To Make Money OnlineStart By Giving Away The Farm Success Key Three
To Make Money OnlineStart By Giving Away The Farm Success Key Three
Quick, Friendly and Responsible Customer Service before, during and after the sale is every bit as essential online as it is in your brick and mortar local hometown business.
Responsive Customer Service is something that is sorely lacking online. I have several resale products that I offer whose product value is of unquestioned quality, but I dread having anything go wrong because dealing with the genius behind the product or their poor excuse for a support staff is a total nightmare. If I personally did not have the skill to handle most customer service issues myself, I would simply no longer offer these products. To me, it is not worth risking my reputation to rely on an unreliable service provider who does not live up to a decent standard of service provision.
The Internet is full of people that are old enough to know better and young ones that I (in my little old lady way) not-so-fondly refer to as techno-brats. They are thousands of products out there offered by brilliant freelance programmers, old direct marketing geniuses, and young computer whizzes who were skilled or smart enough to start and operate a business online, but arrogant or socially inept, or morally challenged enough to forget that any success they have depends in the long run on the good will of their customers. The kids you can almost understand, many of them are young and still learning. The older ones should know better, but surprisingly many either do not know or do not care; because unfortunately, the Internet also makes it very easy to shut down shop in one place one day, and reopen under another name the next day.
Think about it, how often have you waited days or weeks for an email response to a query that should have take an hour, or even 24 hours at the most. Good customer service may go unremarked, but it seldom goes unnoticed. The online retail giant Ebay, had to almost completely restructure the way they did business because of scam artists and people that just plain offered lousy customer service. Bad customer service is remembered and talked about...and online that can mean everything from a full blown “I hate So and So” website, to a disparaging blog post.
Unfortunately, these tactics can also be used to harm an innocent business by an competitor. In many ways the Internet is still everything I said it was nearly 14 years ago when naming my first online venture Spun Silk Web Design, in fact it probably more so.
Why Spun Silk?
"Lions, and Tigers, and Bears...Oh My...
Spiders, and Webs and Silks...Oh My"
...The Internet is in many ways, is not unlike the mythical Land of Oz, a strange and wondrous place filled with strange and wondrous sights...a place of beauty and adventure where good and evil abide. A place where chaos occasionally reigns supreme, and hopefully a place from which we all return safely and somewhat wiser for the experience....
Today it is actually probably more like the Wild West than Oz. On some days it seems like the White Hat Sheriffs are few and far between, and the Black Hat gunslingers are running rampant in the virtual streets.
So Good Customer service both before, during and after the sale is one thing you can do to stand out from the crowd. It is something that the legitimate—here to stay—online business entrepreneur cannot afford to ignore. My niche is Internet Marketing products for the beginner, and I cannot tell you the number of people who have written me and been absolutely amazed just to receive a response. As a result I have a more than a few loyal customers from several different countries who have come to trust me, and return to me again and again for their IM needs, or even just advice about other products from other online merchants. You can have that too, if you just remember that the person at the other end of that email or that chat dialog or contact form is every bit as important as they would be if they were standing across a display case, or sitting across a desk from you in your home town.
And that is what is truly, sorely lacking on the Internet. Quality and respectful human interaction. In a way that is what the Social 2.0 like Facebook and MySpace are all about. Back before there was an Internet there were dial-up computer bulletin boards systems(BBS)where people posted messages and information and other people responded to them. They operated a lot like the forums you see today. Facebook and MySpace are just teched up, colorfully illustrated versions of those same old BBS boards. People, finding ways to connect online.
One of the hottest touted technologies today is the wonders of audio and video—and admittedly that's cool—however the problem is they are simply jazzy forms of one-way communication, and the only way to truly build a lasting relationship with your customers is honest-to-goodness, good-old-fashioned two-way communication.
Of course, all of this assumes you have a product of your own to sell in the first place. If you do not have a product of your own, then you want to read my article on affiliate marketing, which teaches you how to use the word free and the "Giveaway The Farm" tactics to make money online, at very little or almost no overhead cost to yourself by selling someone else's product! Or you can read my article “Your Online Business-Multiple Streams of Income and Where To Get Them”
But... for the final part of the puzzle, see the last installment...
To Make Money Online...Start By Giving Away The Farm Real Life Examples
****
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
To Make Money OnlineStart By Giving Away The Farm Success Key Three - To learn more about this author, visit Teresa Bohannon's Website.
