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The Quick and Easy And Mostly Free Way To Build A Money Making List
| Guest post by: Teresa Bohannon |
Article Overview: You have been told time and again that one of the most difficult hurdles to building an online business is building a list.... The truth of the matter is...that it is only difficult if you do not know what you are doing. So exactly what is the quickest and easiest way to build your list, and do virtually for free?
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Free Download - The ABCs and 123s of Self-Promotion For Independent and Self-Published Authors Part 5 Successful Blogging By Teresa Bohannon |
The Quick and Easy And Mostly Free Way To Build A Money Making List
So what is the quickest, easiest, best and mostly free way to build your list?
Freebies: The Internet was built on the free exchange of ideas and information. People have come to expect gifts and unlimited access--and if you want to sell anything online you had best plan on rewarding people for visiting your site. This can be done with free gifts, free information, free activities, free access—but the key word here is “free.”
Ebooks and software can both be branded with your Name, Logo and a clickable link back to your website. Give them away to your heart's content, and even better than that—make them viral so that the people you give them to can give them away as well! It all adds up to free advertising for you.
People online are also accustomed to having to give out their email address in order to receive these freebies, and that is how you build your list. However, keep in mind that a “smart” marketer is asking for trust along with that email address and once you violate that trust by sending a lot of spam, or other unexpected and unsolicited email you will lose any hope of ever selling to that customer.
That bears repeating. Spam them, or just send too many annoying emails, or just send an innocuous email on a day when everyone else is annoying them with a lot of emails and you will lose them and any hope of ever selling them on the benefits of your products.
Giveaways: There is an Internet phenomenon called the Giveaway. It is an Internet tradition is built on the following ideas.
* There is strength in numbers. Join together for a common goal and everyone wins.
This is especially true on the Internet where a new website can go virtually unnoticed for
months or even years without some substantial and educated SEO efforts.
* The better quality of the gifts or the more contributors a giveaway has, the greater the traffic,
the higher the search engine ranking, the more visitors a giveaway will receive, and the greater
potential growth for each of the contributor's lists.
* The Cream of the Crop Will Rise to the Top in a System Built on Free Market Competition.
The Supposed Downside of Giveaways
There is a disturbing new trend in the online Giveaway world that discourages the contribution of gifts from the neophyte list-builders while at the same time almost insultingly refers to the Giveaway visitors that the Giveaway was created to attract as "just freebie seekers."
This, in my humble opinion, is absolute nonsense.
The Internet was built on the concept of a free exchange of ideas and information; so why discourage new people from contributing gifts thereby reducing the breadth, substance and the quality of your gift pool? Think about it, where would the so-called Giveaway be if the promoters had to buy all of the gifts in their Giveaway? It appears to me that anyone who is contributing a good quality or unique gift is doing that Giveaway Promoter a huge favor.
And as for “freebie seekers” that visit in search of the gifts, think of it this way. These people are doing the Giveaway a mega-huge favor just by visiting. In the world of offline marketing, one, two or three percent is considered a good direct marketing response rate; so why would anyone be so ungenerous of mind and spirit as to disdain visits from people just because they come seeking what is freely offered? Sure, you may never sell anything to 97% of the people that download your gift—but so what?
* In the first place these visitors are increasing traffic to your Giveaway and/or website and thereby increasing your ranking in the search engines and helping you to get even more traffic.
* In the second place, even if you only sell to one, two or three percent, but still have the potential to someday, maybe sell to the other 97% (as long as they remain on your list), what business person in their right mind would not be darned glad to have them on their list?
Internet marketing is not like the offline world where every person you contact costs you printing and postage. Branded software, and ebooks cost your nothing to give away accept whatever you spend developing the product you giveaway and the minimal cost of bandwidth. Furthermore, depending on the Autoresponder that you choose to use, it does not cost you any more time and effort to send out a million, or ten thousand, or even five hundred emails, than it does to send out one email.
So the final word on this—in my humble opinion—is, put together a good quality and unique gift or have a professional prepare a customized, branded and viral gift for you and then...
#1 Give your gift away directly from your website.
#2 Find some Contributor-Friendly Giveaways and join them.
#3 Promote the Giveaway to the absolute best of your ability, because what is good for one is
equally good for all.
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It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
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About the Author: Teresa Bohannon RSS for Teresa's articles - Visit Teresa's website Click here to visit Teresa's website   Mental Imagery Power of Concentration Make Attitude Your Ally Adopting Creative Thinking Selling Shovels |
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Making Money in 2011
- Hello forum members! As we draw closer to the new year I thought it would be appropriate to change the title of our forum category "Making Money in 2010" to "Making Money in 2011" - I'm looking forward to some interesting discussions and wish everyone a prosperous New Year!
Re: e-Commerce and e-Payment providers
- When I came back to Japan in 1999 I sometimes used to ask my students if they would buy anything on the Internet and at that time most thought it was too risky. I'd encourage them to try by using well known sites such as Amazon.co.jp and also pointed out that using a credit card on a reputable site was safer than using it at a restaurant.
I can't remember the last time I had that discussion or when the "tipping point" occurred in Japan.
To answer your other question, I use Paypal for several reasons:
1. Brand familiarity
2. Easy to use
3. Free to withdraw 50,000yen+ to my Japanese bank account - a huge benefit (but maybe other systems also offer that...?)
4. Easy to cancel subscriptions
On the down side, their transaction fees are quite costly, they are difficult to contact and when disputes arise you can sometimes lose even when you can prove via your tracking service that the disputed item was "delivered" to the customer's address!
Re: UPDATES: New Campaign! New Layout! New Ideas!
- [quote="Ringo So":2696kbgu]Trent - It's actually a sub-forum within the "Making Money in 2010" category. Please let me know if there are any troubles finding it.[/quote:2696kbgu]
Nope, still don't see it. I see the Online Businesses forum but that has been there for a long time. Is that what you mean? I don't see any Internet Marketing section.
Re: Top 10 Homebased Franchises for 2011
- Hi, great list, thanks! Quick question as far as franchises go in comparison to small businesses would you say that they are they doing well or are they suffering in today's economy?
Re: Which would you start: a Blog or Online Community?
- It is a difficult decision to make.
Lets start it this way - What are you more interested in? Money? or Friends? or Both?
If its purely Money, then Blog might be an appropriate answer. But consider this - It will be people (visitors) that will bring traffic to your blog and then Money will follow. This will be possible after a time and during this time it will be your friends who will be the starters.
If you are looking for friends only, then its true that not many will be interested in knowing how you have beaten them in the game or the other way round. So it will be preferable to have a Forum where they can share ideas with you and others.
But you can share your insider knowledge with them and invite comments from your Blog. You can also put up information on what others (including your friends) don't know about Tennis. The blog you create can provide News, Inside Information and also Techniques that can be used by the new entrants in the world of Tennis.
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