How To Build Residual and Recurring Traffic To Your Website
How To Build Residual and Recurring Traffic To Your Website
Just a developing residual income is the basis for most Internet fortunes, maintaining a successful
business website is all about keeping your visitors coming back. New attractions show up every day on the Internet making competition for visitors darned tough. Good promotion techniques will get almost any website their proverbial 15 minutes of fame, but unless you offer your guests something worthwhile to return to, chances are they will not bother.
To attract and then maintain their attention, you will need content on your website that not only interests your chosen audience, but also changes regularly.
Articles
Interesting, topically relevant, proprietary and/or unique articles give your visitor something to read that they cannot get anywhere else. No one knows your business better than you, so write them yourself or hire an expert, but do not waste time and effort posting duplicate or generic articles that can be found a dozen other places online.
You can take generic, topically relevant Private Label Rights(PLR) articles and completely rewrite them.
If you product is not unique, you can post information about your products directly from the package, or makers website. However, if you are going to do this, add other topically relevant unique content that is exclusive to your website.
Blog
Believe It or not, people are interested in what you have to say! A blog will not only allow you to keep your visitors updated on your business, but it also gives you a great opportunity to add those much needed keywords to your website. In addition, it allows you to put a human face and personality to your business, almost the same as if you were facing a customer across the counter or your desk in a brick and mortar location. People like doing business with people they like.
Contests
Everyone wants to win stuff! Offering contests that are updated or otherwise change frequently gives your visitors a reason to visit regularly. When they enter the contest have them subscribe to your newsletter at the same time, so you can notify them whenever your contest is updated or changed, or if they win, or have a second chance to win. Every time you change or update your contest also make sure that you have something new or updated to offer them in the way or product enhancements, or special offers.
The key to successfully using contests to promote your website is to change the contest frequently,
whether it be weekly, monthly, or semi-annually. The more often you change your contest the more often people will revisit your website and the more often you will have the opportunity to present your product or service to them.
Discounts and Coupons and Bonuses
You can also offer discounts, coupons and bonuses for your previous customers and or visitors to entice them to return to your website.
Bonuses
Bonuses can be offered, via your mailing list anytime after purchase, as a special thank you for being a customer, or even just for being a list member.
Coupons
You can use coupons a number of ways.
* A buy one, get one free special offer.
* Free or discounted shipping
You may want to provide a printable coupon on your website and accept it at your brick and mortar
location.
Discounts
If you have a shopping cart discounts are easy to administer, provided you have a shopping cart that has them built in. Typically discounts are given by code. A code word such as “Eureka” allows customers with the code word to receive a pre-programmed discount.
Forums*
Forums provide something that everyone craves, a place to post their views, and read the views of others. If a forum is provided on your site, the visitor will have a reason to visit your website frequently, whether it be to ask a question when help is needed or to keep up on a conversation.
Freebies
Branded Ebooks and Software that contains a clickable link to your webiste are one of the best
investments you can make. Once the product is developed it costs you nothing additional, other than a bit of bandwidth, to give the same Freebie away 10,000 time or more. Plus if it is something like software, or a game or puzzle or an Ebook that people will reuse or refer to regularly your name and quick access to your website is there every time they use your gift. If you make it viral by giving them permission to give it away as well, then the people they give it too will also have your free advertising and free clickable link in hand as well.
Newsletter
Trying to operate a website without releasing a regular newsletter is like opening a sand store in the middle of the desert! Your newsletter is the key to keeping your visitors coming back time and time again.
You will want to include part of a unique article or tip in your newsletter, and then a link to the rest. This will force your viewers to visit your site to get the remainder of the story.
* See my article on Your Community Service Website Your Golden Key To Success for similar suggestions.
****
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
How To Build Residual and Recurring Traffic To Your Website - To learn more about this author, visit Teresa Bohannon's Website.
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It has been said that residual income is the American dream--let's face it though, the American's do not have a patent on that particular dream.
Just a developing residual income is the basis for most Internet fortunes, maintaining a successful
business website is all about keeping your visitors coming back. New attractions show up every day on the Internet making competition for visitors darned tough. Good promotion techniques will get almost any website their proverbial 15 minutes of fame, but unless you offer your guests something worthwhile to return to, chances are they will not bother.
To attract and then maintain their attention, you will need content on your website that not only interests your chosen audience, but also changes regularly.
Articles
Interesting, topically relevant, proprietary and/or unique articles give your visitor something to read that they cannot get anywhere else. No one knows your business better than you, so write them yourself or hire an expert, but do not waste time and effort posting duplicate or generic articles that can be found a dozen other places online.
You can take generic, topically relevant Private Label Rights(PLR) articles and completely rewrite them.
If you product is not unique, you can post information about your products directly from the package, or makers website. However, if you are going to do this, add other topically relevant unique content that is exclusive to your website.
Blog
Believe It or not, people are interested in what you have to say! A blog will not only allow you to keep your visitors updated on your business, but it also gives you a great opportunity to add those much needed keywords to your website. In addition, it allows you to put a human face and personality to your business, almost the same as if you were facing a customer across the counter or your desk in a brick and mortar location. People like doing business with people they like.
Contests
Everyone wants to win stuff! Offering contests that are updated or otherwise change frequently gives your visitors a reason to visit regularly. When they enter the contest have them subscribe to your newsletter at the same time, so you can notify them whenever your contest is updated or changed, or if they win, or have a second chance to win. Every time you change or update your contest also make sure that you have something new or updated to offer them in the way or product enhancements, or special offers.
The key to successfully using contests to promote your website is to change the contest frequently,
whether it be weekly, monthly, or semi-annually. The more often you change your contest the more often people will revisit your website and the more often you will have the opportunity to present your product or service to them.
Discounts and Coupons and Bonuses
You can also offer discounts, coupons and bonuses for your previous customers and or visitors to entice them to return to your website.
Bonuses
Bonuses can be offered, via your mailing list anytime after purchase, as a special thank you for being a customer, or even just for being a list member.
Coupons
You can use coupons a number of ways.
* A buy one, get one free special offer.
* Free or discounted shipping
You may want to provide a printable coupon on your website and accept it at your brick and mortar
location.
Discounts
If you have a shopping cart discounts are easy to administer, provided you have a shopping cart that has them built in. Typically discounts are given by code. A code word such as “Eureka” allows customers with the code word to receive a pre-programmed discount.
Forums*
Forums provide something that everyone craves, a place to post their views, and read the views of others. If a forum is provided on your site, the visitor will have a reason to visit your website frequently, whether it be to ask a question when help is needed or to keep up on a conversation.
Freebies
Branded Ebooks and Software that contains a clickable link to your webiste are one of the best
investments you can make. Once the product is developed it costs you nothing additional, other than a bit of bandwidth, to give the same Freebie away 10,000 time or more. Plus if it is something like software, or a game or puzzle or an Ebook that people will reuse or refer to regularly your name and quick access to your website is there every time they use your gift. If you make it viral by giving them permission to give it away as well, then the people they give it too will also have your free advertising and free clickable link in hand as well.
Newsletter
Trying to operate a website without releasing a regular newsletter is like opening a sand store in the middle of the desert! Your newsletter is the key to keeping your visitors coming back time and time again.
You will want to include part of a unique article or tip in your newsletter, and then a link to the rest. This will force your viewers to visit your site to get the remainder of the story.
* See my article on Your Community Service Website Your Golden Key To Success for similar suggestions.
****
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
How To Build Residual and Recurring Traffic To Your Website - To learn more about this author, visit Teresa Bohannon's Website.
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