How To Make People Want To Buy Your Product
How To Make People Want To Buy Your Product
That is actually pretty simple when you think about it....
Everyone, Everywhere Wants To Be Sitting On Top Of Maslow's Hierarchy of Needs Looking Down.
You just have to show them the way.
Everyone wants to make money.
Now you can look at that as a sad commentary on the state of our world, or just accept it as fact and go from there. If that statement disturbs you too much, think of all the wonderful modern-day entrepreneurs who have made mega-fortunes and used a substantial hunk of that money for the betterment of us all.
Did you know, for example, that George Lucas of Star Wars fame has a foundation that highlights and promotes the most creative, innovative and successful best practices in public education? Making fun of Bill Gates is almost an international past time, but no one would ever dispute the generosity of the Gates Foundation which seeks to improve economic lives and health around the world. The world is full of successful entrepreneurs turned philanthropist and if you play your cards right maybe someday you can be one too.
So making money is not a bad thing, and helping people to make money is not a bad thing either.*
Regardless of whether they want to start their own business, get a better paying or more satisfying career, build a passive income by investing in the stock market, or generously take the world under their wing, everyone wants to make money. So, if your product is such that will help them to make money, you need to let them see exactly how you are going to help make them successful at achieving their moneymaking goals.
Everyone wants to save money.
Benjamin Franklin once said that a penny saved was a penny earned and is still true today. Pennies add up. I was as a United Way function the other day where a company met their goal, and then just for fun, went over the top by collecting 46,000 pennies from their generous employees.
Savings make goals come to life. Whether people want to invest for retirement or just the future in general, or save for college for their kids, or that once in a lifetime dream big purchase--people want and need to save money. Savings help people to feel more secure, and if you can help them, or show them how to save those pennies or even dollars, then you can help bring security to their lives. You just need to illustrate how you can honestly do that for them.
Everyone wants to save time.
In this age of rushed and hectic lifestyles, there is one almost universal complaint among people of all ages and all walks of life. There is never enough time. Did you know that there are studies that have proven that back before many of the modern conveniences were invented people actually had more leisure time?
We are, each in our own way, a greedy society. We have been told we can have it all, and by gosh we want it all. The problem is, by the time most of us have worked to pay for it, we no longer have any time left to enjoy it. Deep down inside, people long for the good old days they see on the Nickelodeon channel. They want to work less and spend time enjoying life's pleasures with loved ones. They want more time--the one thing they think money cannot buy. If your product or service can create more time, then you need to prove them wrong, and show them exactly how you can give them the additional time they crave.
Everyone wants to look better.
It does not really matter if you are beauty queen or the Marlboro Man, everyone wants to look better. Others may look on us a beautiful, or pretty, or handsome or attractive but it almost universal human nature for the average person to look in the mirror and see their own real or perceived flaws. For some people it is weight--either too much or too little. For others, it is ears or eyes or noses or mouths or teeth that just are not perfect. Everyone, everywhere sees that one hateful something when they look in the mirror, that's just human nature.
Now the truth of the matter is these flaws are actually a blessing in disguise--imagine, if everyone actually really was the most beautiful or handsome person in the world--or even just thought they were--beauty would quickly become pretty darned boring! But when all is said and done, such dark and dreadful fantasies do not really matter. Everyone is not a perfect specimen; but what is real in our mind, is real in it's consequences, so if they are truly disturbed by their lack of perfection then they are truly unhappy. If your product or service can make them feel a bit better by helping them to eradicate, or downplay their real or perceived flaws you will make their world a happier place for them and probably for everyone who loves them.
Everyone wants to be smarter or more educated.
Education is a wonderful thing, and a mind is truly a horrible thing to waste. So give them what they want. Show them how your product or service can give them the information or the skill or ability that they need to make them feel more confident, more capable or more intelligent.
Everyone wants to live longer, run faster and jump higher.
It has been said on more than one occasion that if you have your health you have everything, because if you do not have your health...in the end you have nothing. If your product or service can truly enhance life or health or stamina or quality of life or longevity, the world will beat a path to your doorstep...all you have to do is be able to make them truly believe that you can help.
Everyone wants to be popular and to love and be loved.
One is truly the loneliest number. Even most curmudgeonly old recluses dream of being loved and respected, and having someone is their lives. The need for the warmth of human kindness, compassion and companionship is truly universal. If your product or service can bring make one person come out of their shell, or make their light shine a bit more brightly or bring two lonely people together you will never go without work a day in your life if you just show them the way.
Last but not least....
Ask for the sale.
The number one most common mistake is forgetting--or being embarrassed--to ask for the sale.
* See my complimentary Ebook available for Download from Evan Carmichael.
The Art of Selling Shovels.
****
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
How To Make People Want To Buy Your Product - To learn more about this author, visit Teresa Bohannon's Website.
Like this article? Share it with your friends
So how do you make people want to buy what you are selling?
