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Guest post by: Teresa Bohannon Become an Author

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Another important factor to consider about your competitor may have nothing at all to do with their product and everything to do with the idea of looking at them with fresh eyes. Is there an uncommon use for the two products that they have not been marketing? Try to find out where your competitors dropped the ball. For example, "Is there a road not taken?" Did they leave out a vital piece of information on which they could have been focusing? Also, remember, everything old can be new again. Nostalgia, particularly during hard times is always popular. Is there a historical use for the two products that has gone out of fashion that you can bring back into style? The current financial climate could be the perfect opportunity for you to get a foot in the door and jump to the head of the line. Regardless of what you discover in your research you want to present it as positively as possible. Even if their widgets are poorly made and overpriced, you want to make people buy your product by concentrating on why yours are better, not why theirs are bad. Even when done with humor negative advertising can backfire and just make you look like the bad guy, or some petty Johnny Come Lately Nipping at the Heels of Giants.

If you want to make people want to buy your product, be positive, focus on what is unique about your product and find a way to stand out from the crowd. Never try to blend in with the pack or your product will just get lost in the crowd. Never be afraid to step outside of the box and be different. Positive differences is what will make people remember you. If there are not any promotable, positive differences between you and your competitors, you probably need to rethink why you are in this particular line of business, because the customers you will get will be the ones that come your way through the luck of the draw...and we all know what the odds are against winning the lottery.

So ask yourself this question.... "Why should customers buy from you?" And be prepared with at least one short, sweet, succinct answer that will stick in people's minds when the time comes to make that purchase.

Whether it is better quality, greater quantity, lower price, bonus free shipping, longer warranty, extensive experience, environmentally greenness, feel good charity, customer convenience, a red hot diploma or a valuable glowing endorsement figure out why people should want to buy your product and help them to-as close to instantly as possible-come to that conclusion for themselves.

If you want to learn more about using basic do-it-yourself techniques for successfully branding your business and making people want to buy your products please see the other articles in this series.

Virtually Branding Your Business Techniques For Do It Yourself Online Success

Step By Step Techniques For Successfully Branding Your Business Understanding Your Audience

Basic Branding Techniques For Do It Yourself Online Success

Is Your Company Logo Important Enough To Make Or Break Your Brand

Step By Step Techniques To Build Brand Recognition And Grow Your Business

Smiles and Good Fortune,

Teresa Thomas Bohannon

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It is not wealth one asks for, but just enough to preserve one's dignity, to work unhampered, to be generous, frank and independent. - W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915

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