Step By Step Techniques To Build Brand Recognition And Grow Your Business
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Free PDF Download The ABCs and 123s of Self-Promotion For Independent and Self-Published Authors Part 5 Successful Blogging - By Teresa Bohannon |
One of the first and most imperative steps to Branding Your Business For Success is your company overview. So begin by knowing yourself and write it all down—all of it, everything that makes you and your company unique, and everything that would make anyone want to buy from you. Tell how and why you started your business, and what makes you stand head and shoulders above the crowd today. Be heart-warming, positive and encouraging—help your potential customers to feel really good about spending their money with you. Then make two versions, the full story, and the pared down, short, simple, and sweet “good parts version.”
Do you donate a quarter from every dollar's profit to a non-profit organization dedicated to helping kids with cancer. Does your business make it possible for the frail elderly and disabled to remain in the homes they love? Do you give your employees paid time off to volunteer at the local animal shelter, or work with the Red Cross during disasters. Like the Tin Woodsman in the Wizard of Oz, show your heart to the world, and let them share—just a little—in your good deeds. Now two things are very important here.
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Be totally honest; because if you
try to out and out lie, or even overly gild the lily you will
eventually get caught and exposed, and end up trying and maybe
failing to do damage control.
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Do not brag, do not be obnoxious,
do not be phony or fake, and do not base this on some personal
tragedy or plea for sympathy because if you do, most people will
assume you are just a liar, thief or con-artist and move onto your
competitor.
So now lets talk about your personality.
Your personality has everything to do with your brand, and since you are the boss, it is your responsibility to keep your personality in check to make sure it does not overpower what is best for your company. For example, if everyone and their brother tells you that an advertisement featuring your very untalented children is not the way to go, do not be bull-headed about it and toss wooden little Willie or tone-deaf little Angel into a singing, dancing commercial. If you favorite color is pale pastel pink and you are selling bulldozers you had probably better rethink your pretty pastel pink logo idea, or come up with one Mac Daddy of a counter-culture advertising campaign to go with it!
Larger companies often hire a brand manager or advertising firm so there are fewer problems with personalities conflicting with a brand; of course you are still the boss and it is still your company no matter whose ideas are on the table. Just keep in mind, especially when you are starting out in a one person shop—that the image of your company needs to be based on what looks good for your company, what is attractive to your customers, and what will sell. Your personality should be the last and least consideration on the list.
Now having said that, let me also say that some people firmly believe that you are the brand and your brand should shine with your personality. Just keep in mind, while that is true to a degree, there is a fine line between personality and megalomania. Remember wooden little Willie and tone-deaf Angel and take a good look in the mirror...it may be that you have the looks or personality of toad and contrary to fairy tale legend—most toads do not turn into princes—no matter how many advertising dollars you toss their way—just because someone gives them a kiss.
If you want to learn more about using basic do-it-yourself techniques for successfully branding your business and making people want to buy your products please see the other articles in this series.
Virtually Branding Your Business Techniques For Do It Yourself Online Success
Step By Step Techniques For Successfully Branding Your Business Understanding Your Audience
Basic Branding Techniques For Do It Yourself Online Success
Is Your Company Logo Important Enough To Make Or Break Your Brand
Smiles and Good Fortune,
Teresa Thomas Bohannon
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It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to be generous, frank and independent. – W.
Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
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Free PDF Download The ABCs and 123s of Self-Promotion For Independent and Self-Published Authors Part 5 Successful Blogging - By Teresa Bohannon |
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About the Author: Teresa Bohannon RSS for Teresa's articles - Visit Teresa's website Teresa Thomas Bohannon is a web designer, hosting & domain provider & internet marketing consultant. Teresa founded Spun Silk Web Design in December of 1995 as one of the first free standing female owned web design firms in the country. Teresa is also the founder the LadyWeb Family of Informational & Educational Websites, created to help women and men who dreamed of starting their own businesses find their way inexpensively through the available maze of website options, domain and hosting providers, and software solutions. In 2009, Teresa took a well deserved rest from working online, and began to explore the world of self and/or independent publishing. In 2010 Teresa dusted off, and self/independently published, a Regency Romance novel entitled A Very Merry Chase which she initially wrote more than 35 years ago. Next up, she plans to publish the horror novel that she began writing just after the birth of her second child in 1985, and then an updated (including new stories) anthology of her previously published short stories. Teresa holds an MA in history, and works by day as the Human Resource Administrator for a large non-profit agency. Teresa's personal cause is revitalizing literacy by reading "with" children. Click here to visit Teresa's website. Innovative Thinking Positive Thinking Adopting Creative Thinking Easy Product Ideas Make Attitude Your Ally |
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