Tweet

How To Easily Put Your Local Website on the Front Page of Google

Guest post by: Teresa Bohannon

Article Overview: Landing on Google's front page is the Holy Grail of webdesign and internet marketing. Did you know that you could do it yourself and land tons of free uniquely targeted traffic with only a few minutes work? Well you can and Google's brand new algorithm's has actually made it easy for you to do so, and I'm going to you step by step how to do it.

How To Easily Put Your Local Website on the Front Page of Google

If you are putting up AdSense or Affiliate pages or trying to built a website to sell your product or service, Google's new algorithm changes are a huge triumph for the little guy who is smart enough to do some simple and basic content customization.

How? Google's changes are an improvement for searchers and provide a huge advantage for the internet marketer who is poised to take advantage of local traffic. Think of it this way, the web has made it easy and affordable for anyone to compete for business world wide, but that also means that everyone world wide is also able to compete for your local business as well. Now you have suddenly been given a huge advantage that you are uniquely poised to take advantage of if you act quickly.

Google Algorithm Change #1

Google has increased the snippet length, which could mean less visitors for you...but only if you have not optimized your website to take advantage of long tail keywords to begin with. To do this, it is imperative that you build your website with pages based on a different "long tail" or complex keyword foundation. For example, not just “Spain” but “Madrid Spain” “Barcelona, Spain” “Spanish Cathedrals” “Spanish Lace Mantillas” .Do this and Google's new extended snipplets will actually be more likely to find your pages in response to complex search queries and naturally rank them higher, than those that are optimized for a single keyword. Google's new longer snippet also means that searchers will actually receive more information in their initial search results, which should naturally create a huge boost for your websites that are "topically relevant" to their search.

Google's new change also makes it a snap for for searchers to quickly separate the wheat from the chaff and zero in on those "topically relevant" pages built from unique content instead of those that are just built from worn-out, old unedited PLR articles. Since Google's new longer snippet contains much more information, Google's new extended snipplets are actually far more likely to target your "topically relevant" pages built with unique and interesting content pages rather than those that are optimized for a single keyword.

Yes, I keep highlighting the term "topically relevant" for a reason. It is more important than ever that your websites contain lots of unique and different keywords and content on your chosen topic. A website needs to be filled with targeted "topically relevant" content. For example my, Complimentary and Premium MyLadyWeb sites are designed to reside on either a single domain name, or in a folder on a topically relevant domain name, and have that website be filled with nothing but "topically relevant" unique keywords and content on a single topic. For example you can have MyTravelWebSiteOnSpain.Com or you can have MyTravelWebSite.Com/Spain and MyTravelWebSite.Com/Scotland and MyTravelWebSite.Com/Italy etc. etc. etc. and all will be equally relevant in the eyes of Google's new algorithm because each topic will be seen as a separate self-contained website with "topically relevant" content and keywords.

Another important point to realize is that the longer snippets will take more space, so that the competition for the front slots is going to increase, which means that unique content will become even more vital for building natural traffic.

Also, Google ignores the meta description tag for the snippets, which means that your “topically” and “page relevant” unique, long tail keywords absolutely must be built into each individual page title.

Google Algorithm Change #2

Google is now showing more related searches at the bottom of the results which actually increases your opportunity to show up on the front page. Far more so than pages built and SEO optimized on a single keyword. When someone searches for a keyword, Google will display related searches at the bottom--and sometimes top--of the search results.

For example, if you search for the keyword "Traveling to Spain", Google will suggest "traveling to madrid spain" and "traveling to barcelona spain," "Touring Spain" and "Map of Spain" as related terms that could help searcher find what exactly what they are looking for--which is usually something unique and different either in the form or information, or a gift or personal purchase.

Simply stated, that means that the more SEO optimized, pages filled with “topically relevant” unique content that you have on your website the more individual chances you have to land on Google's first page.

Google Algorithm Change #3

Google's third new change is actually the most important one and one that could also be the greatest boost for any sites that you have up that are optimized with unique content and "topically relevant" keywords. That's because Google now shows local results based on IP addresses which means that anyone searching for a particular search term is going to see local results

Search Google for the keyword "Italy" and you'll see local results in the middle of the search results--local results that are delivered based on the IP address of the searcher. This means that everyone who searches will get different results than someone searching from a different city or town or state or country.