That is actually pretty simple when you think about it....
Everyone, Everywhere Wants To Be Sitting On Top Of Maslow's Hierarchy of Needs Looking Down.
You just have to show them the way.
Everyone wants to make money.
Now you can look at that as a sad commentary on the state of our world, or just accept it as fact and go from there. If that statement disturbs you too much, think of all the wonderful modern-day entrepreneurs who have made mega-fortunes and used a substantial hunk of that money for the betterment of us all.
Did you know, for example, that George Lucas of Star Wars fame has a foundation that highlights and promotes the most creative, innovative and successful best practices in public education? Making fun of Bill Gates is almost an international past time, but no one would ever dispute the generosity of the Gates Foundation which seeks to improve economic lives and health around the world. The world is full of successful entrepreneurs turned philanthropist and if you play your cards right maybe someday you can be one too.
So making money is not a bad thing, and helping people to make money is not a bad thing either.*
Regardless of whether they want to start their own business, get a better paying or more satisfying career, build a passive income by investing in the stock market, or generously take the world under their wing, everyone wants to make money. So, if your product is such that will help them to make money, you need to let them see exactly how you are going to help make them successful at achieving their moneymaking goals.
Everyone wants to save money.
Benjamin Franklin once said that a penny saved was a penny earned and is still true today. Pennies add up. I was as a United Way function the other day where a company met their goal, and then just for fun, went over the top by collecting 46,000 pennies from their generous employees.
Savings make goals come to life. Whether people want to invest for retirement or just the future in general, or save for college for their kids, or that once in a lifetime dream big purchase--people want and need to save money. Savings help people to feel more secure, and if you can help them, or show them how to save those pennies or even dollars, then you can help bring security to their lives. You just need to illustrate how you can honestly do that for them.
Everyone wants to save time.
In this age of rushed and hectic lifestyles, there is one almost universal complaint among people of all ages and all walks of life. There is never enough time. Did you know that there are studies that have proven that back before many of the modern conveniences were invented people actually had more leisure time?
We are, each in our own way, a greedy society. We have been told we can have it all, and by gosh we want it all. The problem is, by the time most of us have worked to pay for it, we no longer have any time left to enjoy it. Deep down inside, people long for the good old days they see on the Nickelodeon channel. They want to work less and spend time enjoying life's pleasures with loved ones. They want more time--the one thing they think money cannot buy. If your product or service can create more time, then you need to prove them wrong, and show them exactly how you can give them the additional time they crave.
Everyone wants to look better.
It does not really matter if you are beauty queen or the Marlboro Man, everyone wants to look better. Others may look on us a beautiful, or pretty, or handsome or attractive but it almost universal human nature for the average person to look in the mirror and see their own real or perceived flaws. For some people it is weight--either too much or too little. For others, it is ears or eyes or noses or mouths or teeth that just are not perfect. Everyone, everywhere sees that one hateful something when they look in the mirror, that's just human nature.
Now the truth of the matter is these flaws are actually a blessing in disguise--imagine, if everyone actually really was the most beautiful or handsome person in the world--or even just thought they were--beauty would quickly become pretty darned boring! But when all is said and done, such dark and dreadful fantasies do not really matter. Everyone is not a perfect specimen; but what is real in our mind, is real in it's consequences, so if they are truly disturbed by their lack of perfection then they are truly unhappy. If your product or service can make them feel a bit better by helping them to eradicate, or downplay their real or perceived flaws you will make their world a happier place for them and probably for everyone who loves them.
Everyone wants to be smarter or more educated.
Education is a wonderful thing, and a mind is truly a horrible thing to waste. So give them what they want. Show them how your product or service can give them the information or the skill or ability that they need to make them feel more confident, more capable or more intelligent.
Everyone wants to live longer, run faster and jump higher.
It has been said on more than one occasion that if you have your health you have everything, because if you do not have your health...in the end you have nothing. If your product or service can truly enhance life or health or stamina or quality of life or longevity, the world will beat a path to your doorstep...all you have to do is be able to make them truly believe that you can help.
Everyone wants to be popular and to love and be loved.
One is truly the loneliest number. Even most curmudgeonly old recluses dream of being loved and respected, and having someone is their lives. The need for the warmth of human kindness, compassion and companionship is truly universal. If your product or service can bring make one person come out of their shell, or make their light shine a bit more brightly or bring two lonely people together you will never go without work a day in your life if you just show them the way.
Last but not least....
Ask for the sale.
The number one most common mistake is forgetting--or being embarrassed--to ask for the sale.
* See my complimentary Ebook available for Download from Evan Carmichael.
The Art of Selling Shovels.
****
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
How To Make People Want To Buy Your Product - To learn more about this author, visit Teresa Bohannon's Website.
Like this article? Share it with your friends
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"Real" content in the articles, not just a lot of generalization that no one can use or apply in situations.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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