To Make Money OnlineStart By Giving Away The Farm Success Key Two
To Make Money OnlineStart By Giving Away The Farm Success Key Two
The Internet is the perfect vehicle for instant gratification—when it comes to comparison shopping that is.... The virtual world offers the unique opportunity to instantly and easily comparison shop for price, value, added value, bonuses, shipping costs, etc. etc. etc.... Everything the savvy shopper wants to know either is—or should be, if you are doing your job—available at the touch of a button.
The problem is... your listing is only going to be one in a long line of listings and each and every one will have its own advantages to offer. Therefore, you must be prepared to quickly illustrate why your product stands out from the crowd. If not—your hard won visitor will simply scroll down to the next person in the comparison shopping list that offers essentially the same product at the same price, but with some add on enhancement or feature that makes buying from them, more attractive than buying from you.
So what are some potential enhancements you can offer to make buying from you more attractive?
The answer is simple—refer to Key #1...the word Free.
Free Shipping for virtual products is a given. If you are foolish enough to try to charge someone for shipping them an electronic file, you probably deserve to lose your customer. That is just plain price gouging and darned near everyone on the Internet recognizes that fact by now.
Free Shipping for physical products is a nice value enhancement, but one that is not always affordable due to shipping weights and third party vendor fees; but offering a fair, basic shipping cost coupled with free or discount shipping for additional items is always appreciated, and depending on the circumstances can make or break a sale for you.
For Real Life Examples of how shipping can work against you, and simple value enhancements can work for you see the fourth installment of this series, “To Make Money Online...Start By Giving Away The Farm Real Life Examples.”
Discount pricing. There are two schools of thought in marketing.
#1 It is just as much work to make one large sale as it is to make 10 small sales.
#2 It is better to make lots of small sales regularly, than to make 1 large sale occasionally.
Personally I subscribe to the second theory simply because online comparison shopping is so easy. Unless you are offering a truly unique product, or adding value to your product, it is human nature to want a bargain. Unless you are very good at either building an imperative, or quickly convincing people of the unique value of your higher priced product you will lose a great many sales to the next link in the list. And besides, I would rather have 10 happy customers singing my praises online, then one customer who may or may not be happy. Of course, to be fair to the people who prefer strategy #1, the flip side is that strateby #2 means 10 times more customers to support for less money per customer.
Testimonials. A genuine and sincere testimonial is a great bonus. People want to shop with someone they trust. The Internet is a global marketplace and that makes for some great deals, but it it also means that most people do not have the luxury of shopping with a name they know or can ask their neighbor about. Genuine and sincere testimonials from satisfied customers are great value enhancements. Note: Guru's both good and bad, have websites loaded down with testimonials, they trade them back and forth like prized shooter marbles in an old-time Little Rascals cartoon, which makes the value of this enhancement less successful than it once was.
Bonus products. Everyone likes a perk. Offer something extra for free and most everyone will be appreciative and walk away with a good feeling. See my article, “To Make Money Online...Start By Giving Away The Farm Success Key One” for inexpensive “free” or “bonus” suggestions.
Community: This tactic may not work for everyone but a Blog, Forum or Community Website where your customer can make contacts with persons of similar interests—who are all, of course, interested in the products that you are selling is a great perk for lots of people. Think of it, if you are selling Gardening Supplies, for example, and if you provide your customers, or would be customers a free place to list Heritage Seeds they want to buy, sell or trade, or just favorite gardening tips, you are not just building customer loyalty, but you are also getting free content, more traffic and higher SEO ranking for your website.
Links: This tactic may not work for everyone but a Website where your customer can list their own business link can be a mighty persuasive perk, and this works out especially well if you require a link to you in return.
For more on the Community Website and Links tactics see my article on Community Websites Your Golden Key To Success.
So for the rest of this story, see the next installment...
To Make Money Online...Start By Giving Away The Farm Success Key Three
****
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
To Make Money OnlineStart By Giving Away The Farm Success Key Two - To learn more about this author, visit Teresa Bohannon's Website.
Like this article? Share it with your friends
The word “Value” is the Second Key to making money online.
