How To Easily Put Your Local Website on the Front Page of Google
How To Easily Put Your Local Website on the Front Page of Google
How? Google's changes are an improvement for searchers and provide a huge advantage for the internet marketer who is poised to take advantage of local traffic. Think of it this way, the web has made it easy and affordable for anyone to compete for business world wide, but that also means that everyone world wide is also able to compete for your local business as well. Now you have suddenly been given a huge advantage that you are uniquely poised to take advantage of if you act quickly.
Google Algorithm Change #1
Google has increased the snippet length, which could mean less visitors for you...but only if you have not optimized your website to take advantage of long tail keywords to begin with. To do this, it is imperative that you build your website with pages based on a different "long tail" or complex keyword foundation. For example, not just “Spain” but “Madrid Spain” “Barcelona, Spain” “Spanish Cathedrals” “Spanish Lace Mantillas” .Do this and Google's new extended snipplets will actually be more likely to find your pages in response to complex search queries and naturally rank them higher, than those that are optimized for a single keyword. Google's new longer snippet also means that searchers will actually receive more information in their initial search results, which should naturally create a huge boost for your websites that are "topically relevant" to their search.
Google's new change also makes it a snap for for searchers to quickly separate the wheat from the chaff and zero in on those "topically relevant" pages built from unique content instead of those that are just built from worn-out, old unedited PLR articles. Since Google's new longer snippet contains much more information, Google's new extended snipplets are actually far more likely to target your "topically relevant" pages built with unique and interesting content pages rather than those that are optimized for a single keyword.
Yes, I keep highlighting the term "topically relevant" for a reason. It is more important than ever that your websites contain lots of unique and different keywords and content on your chosen topic. A website needs to be filled with targeted "topically relevant" content. For example my, Complimentary and Premium MyLadyWeb sites are designed to reside on either a single domain name, or in a folder on a topically relevant domain name, and have that website be filled with nothing but "topically relevant" unique keywords and content on a single topic. For example you can have MyTravelWebSiteOnSpain.Com or you can have MyTravelWebSite.Com/Spain and MyTravelWebSite.Com/Scotland and MyTravelWebSite.Com/Italy etc. etc. etc. and all will be equally relevant in the eyes of Google's new algorithm because each topic will be seen as a separate self-contained website with "topically relevant" content and keywords.
Another important point to realize is that the longer snippets will take more space, so that the competition for the front slots is going to increase, which means that unique content will become even more vital for building natural traffic.
Also, Google ignores the meta description tag for the snippets, which means that your “topically” and “page relevant” unique, long tail keywords absolutely must be built into each individual page title.
Google Algorithm Change #2
Google is now showing more related searches at the bottom of the results which actually increases your opportunity to show up on the front page. Far more so than pages built and SEO optimized on a single keyword. When someone searches for a keyword, Google will display related searches at the bottom--and sometimes top--of the search results.
For example, if you search for the keyword "Traveling to Spain", Google will suggest "traveling to madrid spain" and "traveling to barcelona spain," "Touring Spain" and "Map of Spain" as related terms that could help searcher find what exactly what they are looking for--which is usually something unique and different either in the form or information, or a gift or personal purchase.
Simply stated, that means that the more SEO optimized, pages filled with “topically relevant” unique content that you have on your website the more individual chances you have to land on Google's first page.
Google Algorithm Change #3
Google's third new change is actually the most important one and one that could also be the greatest boost for any sites that you have up that are optimized with unique content and "topically relevant" keywords. That's because Google now shows local results based on IP addresses which means that anyone searching for a particular search term is going to see local results
Search Google for the keyword "Italy" and you'll see local results in the middle of the search results--local results that are delivered based on the IP address of the searcher. This means that everyone who searches will get different results than someone searching from a different city or town or state or country.
It's now almost a walk in the park to naturally rank for competitive keywords for most local searches. While it's very difficult to get a high ranking for a very competitive keyword such as "travel agent" in the regular results, it's much easier to be listed for that keyword in the local results if you're living in a small town or area, or targeting traffic in a small town or area.
The steps to reaping this bountiful harvest of traffic for your is short and easy.
1.Submit your local business website to Google Maps. This way you will pop up in "topically relevant" searches made by people in your local area.
2. Using your favorite FTP program, download any existing webpages you have to a folder on your local computer, and then use a Search and Replace utility to include the name of your city and state in the title tag of your homepage.
Search “” (Do not include the quotation marks.)
Replace with the following “City,State,Zip” (Do not include the quotation marks.)
Then save the changed pages and then use your favorite FTP program to reload them into the correct folder on your online website.
That's it. Thanks to Google's new changes, anyone can easily give their website a fighting chance to land on the front page of Google for any "topically relevant" local searches.
How To Easily Put Your Local Website on the Front Page of Google - To learn more about this author, visit Teresa Bohannon's Website.
