, software and fancy flash graphics are all fun and we all love them; but no one would ever see and enjoy any of them if someone had not first written a compelling
description of their merits as cannon fodder for the search engines. Search engines deal in
descriptive text, emails deal in descriptive text, links to the webpages deal in descriptive text...and descriptive text, and therefore descriptive text is the basic fuel that drives any successful website.
Ignore that rule of thumb at your peril!
Article marketing is the best way to promote your business online...and the best part of all it is
free. After all, what better way to reach your target market than to produce unique articles and free Ebooks that directly affect them and their interests. For example, if you have a product that
relieves arthritis pain, or otherwise makes it easier for someone to live and cope with arthritis, the best possible way to target your chosen market and reach your target audience is to write articles that quickly and easily inform and educate them on methods to make their life easier... including the benefits of your own product, of course.
You are probably saying, "Wow, free advertising, that sounds, great!" and it is, but as with all
good things there is a catch. The more articles you have the better your site will rank and the
more traffic you will receive from people interested in your product; but not just any old article will do. In order for your site to increase in ranking and draw traffic, you must do one of two things.
1. Pay for traffic via Pay Per Click or perhaps Pay Per Action links from the various search
engines....
2. Build your site with content that is uniquely your own and submit it to the search engines.
I promise, you can put up unedited Private Label Articles(PLR) from now til the cows come home
and it will actually hurt your ranking more than help it.
I know it sounds like a lot of work, but it really is not very difficult, and if you find it terribly so, then hire a freelance writer or someone who is good at writing to do it for you...just make sure they know enough about your product and your topic to do a good job.
Here are some tips on how to do it.
1. Write as if you are talking to your readers
Be friendly and conversational. Make it easy for people to read and understand. Write your articles as if you were just sitting across the table sharing a glass of iced tea. This makes it easier for your reader to relate to your topic and absorb the ideas you are presenting.
2. Use simple words
Personally, I love words—the bigger and fancier the better—which is why I am not a best-selling novelist! Whether you are trying to write books or articles, there really is no sense in using words that sound like you swallowed a dictionary. Your readers will not be intrigued or amused and they probably won't hang around long enough to read past the first paragraph.
Using simple words allows you to create a friendly connection with your readers. That way they can concentrate on what you are saying—not how you are saying it.
3. Write short articles
With online content, the shorter the better. Most people who use the Internet have short attention spans. They generally do not have the time or patience to weed through a lot of extraneous verbiage. (See what I mean about big words?) So, to win friends and influence people online--make it simple, short, and sweet.
And that my friends is how you get free advertising on the Internet.... And that's a deal that's
scarcer than hen's teeth in the real world.
****
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
Free Website Promotion for the Beginning Entrepreneur - To learn more about this author, visit Teresa Bohannon's Website.
Like this article? Share it with your friends
In these tough economic times starting an online business is a great low-cost solution for many
people with a dream and a tight budget. A traditional brick and mortar business is expensive to
start and to operate because of the high overhead costs--in contrast an online business has
comparatively little overhead and maintenance costs.
It has been said that the business that does not advertise is dead, and that is very true both online and off. However, in the real world there are very few cost free or even low cost options for advertising...and yet countless such opportunities exist in the virtual world. And that is the real reason that an online business--or even the online arm of a brick and mortar business--can
actually thrive and compete in the virtual world.
The Internet always has been and--at least for the foreseeable future--always will be content driven. Videos, gadgets, games, software and fancy flash graphics are all fun and we all love them; but no one would ever see and enjoy any of them if someone had not first written a compelling
description of their merits as cannon fodder for the search engines. Search engines deal in
descriptive text, emails deal in descriptive text, links to the webpages deal in descriptive text...and descriptive text, and therefore descriptive text is the basic fuel that drives any successful website.
Ignore that rule of thumb at your peril!
Article marketing is the best way to promote your business online...and the best part of all it is
free. After all, what better way to reach your target market than to produce unique articles and free Ebooks that directly affect them and their interests. For example, if you have a product that
relieves arthritis pain, or otherwise makes it easier for someone to live and cope with arthritis, the best possible way to target your chosen market and reach your target audience is to write articles that quickly and easily inform and educate them on methods to make their life easier... including the benefits of your own product, of course.
You are probably saying, "Wow, free advertising, that sounds, great!" and it is, but as with all
good things there is a catch. The more articles you have the better your site will rank and the
more traffic you will receive from people interested in your product; but not just any old article will do. In order for your site to increase in ranking and draw traffic, you must do one of two things.
1. Pay for traffic via Pay Per Click or perhaps Pay Per Action links from the various search
engines....
2. Build your site with content that is uniquely your own and submit it to the search engines.
I promise, you can put up unedited Private Label Articles(PLR) from now til the cows come home
and it will actually hurt your ranking more than help it.
I know it sounds like a lot of work, but it really is not very difficult, and if you find it terribly so, then hire a freelance writer or someone who is good at writing to do it for you...just make sure they know enough about your product and your topic to do a good job.
Here are some tips on how to do it.
1. Write as if you are talking to your readers
Be friendly and conversational. Make it easy for people to read and understand. Write your articles as if you were just sitting across the table sharing a glass of iced tea. This makes it easier for your reader to relate to your topic and absorb the ideas you are presenting.
2. Use simple words
Personally, I love words—the bigger and fancier the better—which is why I am not a best-selling novelist! Whether you are trying to write books or articles, there really is no sense in using words that sound like you swallowed a dictionary. Your readers will not be intrigued or amused and they probably won't hang around long enough to read past the first paragraph.
Using simple words allows you to create a friendly connection with your readers. That way they can concentrate on what you are saying—not how you are saying it.
3. Write short articles
With online content, the shorter the better. Most people who use the Internet have short attention spans. They generally do not have the time or patience to weed through a lot of extraneous verbiage. (See what I mean about big words?) So, to win friends and influence people online--make it simple, short, and sweet.
And that my friends is how you get free advertising on the Internet.... And that's a deal that's
scarcer than hen's teeth in the real world.
****
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
Free Website Promotion for the Beginning Entrepreneur - To learn more about this author, visit Teresa Bohannon's Website.
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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