Carol B. Webster Articles

Pricing Your Product for the Overseas Market - Click To Read Article
Pricing a product correctly for your home market can be difficult enough, but take into account all the factors which need to be considered for an overseas market complicates things even further! Proper planning can help you achieve the right price to maximize your international sales.

Participating in an Overseas Trade Show - Click To Read Article
If you’ve ever organized participation in a trade show in the U.S., you know how much work it is! Selecting the right show, getting all the paperwork in on time, remembering to make hotel and travel reservations for everyone attending, deciding what your booth should look like….the tasks are seemingly endless! And doing a show overseas is that much more complicated, but the rewards can be great. Take a look at a few things which can help you prepare for an overseas show……..

Finding and Managing Sales Agents and Distributors Overseas - Click To Read Article
You’ve adapted your product for the overseas market, and established an appropriate price. Now you just have to find a way to sell your product! Finding the right distribution partner overseas is important. It’s so important to be able to establish a trusting long-term relationship with the person or group who is going to be help you penetrate new market and be your local presence overseas. So what do you look for?

Developing Sales & Marketing Materials for Overseas - Click To Read Article
You’ve selected a target market overseas, and found a distribution partner, who has now asked you for some sales collateral materials to help him or her market your product or service successfully. As you put together your brochures and sales sheets, you’ll want to keep a few things in mind to ensure that your printed marketing materials are culturally and linguistically correct.

Customizing Your Product Offering for the Global Market - Click To Read Article
Once you’ve decided on a target market for exporting your product, you need to think about what changes you may need to make to your product for it to be successful in an international market.


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