Customizing Your Product Offering for the Global Market
Customizing Your Product Offering for the Global Market
Cultural Influences — Social structure, language, religion, education and tradition in your selected country or region will all have an effect on your product customization. Food tastes and preferences vary tremendously from region to region—when it comes to foods, beverages and scents, there really is no “global culture”!
Economic Influences — Less developed countries tend not to demand high performance attributes. For example, in the U.S. we want our cars to have CD players, air conditioning and power steering; in other countries, just getting from Point A to Point B the most efficient and inexpensive way may be the number one consideration.
Technical Influences—Testing standards may vary from country to country, as may electrical power and other characteristics.
Remember to "Go Global and Grow Global!"
Customizing Your Product Offering for the Global Market - To learn more about this author, visit Carol B. Webster's Website.
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What’s Your Product Strategy? — Can you sell the same product everywhere with the same promotional message? Will you sell the same product with a different promotional strategy? Can you sell an adapted product with the same or a different promotional strategy? Or do you need to develop a completely new product for your export market?
Cultural Influences — Social structure, language, religion, education and tradition in your selected country or region will all have an effect on your product customization. Food tastes and preferences vary tremendously from region to region—when it comes to foods, beverages and scents, there really is no “global culture”!
Economic Influences — Less developed countries tend not to demand high performance attributes. For example, in the U.S. we want our cars to have CD players, air conditioning and power steering; in other countries, just getting from Point A to Point B the most efficient and inexpensive way may be the number one consideration.
Technical Influences—Testing standards may vary from country to country, as may electrical power and other characteristics.
Remember to "Go Global and Grow Global!"
Customizing Your Product Offering for the Global Market - To learn more about this author, visit Carol B. Webster's Website.
Like this article? Share it with your friends
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Bernard ReberBack in late 1992, MS Access hit the streets. About that time the company I managed needed new software to handle their growing client base and I decided to try this new product. I had little difficulty writing and adapting a database to suit us and discovered a hidden talent for programming. A business was born. With business studies and 25 years of management experience in three different countries under my belt, I could offer a unique combination of skills and my customers agreed. From these humble beginnings my software 'invoiceit' emerged in 1999 and has since been taken to 49 states (hello Wyoming, won't you join us?), all across Canada and more than 70 other countries. From the very beginning the program included cashbook accounting, the simplest form of keeping financial business records. The Dictionary.com defines 'cashbook' as "A 'book' in which to record money received and paid out". For 'book' substitute 'simple software' and that's what I'm about. Now I have published Simple Accounting, an inexpensive spreadsheet solution which even you can master. For just $14.95 it costs less than a takeout meal! More at http://www.scrambled-card.com/simple_accounting_main.htm - Visit Bernard Reber's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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