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If you are putting up AdSense or Affiliate pages or trying to built a website to sell your product or service, Google's new algorithm changes are a huge triumph for the little guy who is smart enough to do some simple and basic content customization.
How? Google's changes are an improvement for searchers and provide a huge advantage for the internet marketer who is poised to take advantage of local traffic. Think of it this way, the web has made it easy and affordable for anyone to compete for business world wide, but that also means that everyone world wide is also able to compete for your local business as well. Now you have suddenly been given a huge advantage that you are uniquely poised to take advantage of if you act quickly.
Google Algorithm Change #1
Google has increased the snippet length, which could mean less visitors for you...but only if you have not optimized your website to take advantage of long tail keywords to begin with. To do this, it is imperative that you build your website with pages based on a different "long tail" or complex keyword foundation. For example, not just “Spain” but “Madrid Spain” “Barcelona, Spain” “Spanish Cathedrals” “Spanish Lace Mantillas” .Do this and Google's new extended snipplets will actually be more likely to find your pages in response to complex search queries and naturally rank them higher, than those that are optimized for a single keyword. Google's new longer snippet also means that searchers will actually receive more information in their initial search results, which should naturally create a huge boost for your websites that are "topically relevant" to their search.
Google's new change also makes it a snap for for searchers to quickly separate the wheat from the chaff and zero in on those "topically relevant" pages built from unique content instead of those that are just built from worn-out, old unedited PLR articles. Since Google's new longer snippet contains much more information, Google's new extended snipplets are actually far more likely to target your "topically relevant" pages built with unique and interesting content pages rather than those that are optimized for a single keyword.
Yes, I keep highlighting the term "topically relevant" for a reason. It is more important than ever that your websites contain lots of unique and different keywords and content on your chosen topic. A website needs to be filled with targeted "topically relevant" content. For example my, Complimentary and Premium MyLadyWeb sites are designed to reside on either a single domain name, or in a folder on a topically relevant domain name, and have that website be filled with nothing but "topically relevant" unique keywords and content on a single topic. For example you can have MyTravelWebSiteOnSpain.Com or you can have MyTravelWebSite.Com/Spain and MyTravelWebSite.Com/Scotland and MyTravelWebSite.Com/Italy etc. etc. etc. and all will be equally relevant in the eyes of Google's new algorithm because each topic will be seen as a separate self-contained website with "topically relevant" content and keywords.
Another important point to realize is that the longer snippets will take more space, so that the competition for the front slots is going to increase, which means that unique content will become even more vital for building natural traffic.
Also, Google ignores the meta description tag for the snippets, which means that your “topically” and “page relevant” unique, long tail keywords absolutely must be built into each individual page title.
Google Algorithm Change #2
Google is now showing more related searches at the bottom of the results which actually increases your opportunity to show up on the front page. Far more so than pages built and SEO optimized on a single keyword. When someone searches for a keyword, Google will display related searches at the bottom--and sometimes top--of the search results.
For example, if you search for the keyword "Traveling to Spain", Google will suggest "traveling to madrid spain" and "traveling to barcelona spain," "Touring Spain" and "Map of Spain" as related terms that could help searcher find what exactly what they are looking for--which is usually something unique and different either in the form or information, or a gift or personal purchase.
Simply stated, that means that the more SEO optimized, pages filled with “topically relevant” unique content that you have on your website the more individual chances you have to land on Google's first page.
Google Algorithm Change #3
Google's third new change is actually the most important one and one that could also be the greatest boost for any sites that you have up that are optimized with unique content and "topically relevant" keywords. That's because Google now shows local results based on IP addresses which means that anyone searching for a particular search term is going to see local results
Search Google for the keyword "Italy" and you'll see local results in the middle of the search results--local results that are delivered based on the IP address of the searcher. This means that everyone who searches will get different results than someone searching from a different city or town or state or country.
It's now almost a walk in the park to naturally rank for competitive keywords for most local searches. While it's very difficult to get a high ranking for a very competitive keyword such as "travel agent" in the regular results, it's much easier to be listed for that keyword in the local results if you're living in a small town or area, or targeting traffic in a small town or area.
The steps to reaping this bountiful harvest of traffic for your is short and easy.
1.Submit your local business website to Google Maps. This way you will pop up in "topically relevant" searches made by people in your local area.
2. Using your favorite FTP program, download any existing webpages you have to a folder on your local computer, and then use a Search and Replace utility to include the name of your city and state in the title tag of your homepage.
Search “” (Do not include the quotation marks.)
Replace with the following “City,State,Zip” (Do not include the quotation marks.)
Then save the changed pages and then use your favorite FTP program to reload them into the correct folder on your online website.
That's it. Thanks to Google's new changes, anyone can easily give their website a fighting chance to land on the front page of Google for any "topically relevant" local searches.
How To Easily Put Your Local Website on the Front Page of Google - To learn more about this author, visit Teresa Bohannon's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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