Four of the Most Common Mistakes in Persuasive Speaking
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Four of the Most Common Mistakes in Persuasive Speaking
1. Trying to say too much in too little time.
If you figure the average rate of speaking is about 100/words a minute, you can quickly compute how many words – maximum – you need to prepare for your presentation. Less is always best!
2. Not considering what “they” want before putting your comments together.
You may be clear on what you need to get across, but it won’t work unless you weave together your words with their goals and vision. Quite simply, what are you going to do for them?
3. Writing out your presentation and trying to read it, instead of speaking to the person or group.
It usually takes at least nine practices – rehearsing your presentation out of order, in pieces – to appear totally “natural” and at ease. You may not need to memorize your remarks, but you’ll appear far more in control when you don’t appear to be “reading.”
4. Failure to adapt your presentation from a group or individual to the next one.
Some groups demand a ton of detail and pie charts. Others just want an overview. Your client may want a step-by-step approach. Or only the bottom-line cost. A successful persuasive speaker creates his or her message in layers, with multiple approaches, anticipating different strokes for different folks. One size does not fit all.
Four of the Most Common Mistakes in Persuasive Speaking - To learn more about this author, visit Anne Freedman's Website.
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