The Quick and Easy And Mostly Free Way To Build A Money Making List
 |
Free Download - Step By Step Techniques To Build Brand Recognition And Grow Your Business By Teresa Bohannon |
So what is the quickest, easiest, best and mostly free way to build your list?
Freebies: The Internet was built on the free exchange of ideas and information. People have come to expect gifts and unlimited access--and if you want to sell anything online you had best plan on rewarding people for visiting your site. This can be done with free gifts, free information, free activities, free access—but the key word here is “free.”
Ebooks and software can both be branded with your Name, Logo and a clickable link back to your website. Give them away to your heart's content, and even better than that—make them viral so that the people you give them to can give them away as well! It all adds up to free advertising for you.
People online are also accustomed to having to give out their email address in order to receive these freebies, and that is how you build your list. However, keep in mind that a “smart” marketer is asking for trust along with that email address and once you violate that trust by sending a lot of spam, or other unexpected and unsolicited email you will lose any hope of ever selling to that customer.
That bears repeating. Spam them, or just send too many annoying emails, or just send an innocuous email on a day when everyone else is annoying them with a lot of emails and you will lose them and any hope of ever selling them on the benefits of your products.
Giveaways: There is an Internet phenomenon called the Giveaway. It is an Internet tradition is built on the following ideas.
* There is strength in numbers. Join together for a common goal and everyone wins.
This is especially true on the Internet where a new website can go virtually unnoticed for
months or even years without some substantial and educated SEO efforts.
* The better quality of the gifts or the more contributors a giveaway has, the greater the traffic,
the higher the search engine ranking, the more visitors a giveaway will receive, and the greater
potential growth for each of the contributor's lists.
* The Cream of the Crop Will Rise to the Top in a System Built on Free Market Competition.
The Supposed Downside of Giveaways
There is a disturbing new trend in the online Giveaway world that discourages the contribution of gifts from the neophyte list-builders while at the same time almost insultingly refers to the Giveaway visitors that the Giveaway was created to attract as "just freebie seekers."
This, in my humble opinion, is absolute nonsense.
The Internet was built on the concept of a free exchange of ideas and information; so why discourage new people from contributing gifts thereby reducing the breadth, substance and the quality of your gift pool? Think about it, where would the so-called Giveaway be if the promoters had to buy all of the gifts in their Giveaway? It appears to me that anyone who is contributing a good quality or unique gift is doing that Giveaway Promoter a huge favor.
And as for “freebie seekers” that visit in search of the gifts, think of it this way. These people are doing the Giveaway a mega-huge favor just by visiting. In the world of offline marketing, one, two or three percent is considered a good direct marketing response rate; so why would anyone be so ungenerous of mind and spirit as to disdain visits from people just because they come seeking what is freely offered? Sure, you may never sell anything to 97% of the people that download your gift—but so what?
* In the first place these visitors are increasing traffic to your Giveaway and/or website and thereby increasing your ranking in the search engines and helping you to get even more traffic.
* In the second place, even if you only sell to one, two or three percent, but still have the potential to someday, maybe sell to the other 97% (as long as they remain on your list), what business person in their right mind would not be darned glad to have them on their list?
Internet marketing is not like the offline world where every person you contact costs you printing and postage. Branded software, and ebooks cost your nothing to give away accept whatever you spend developing the product you giveaway and the minimal cost of bandwidth. Furthermore, depending on the Autoresponder that you choose to use, it does not cost you any more time and effort to send out a million, or ten thousand, or even five hundred emails, than it does to send out one email.
So the final word on this—in my humble opinion—is, put together a good quality and unique gift or have a professional prepare a customized, branded and viral gift for you and then...
#1 Give your gift away directly from your website.
#2 Find some Contributor-Friendly Giveaways and join them.
#3 Promote the Giveaway to the absolute best of your ability, because what is good for one is
equally good for all.
****
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
The Quick and Easy And Mostly Free Way To Build A Money Making List - To learn more about this author, visit Teresa Bohannon's Website.
Like this article? Share it with your friends
| Article Tags: |
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Dianne CramptonDianne Crampton is North America's leading authority on team culture. She is an author and professional speaker and president of the leading team culture consultancy, TIGERS Success Series, Inc. Crampton has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down or to subscribe to TIGES Free monthly e-newsleeter go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: Winning Business Team Cultures And Why They Thrive, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
|||
|
I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Teresa's articles
 | |
|
|  |
 | |
|
| |
 | ||
|
||
|
||
 |
||
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Online Marketing Course Cash Flow Forecast Samples 10 Questions for Sales Rep Mastering Change The Money Game |
|
 | ||
 |
Top 50 SEO Posts - 2007
Top SEO Posts of the Year | |
 |
More PR Resources
Press Release Builder | |
| ||
 | ||||
| ||||
|
 | ||||
| ||||
|
|
 | ||||
| ||||
|
 | ||||
| ||||
|
|
|
||||||||||||
 |
|
|
|
 | ||||||||||||
| ||||||||||||
|
|
||||||||||||