It has been said that residual income is the American dream--let's face it though, the American's do not have a patent on that particular dream.
Just a developing residual income is the basis for most Internet fortunes, maintaining a successful
business website is all about keeping your visitors coming back. New attractions show up every day on the Internet making competition for visitors darned tough. Good promotion techniques will get almost any website their proverbial 15 minutes of fame, but unless you offer your guests something worthwhile to return to, chances are they will not bother.
To attract and then maintain their attention, you will need content on your website that not only interests your chosen audience, but also changes regularly.
Articles
Interesting, topically relevant, proprietary and/or unique articles give your visitor something to read that they cannot get anywhere else. No one knows your business better than you, so write them yourself or hire an expert, but do not waste time and effort posting duplicate or generic articles that can be found a dozen other places online.
You can take generic, topically relevant Private Label Rights(PLR) articles and completely rewrite them.
If you product is not unique, you can post information about your products directly from the package, or makers website. However, if you are going to do this, add other topically relevant unique content that is exclusive to your website.
Blog
Believe It or not, people are interested in what you have to say! A blog will not only allow you to keep your visitors updated on your business, but it also gives you a great opportunity to add those much needed keywords to your website. In addition, it allows you to put a human face and personality to your business, almost the same as if you were facing a customer across the counter or your desk in a brick and mortar location. People like doing business with people they like.
Contests
Everyone wants to win stuff! Offering contests that are updated or otherwise change frequently gives your visitors a reason to visit regularly. When they enter the contest have them subscribe to your newsletter at the same time, so you can notify them whenever your contest is updated or changed, or if they win, or have a second chance to win. Every time you change or update your contest also make sure that you have something new or updated to offer them in the way or product enhancements, or special offers.
The key to successfully using contests to promote your website is to change the contest frequently,
whether it be weekly, monthly, or semi-annually. The more often you change your contest the more often people will revisit your website and the more often you will have the opportunity to present your product or service to them.
Discounts and Coupons and Bonuses
You can also offer discounts, coupons and bonuses for your previous customers and or visitors to entice them to return to your website.
Bonuses
Bonuses can be offered, via your mailing list anytime after purchase, as a special thank you for being a customer, or even just for being a list member.
Coupons
You can use coupons a number of ways.
* A buy one, get one free special offer.
* Free or discounted shipping
You may want to provide a printable coupon on your website and accept it at your brick and mortar
location.
Discounts
If you have a shopping cart discounts are easy to administer, provided you have a shopping cart that has them built in. Typically discounts are given by code. A code word such as “Eureka” allows customers with the code word to receive a pre-programmed discount.
Forums*
Forums provide something that everyone craves, a place to post their views, and read the views of others. If a forum is provided on your site, the visitor will have a reason to visit your website frequently, whether it be to ask a question when help is needed or to keep up on a conversation.
Freebies
Branded Ebooks and Software that contains a clickable link to your webiste are one of the best
investments you can make. Once the product is developed it costs you nothing additional, other than a bit of bandwidth, to give the same Freebie away 10,000 time or more. Plus if it is something like software, or a game or puzzle or an Ebook that people will reuse or refer to regularly your name and quick access to your website is there every time they use your gift. If you make it viral by giving them permission to give it away as well, then the people they give it too will also have your free advertising and free clickable link in hand as well.
Newsletter
Trying to operate a website without releasing a regular newsletter is like opening a sand store in the middle of the desert! Your newsletter is the key to keeping your visitors coming back time and time again.
You will want to include part of a unique article or tip in your newsletter, and then a link to the rest. This will force your viewers to visit your site to get the remainder of the story.
* See my article on Your Community Service Website Your Golden Key To Success for similar suggestions.
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It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
How To Build Residual and Recurring Traffic To Your Website - To learn more about this author, visit Teresa Bohannon's Website.
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Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. - Visit Jeff Foster's Website |
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Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne Crampton
Dianne Crampton is an Executive Leadership Coach and Team Building Consultant and creator of the TIGERS team development model. For the past twenty years she has helped leaders and teams achieve goals with high levels of collaboration and teamwork.
Crampton is a published author. Her contribution to Working Together: Diversity As Opportunity was endorsed by Stephen Covey. She has written for trade magazines. Merrill Lynch nominated her business for Inc. Magazine’s regional small business and entrepreneurial awards. Her work with Native Americans was recognized at a United Nations sponsored conference in 1994.
The TIGERS model passed two rigorous validation studies in 1992 and 1994. The TIGERS Survey is able to measure and track team development over time.
Dianne is also the creator and distributor of the TIGERS Team Wheel game. This game helps groups identify behaviors that build collaborative groups and behaviors that cause conflict, morale problems, production failures, and misunderstandings.
For more information, or to subscribe to TigerTracks, a free monthly leadership and team newsletter go to http://www.corevalues.com - Visit Dianne Crampton's Website |
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Teresa Bohannon
(Visit Teresa's Website)
Teresa Thomas Bohannon is a web designer,
hosting & domain provider & internet
marketing consultant. Teresa founded Spun
Silk Web Design in December of 1995 as one
of the first free standing female owned
web design firms in the country. Teresa
is also the founder the LadyWeb Family of
Informational & Educational Websites,
created to help women and men who dreamed
of starting their own businesses find
their way inexpensively through the
available maze of website options, domain
and hosting providers, and software
solutions. Teresa's latest ventures are
the MyLadyWeb Self-Installing AdSense &
Affiliate Websites, a simplified turnkey
option for beginning AdSense
entrepreneurs, & LadyWeb's Things To Sell
Resale Shop & MyLadyWebsGiftGiveaway
a free marketing cooperative.
Teresa is a published author of short
stories and holds an MA in history. In
addition, she is the Human Resource
Administrator for a non-profit agency.
Teresa's personal cause is revitalizing
literacy by reading "with" children.
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