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Four of the Most Common Mistakes in Persuasive Speaking

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Anne Freedman
(Visit Anne's Website) Anne B. Freedman is founder and president of Speak Out, Inc., in Miami, FL. She is an internationally-recognized executive speaking and networking coach, keynote speaker, and author of several books including “Unforgettable Speeches and Sales Presentations in 8 Easy Steps,” “Own the Room: Connect, Persuade & Succeed,” and a collection of how-to e-books. Her company creates messages and provides presentation coaching for senior level executives and entrepreneurs. Additionally, customized training programs are conducted in presentations, team communication, selling skills and networking. New Speak Out Persuasion Boot Camps, one-day and weekend programs, are offered in Miami. Reach Anne at 305.273.6640 or Toll-free at 800/998-SPEAK. E-mail: anne@speakoutinc.com. The website is www.speakoutinc.com.

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Four of the Most Common Mistakes in Persuasive Speaking

1. Trying to say too much in too little time.

If you figure the average rate of speaking is about 100/words a minute, you can quickly compute how many words – maximum – you need to prepare for your presentation. Less is always best!

2. Not considering what “they” want before putting your comments together.

You may be clear on what you need to get across, but it won’t work unless you weave together your words with their goals and vision. Quite simply, what are you going to do for them?

3. Writing out your presentation and trying to read it, instead of speaking to the person or group.


It usually takes at least nine practices – rehearsing your presentation out of order, in pieces – to appear totally “natural” and at ease. You may not need to memorize your remarks, but you’ll appear far more in control when you don’t appear to be “reading.”

4. Failure to adapt your presentation from a group or individual to the next one.

Some groups demand a ton of detail and pie charts. Others just want an overview. Your client may want a step-by-step approach. Or only the bottom-line cost. A successful persuasive speaker creates his or her message in layers, with multiple approaches, anticipating different strokes for different folks. One size does not fit all.





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