It's now almost a walk in the park to naturally rank for competitive keywords for most local searches. While it's very difficult to get a high ranking for a very competitive keyword such as "travel agent" in the regular results, it's much easier to be listed for that keyword in the local results if you're living in a small town or area, or targeting traffic in a small town or area.

The steps to reaping this bountiful harvest of traffic for your is short and easy.

1.Submit your local business website to Google Maps. This way you will pop up in "topically relevant" searches made by people in your local area.

2. Using your favorite FTP program, download any existing webpages you have to a folder on your local computer, and then use a Search and Replace utility to include the name of your city and state in the title tag of your homepage.

Search “” (Do not include the quotation marks.)

Replace with the following “City,State,Zip” (Do not include the quotation marks.)

Then save the changed pages and then use your favorite FTP program to reload them into the correct folder on your online website.

That's it. Thanks to Google's new changes, anyone can easily give their website a fighting chance to land on the front page of Google for any "topically relevant" local searches.

Related Articles
  How can a Local Business get on the First Page of Google?
  Local SEO First Page of Google local Marketing for Local Business
  SEO - How Important is Your Google Page Rank?
  How to Use Videos in local business to get on the first page of Google
  Business Internet Marketing S.E.O. Help for Local Business

Article Tags: adsense, algorithm, barcelona spain, business world, content customization, google, initial search results, internet marketer, madrid spain, search google, search queries, searchers, snap, spain barcelona, spanish cathedrals, spanish lace, traffic, triumph, wheat from the chaff



Related Forum Posts
Re: How can I promote my site? - I recently added my details to Google Places. Is that the same as a Google Local Business Listing?
Don't give up 40%! - Congrats on this milestone Evan... I agree with outsourcing any function that makes the business owner a Front-line worker as this is not best use of your time. I also agree with Louis that 40% is too much to give up. 40% may work if you have surpassed your income goals from the website and after you pay the 40% you are still within your monthly income goals. Would an RFP/RFI (Request For Proposal/Information) to companies like this Website Sales Team be a call you need to make?
Page Rank Changes - Hi Kevin - there is a lot of speculation as to why so many websites lost Page Rank. A few new sites that I've been following also got Page Rank for the first time. Every time Google does a Page Rank update there are websites that get caught in the crossfire and have to work to get their rankings back up!
SEO Marketing tips for Promoting your Business on Bing - Bing is gaining popularity and within a short period of time this search engine has surpassed Yahoo and almost giving tough competition to Google. There are more users logging into Bing every single day. Some of the cool things about Bing is that it is QUICK and has a better USER INTERFACE. However, there is a significant different in the way Google and Bing rank websites. If you are planning to optimize your website for Bing then you need to consider these following tips. 1. Domain Age – Bing gives preference to your domain’s age. Google on the other also gives preference to domains which are old. 2.On-Page Optimization/Off-Page Optimization – Google gives more preference to Off-Page optimization rather than on-page optimization. Bing on the other hand gives more preference to On-Page SEO optimization rather than Off-page optimization 3.Text Density – Bing gives preference to keyword density of your content. If you are targeting a particular keyword and your keyword density for that keyword is abysmally low then you wont be able to rank too high on Bing. 4.TITLE is more important – Although Google does gives preference to keywords in TITLE, Bing entirely focuses on TITLE of any given webpage to decide whether it should be ranking at page 1 or Page 8. Therefore make sure to add your important keywords in the TITLE. Also you should abstain from artificial keyword stuffing. Several keywords are semantically considered as same. Take for example, Search engine optimization company, and SEO marketing company are semantically connected with each other. If you are ranking high for one combination, you will also rank for other combination.
Re: Google Local Tutorial - Free Online Advertising - You have done a good job on the tutorial and thanks a million for the information, I have never known about Google Local before. I will implement it immedaitely


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

LISTENING SKILLS IN COACHING

Purchasing Real Estate using the SBA 504 Loan

Resistance to Change and How to Deal With It

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.