The Internet is the perfect vehicle for instant gratification—when it comes to comparison shopping that is.... The virtual world offers the unique opportunity to instantly and easily comparison shop for price, value, added value, bonuses, shipping costs, etc. etc. etc.... Everything the savvy shopper wants to know either is—or should be, if you are doing your job—available at the touch of a button.
The problem is... your listing is only going to be one in a long line of listings and each and every one will have its own advantages to offer. Therefore, you must be prepared to quickly illustrate why your product stands out from the crowd. If not—your hard won visitor will simply scroll down to the next person in the comparison shopping list that offers essentially the same product at the same price, but with some add on enhancement or feature that makes buying from them, more attractive than buying from you.
So what are some potential enhancements you can offer to make buying from you more attractive?
The answer is simple—refer to Key #1...the word Free.
Free Shipping for virtual products is a given. If you are foolish enough to try to charge someone for shipping them an electronic file, you probably deserve to lose your customer. That is just plain price gouging and darned near everyone on the Internet recognizes that fact by now.
Free Shipping for physical products is a nice value enhancement, but one that is not always affordable due to shipping weights and third party vendor fees; but offering a fair, basic shipping cost coupled with free or discount shipping for additional items is always appreciated, and depending on the circumstances can make or break a sale for you.
For Real Life Examples of how shipping can work against you, and simple value enhancements can work for you see the fourth installment of this series, “To Make Money Online...Start By Giving Away The Farm Real Life Examples.”
Discount pricing. There are two schools of thought in marketing.
#1 It is just as much work to make one large sale as it is to make 10 small sales.
#2 It is better to make lots of small sales regularly, than to make 1 large sale occasionally.
Personally I subscribe to the second theory simply because online comparison shopping is so easy. Unless you are offering a truly unique product, or adding value to your product, it is human nature to want a bargain. Unless you are very good at either building an imperative, or quickly convincing people of the unique value of your higher priced product you will lose a great many sales to the next link in the list. And besides, I would rather have 10 happy customers singing my praises online, then one customer who may or may not be happy. Of course, to be fair to the people who prefer strategy #1, the flip side is that strateby #2 means 10 times more customers to support for less money per customer.
Testimonials. A genuine and sincere testimonial is a great bonus. People want to shop with someone they trust. The Internet is a global marketplace and that makes for some great deals, but it it also means that most people do not have the luxury of shopping with a name they know or can ask their neighbor about. Genuine and sincere testimonials from satisfied customers are great value enhancements. Note: Guru's both good and bad, have websites loaded down with testimonials, they trade them back and forth like prized shooter marbles in an old-time Little Rascals cartoon, which makes the value of this enhancement less successful than it once was.
Bonus products. Everyone likes a perk. Offer something extra for free and most everyone will be appreciative and walk away with a good feeling. See my article, “To Make Money Online...Start By Giving Away The Farm Success Key One” for inexpensive “free” or “bonus” suggestions.
Community: This tactic may not work for everyone but a Blog, Forum or Community Website where your customer can make contacts with persons of similar interests—who are all, of course, interested in the products that you are selling is a great perk for lots of people. Think of it, if you are selling Gardening Supplies, for example, and if you provide your customers, or would be customers a free place to list Heritage Seeds they want to buy, sell or trade, or just favorite gardening tips, you are not just building customer loyalty, but you are also getting free content, more traffic and higher SEO ranking for your website.
Links: This tactic may not work for everyone but a Website where your customer can list their own business link can be a mighty persuasive perk, and this works out especially well if you require a link to you in return.
For more on the Community Website and Links tactics see my article on Community Websites Your Golden Key To Success.
So for the rest of this story, see the next installment...
To Make Money Online...Start By Giving Away The Farm Success Key Three
****
It is not wealth one asks for, but just enough to preserve one’s dignity, to work unhampered, to
be generous, frank and independent.
– W. Somerset Maugham (1874 - 1965) Of Human Bondage, 1915
To Make Money OnlineStart By Giving Away The Farm Success Key Two - To learn more about this author, visit Teresa Bohannon's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Teresa's articles
 | |
|
|  |
 | |
|
| |
 | ||
|
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Top Author Mistakes Webinar Plan Super Productivity Sale Systems Write A Bestseller |
|
 | ||
 |
Top 50 Business Plans
Top Business Plan Blogs | |
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
|||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||