Developing Sales & Marketing Materials for Overseas
Developing Sales & Marketing Materials for Overseas
2) Standards - Use the right system for any technical data or measurements (English vs. metric) included in your brochure. Using the metric system where required indicates that you have taken the time and effort to provide data that is immediately usable by your potential customers. It may even be necessary to have your product’s physical property tests performed overseas according to a specific standard, such as DIN (Germany), ISO (Europe), or BS (UK). Be sure to also check what size paper is the norm in your target country.
3) Graphics – Be sure to do some research on cultural issues in your new market. Certain colors may be considered offensive or have a particular meaning that may be counter to what your product is trying to portray. According to Jonathan Groucutt in his book Foundations of Marketing, almost every color can mean death or mourning in another country (for example purple in Brazil, black in much of the Western hemisphere, white in Japan, dark red in the Ivory Coast); either red (Asia) or green (Middle East) can stand for luck. Certain images or photos could also be considered offensive in other countries.
4) Purpose – How will your brochures or other marketing materials be distributed? Will they be explained by a salesperson during visits to potential clients? Will they be used in a direct mail campaign to spur initial interest in your product or service? Knowing exactly how you or your overseas partners will use the materials will help you determine how much detail needs to be included and what format the final product should take.
Good luck and good selling!
Developing Sales Marketing Materials for Overseas - To learn more about this author, visit Carol B. Webster's Website.
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1) Translation - It is of course important to provide materials in the language of the country. Be it French, Spanish, Chinese, Arabic or Urdu, be sure you hire the right person to translate your literature. For example, the Spanish spoken in Chile varies widely from that spoken in Mexico, Spain and other Spanish-speaking countries.
2) Standards - Use the right system for any technical data or measurements (English vs. metric) included in your brochure. Using the metric system where required indicates that you have taken the time and effort to provide data that is immediately usable by your potential customers. It may even be necessary to have your product’s physical property tests performed overseas according to a specific standard, such as DIN (Germany), ISO (Europe), or BS (UK). Be sure to also check what size paper is the norm in your target country.
3) Graphics – Be sure to do some research on cultural issues in your new market. Certain colors may be considered offensive or have a particular meaning that may be counter to what your product is trying to portray. According to Jonathan Groucutt in his book Foundations of Marketing, almost every color can mean death or mourning in another country (for example purple in Brazil, black in much of the Western hemisphere, white in Japan, dark red in the Ivory Coast); either red (Asia) or green (Middle East) can stand for luck. Certain images or photos could also be considered offensive in other countries.
4) Purpose – How will your brochures or other marketing materials be distributed? Will they be explained by a salesperson during visits to potential clients? Will they be used in a direct mail campaign to spur initial interest in your product or service? Knowing exactly how you or your overseas partners will use the materials will help you determine how much detail needs to be included and what format the final product should take.
Good luck and good selling!
Developing Sales Marketing Materials for Overseas - To learn more about this author, visit Carol B. Webster's Website.
Like this article? Share it with your friends
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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 Carol B. Webster (Visit Carol's Website)
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