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How To Make People Want To Buy Your Product

Written by: Teresa Bohannon

Article Overview: You can have the greatest product in the world at the best price ever and still die broke if you cannot convince people that they want to buy what you are selling. The trick is knowing what makes people want to buy and painting a graphic picture of why your products fulfill one or more of their desires.

How To Make People Want To Buy Your Product

So how do you make people want to buy what you are selling?

That is actually pretty simple when you think about it....

Everyone, Everywhere Wants To Be Sitting On Top Of Maslow's Hierarchy of Needs Looking Down.

You just have to show them the way.

Everyone wants to make money.

Now you can look at that as a sad commentary on the state of our world, or just accept it as fact and go from there. If that statement disturbs you too much, think of all the wonderful modern-day entrepreneurs who have made mega-fortunes and used a substantial hunk of that money for the betterment of us all.

Did you know, for example, that George Lucas of Star Wars fame has a foundation that highlights and promotes the most creative, innovative and successful best practices in public education? Making fun of Bill Gates is almost an international past time, but no one would ever dispute the generosity of the Gates Foundation which seeks to improve economic lives and health around the world. The world is full of successful entrepreneurs turned philanthropist and if you play your cards right maybe someday you can be one too.

So making money is not a bad thing, and helping people to make money is not a bad thing either.*
Regardless of whether they want to start their own business, get a better paying or more satisfying career, build a passive income by investing in the stock market, or generously take the world under their wing, everyone wants to make money. So, if your product is such that will help them to make money, you need to let them see exactly how you are going to help make them successful at achieving their moneymaking goals.

Everyone wants to save money.

Benjamin Franklin once said that a penny saved was a penny earned and is still true today. Pennies add up. I was as a United Way function the other day where a company met their goal, and then just for fun, went over the top by collecting 46,000 pennies from their generous employees.

Savings make goals come to life. Whether people want to invest for retirement or just the future in general, or save for college for their kids, or that once in a lifetime dream big purchase--people want and need to save money. Savings help people to feel more secure, and if you can help them, or show them how to save those pennies or even dollars, then you can help bring security to their lives. You just need to illustrate how you can honestly do that for them.

Everyone wants to save time.

In this age of rushed and hectic lifestyles, there is one almost universal complaint among people of all ages and all walks of life. There is never enough time. Did you know that there are studies that have proven that back before many of the modern conveniences were invented people actually had more leisure time?

We are, each in our own way, a greedy society. We have been told we can have it all, and by gosh we want it all. The problem is, by the time most of us have worked to pay for it, we no longer have any time left to enjoy it. Deep down inside, people long for the good old days they see on the Nickelodeon channel. They want to work less and spend time enjoying life's pleasures with loved ones. They want more time--the one thing they think money cannot buy. If your product or service can create more time, then you need to prove them wrong, and show them exactly how you can give them the additional time they crave.

Everyone wants to look better.

It does not really matter if you are beauty queen or the Marlboro Man, everyone wants to look better. Others may look on us a beautiful, or pretty, or handsome or attractive but it almost universal human nature for the average person to look in the mirror and see their own real or perceived flaws. For some people it is weight--either too much or too little. For others, it is ears or eyes or noses or mouths or teeth that just are not perfect. Everyone, everywhere sees that one hateful something when they look in the mirror, that's just human nature.

Now the truth of the matter is these flaws are actually a blessing in disguise--imagine, if everyone actually really was the most beautiful or handsome person in the world--or even just thought they were--beauty would quickly become pretty darned boring! But when all is said and done, such dark and dreadful fantasies do not really matter. Everyone is not a perfect specimen; but what is real in our mind, is real in it's consequences, so if they are truly disturbed by their lack of perfection then they are truly unhappy. If your product or service can make them feel a bit better by helping them to eradicate, or downplay their real or perceived flaws you will make their world a happier place for them and probably for everyone who loves them.

Everyone wants to be smarter or more educated.

Education is a wonderful thing, and a mind is truly a horrible thing to waste. So give them what they want. Show them how your product or service can give them the information or the skill or ability that they need to make them feel more confident, more capable or more intelligent.

Everyone wants to live longer, run faster and jump higher.

It has been said on more than one occasion that if you have your health you have everything, because if you do not have your health...in the end you have nothing. If your product or service can truly enhance life or health or stamina or quality of life or longevity, the world will beat a path to your doorstep...all you have to do is be able to make them truly believe that you can help.

Everyone wants to be popular and to love and be loved.

One is truly the loneliest number. Even most curmudgeonly old recluses dream of being loved and respected, and having someone is their lives. The need for the warmth of human kindness, compassion and companionship is truly universal. If your product or service can bring make one person come out of their shell, or make their light shine a bit more brightly or bring two lonely people together you will never go without work a day in your life if you just show them the way.

Last but not least....

Ask for the sale.

The number one most common mistake is forgetting--or being embarrassed--to ask for the sale.

* See my complimentary Ebook available for Download from Evan Carmichael.

The Art of Selling Shovels.

****
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915

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Article Tags: benjamin franklin, betterment, bill gates, economic lives, fortunes, gates foundation, george lucas, hierarchy of needs, hunk, investing in the stock market, maslow s hierarchy of needs, moneymaking, passive income, pennies, penny saved, philanthropist, public education, sad commentary, star wars fame, successful entrepreneurs



Related Forum Posts
Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
Re: What is Email marketing? - You can use something like constant contact to keep in touch with your clients or customers. I find it's a better tool for providing knowledge and staying connected, versus selling -- though a small ad at the bottom of your newsletter doesn't hurt. I wrote email marketing campaigns for companies in a past career life (before becoming a coach), and the response rates were much better when the newsletter was more like news and less like a sales pitch. For instance, write an article about a new study showing how healthy running is, and then offer a discount coupon for running shoes on the bottom of the email. People are bombarded with ads and they are usually boring. Make your email more interesting and you'll improve response rates, which are typically quite low for email. You can build an opt-in list by providing some value first. For instance, get a free (fill in the blank) when you subscribe to this newsletter. Make sure it's something fairly small and easy for you to deliver. Or attend events, offer a contest, etc. "win a ___ and get a free newsletter." That's a great way to capture a lot of emails. Also make sure your subscribers can easily opt out, as nothing is more annoying than being caught on someone's list who has made it impossible to opt out.
List of a few legitimate online business - Well My main methods to make money so far are adsense,affiliate marketing and freelancing and I think these are some more sites that can help me to make some more money.Your reviews are welcome: ::linkworth dot com>This site is awesome and offer lots of ways to make money. ::mturk dot com>complete simple mini task and get paid ::microworkers dot com>complete simple mini task and get paid ::shorttask dot com>complete simple mini task and get paid ::istockphoto dot com>sell stock photos ::eHow dot com>Make money writing ::Bukisa>Make money writing ::Associate Content>Make money writing ::Triond>Make money writing ::fiverr dot com>$5 freelancing job ::cpalead dot com>make money by completing offer ::peerfly>make money by completing offer
Re: What Do You Outsource Mostly? - When building a New Product, I do find it helpful to outsource marketing (articles - blogging - major social network site etc) Otherwise, you may feel bogged down when you should be focused on the overall BIG PICTURE.
Show the Benefits - Offer a free test drive of the Product or Service with a Money Back Guarantee - Take the Risk out. This will help them make the decision but you have to work with them to realize it by explicitly state the benefits they are receiving.


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