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Making People Want To Buy Your Branded Product And How Your Competition Effects Your Brand
| Guest post by: Teresa Bohannon |
Article Overview: Believe it or not your competition is usually only one of the small stumbling blocks to your success—you are. However, that does not let you off the hook when it comes to the old adage of “Know thine enemy.” Actually, your competition is not always your enemy, sometimes they can be your best friend—especially if their product is good quality and their brand name is not well imprinted onto society's conscious. Anyway, whether they have done a poor or fabulous job of branding their business for success you need to take time to research and study them, so you can know and understand what makes you special and why people should want to buy from you instead of them.
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Free Download - The ABCs and 123s of Self-Promotion For Independent and Self-Published Authors Part 5 Successful Blogging By Teresa Bohannon |
Making People Want To Buy Your Branded Product And How Your Competition Effects Your Brand
Another important factor to consider about your competitor may have nothing at all to do with their product and everything to do with the idea of looking at them with fresh eyes. Is there an uncommon use for the two products that they have not been marketing? Try to find out where your competitors dropped the ball. For example, "Is there a road not taken?" Did they leave out a vital piece of information on which they could have been focusing? Also, remember, everything old can be new again. Nostalgia, particularly during hard times is always popular. Is there a historical use for the two products that has gone out of fashion that you can bring back into style? The current financial climate could be the perfect opportunity for you to get a foot in the door and jump to the head of the line.
Regardless of what you discover in your research you want to present it as positively as possible. Even if their widgets are poorly made and overpriced, you want to make people buy your product by concentrating on why yours are better, not why theirs are bad. Even when done with humor negative advertising can backfire and just make you look like the bad guy, or some petty Johnny Come Lately Nipping at the Heels of Giants.
If you want to make people want to buy your product, be positive, focus on what is unique about your product and find a way to stand out from the crowd. Never try to blend in with the pack or your product will just get lost in the crowd. Never be afraid to step outside of the box and be different. Positive differences is what will make people remember you. If there are not any promotable, positive differences between you and your competitors, you probably need to rethink why you are in this particular line of business, because the customers you will get will be the ones that come your way through the luck of the draw...and we all know what the odds are against winning the lottery.
So ask yourself this question.... "Why should customers buy from you?" And be prepared with at least one short, sweet, succinct answer that will stick in people's minds when the time comes to make that purchase.
Whether it is better quality, greater quantity, lower price, bonus free shipping, longer warranty, extensive experience, environmentally greenness, feel good charity, customer convenience, a red hot diploma or a valuable glowing endorsement figure out why people should want to buy your product and help them to-as close to instantly as possible-come to that conclusion for themselves.
If you want to learn more about using basic do-it-yourself techniques for successfully branding your business and making people want to buy your products please see the other articles in this series.
Virtually Branding Your Business Techniques For Do It Yourself Online Success
Step By Step Techniques For Successfully Branding Your Business Understanding Your Audience
Basic Branding Techniques For Do It Yourself Online Success
Is Your Company Logo Important Enough To Make Or Break Your Brand
Step By Step Techniques To Build Brand Recognition And Grow Your Business
Smiles and Good Fortune,
Teresa Thomas Bohannon
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It is not wealth one asks for, but just enough to preserve one's dignity, to work unhampered, to be generous, frank and independent. - W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
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About the Author: Teresa Bohannon RSS for Teresa's articles - Visit Teresa's website Click here to visit Teresa's website   Make Attitude Your Ally Solving Problems Make Attitude Your Ally Selling Shovels Mental Imagery |
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- Vision
Values
Mission
Strategic Thinking
Decision Making
Communication
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Coaching / Mentoring / Guiding / Grooming
Presentation
Thanks
Robert
Making Money in 2011
- Hello forum members! As we draw closer to the new year I thought it would be appropriate to change the title of our forum category "Making Money in 2010" to "Making Money in 2011" - I'm looking forward to some interesting discussions and wish everyone a prosperous New Year!
Re: Congratultations to GT!
- Hi GT,
Competition is great and i know I wouldn't be here without it, but it is not the main reason for posting and participating. But I admit, it is the trigger I need to get some work done.
If there is none, i create one for myself and try to make it.
First prize is ice cream.
Magnetic Ads - Biz Idea
- Attn Young Entrepreneurs looking for a Business Idea.
This came to me while sitting in Traffic for about 1 hour while looking and laughing at ridiculous bumper stickers.
Note: this idea is rough but will help get the idea-momentum going.
Idea: Sell advertising on the back of cars in the form of reusable magnetic signs (about the length of 2 or 3 bumper stickers)
Most people shouldn't have reservations to participating if they get a cut of the monthly fee you charge the company advertising and it doesn't hurt their car.
An example of a Magnetic Ad:
Geico: I saved 15% on my Car Insurance. Call 1-800-U-SAVE-15
You don't have to pay the cost associated with creating the Magnetic Ad because you will advise the company that this belongs to them and you can get them in touch with someone who created reusable magnets.
So your basically managing two sides:
1. Company's that want to advertise
2. People in your neighborhood (to start) who will put the ads on their car. Bigger cars can have more than one ad.
Happy Money Making!
Re: What Do You Outsource Mostly?
- When building a New Product, I do find it helpful to outsource marketing (articles - blogging - major social network site etc) Otherwise, you may feel bogged down when you should be focused on the overall BIG PICTURE.
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