Like this article? Share it with your friends
So the third key to making money on line is service before during and after the sale.
Quick, Friendly and Responsible Customer Service before, during and after the sale is every bit as essential online as it is in your brick and mortar local hometown business.
Responsive Customer Service is something that is sorely lacking online. I have several resale products that I offer whose product value is of unquestioned quality, but I dread having anything go wrong because dealing with the genius behind the product or their poor excuse for a support staff is a total nightmare. If I personally did not have the skill to handle most customer service issues myself, I would simply no longer offer these products. To me, it is not worth risking my reputation to rely on an unreliable service provider who does not live up to a decent standard of service provision.
The Internet is full of people that are old enough to know better and young ones that I (in my little old lady way) not-so-fondly refer to as techno-brats. They are thousands of products out there offered by brilliant freelance programmers, old direct marketing geniuses, and young computer whizzes who were skilled or smart enough to start and operate a business online, but arrogant or socially inept, or morally challenged enough to forget that any success they have depends in the long run on the good will of their customers. The kids you can almost understand, many of them are young and still learning. The older ones should know better, but surprisingly many either do not know or do not care; because unfortunately, the Internet also makes it very easy to shut down shop in one place one day, and reopen under another name the next day.
Think about it, how often have you waited days or weeks for an email response to a query that should have take an hour, or even 24 hours at the most. Good customer service may go unremarked, but it seldom goes unnoticed. The online retail giant Ebay, had to almost completely restructure the way they did business because of scam artists and people that just plain offered lousy customer service. Bad customer service is remembered and talked about...and online that can mean everything from a full blown “I hate So and So” website, to a disparaging blog post.
Unfortunately, these tactics can also be used to harm an innocent business by an competitor. In many ways the Internet is still everything I said it was nearly 14 years ago when naming my first online venture Spun Silk Web Design, in fact it probably more so.
Why Spun Silk?
"Lions, and Tigers, and Bears...Oh My...
Spiders, and Webs and Silks...Oh My"
...The Internet is in many ways, is not unlike the mythical Land of Oz, a strange and wondrous place filled with strange and wondrous sights...a place of beauty and adventure where good and evil abide. A place where chaos occasionally reigns supreme, and hopefully a place from which we all return safely and somewhat wiser for the experience....
Today it is actually probably more like the Wild West than Oz. On some days it seems like the White Hat Sheriffs are few and far between, and the Black Hat gunslingers are running rampant in the virtual streets.
So Good Customer service both before, during and after the sale is one thing you can do to stand out from the crowd. It is something that the legitimate—here to stay—online business entrepreneur cannot afford to ignore. My niche is Internet Marketing products for the beginner, and I cannot tell you the number of people who have written me and been absolutely amazed just to receive a response. As a result I have a more than a few loyal customers from several different countries who have come to trust me, and return to me again and again for their IM needs, or even just advice about other products from other online merchants. You can have that too, if you just remember that the person at the other end of that email or that chat dialog or contact form is every bit as important as they would be if they were standing across a display case, or sitting across a desk from you in your home town.
And that is what is truly, sorely lacking on the Internet. Quality and respectful human interaction. In a way that is what the Social 2.0 like Facebook and MySpace are all about. Back before there was an Internet there were dial-up computer bulletin boards systems(BBS)where people posted messages and information and other people responded to them. They operated a lot like the forums you see today. Facebook and MySpace are just teched up, colorfully illustrated versions of those same old BBS boards. People, finding ways to connect online.
One of the hottest touted technologies today is the wonders of audio and video—and admittedly that's cool—however the problem is they are simply jazzy forms of one-way communication, and the only way to truly build a lasting relationship with your customers is honest-to-goodness, good-old-fashioned two-way communication.
Of course, all of this assumes you have a product of your own to sell in the first place. If you do not have a product of your own, then you want to read my article on affiliate marketing, which teaches you how to use the word free and the "Giveaway The Farm" tactics to make money online, at very little or almost no overhead cost to yourself by selling someone else's product! Or you can read my article “Your Online Business-Multiple Streams of Income and Where To Get Them”
But... for the final part of the puzzle, see the last installment...
To Make Money Online...Start By Giving Away The Farm Real Life Examples
****
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
To Make Money OnlineStart By Giving Away The Farm Success Key Three - To learn more about this author, visit Teresa Bohannon's Website.
Like this article? Share it with your friends
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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