Seven Secrets of Closing Deals with Women Why Entrepreneurs Need to Focus on Women
Seven Secrets of Closing Deals with Women Why Entrepreneurs Need to Focus on Women
1. The Conference Room Isn’t a Battlefield. Much of what I have read on closing the sale used words such as “the game plan,” “pre-game strategy,” and “the attack plan.” I got the feeling that the initial business handshake was going to be followed by “go to your corners and come out fighting.” Closing deals with women is about relationships, not battles. Build trust, show integrity and listen to what she says.
2. The 3 Rs You Didn’t Learn in School — Relationship, Respect and Results. Establishing a relationship will guarantee a long-term, loyal business association, rather than an isolated sale. Women converse more with each other. They recommend, refer and repeat doing business with people they like and respect. Closing a deal with a woman may take longer, but it is worth the time and effort.
3. If You Want My Money, Don’t Call Me Honey. Valuing women as employees, colleagues, business associates, clients and customers is important to doing business with them. Women notice small things — how you address them versus their male coworkers, for instance. Savvy business men and women recognize that many women are the purchasing agents for their businesses, families and themselves. When doing business, these financially confident women seek out companies that value them and accommodate their needs.
4. What Works for the Gander Doesn’t Always Work for the Goose. When spoken to at length, women nod to confirm they are listening, not to convey their approval or acceptance of the deal. A man’s nod more often signifies agreement. Executives used to spouting orders or salesmen who do the majority of the talking need to readjust their strategies when dealing with women. Women will listen politely, but then may fail to buy. This confuses the salesperson who thought the sale was closed.
5. To Be, or Not To Be. There are many things women are not. They are not too emotional to run multi-million dollar companies successfully. They are not too illogical and irrational to make sound business decisions. They are not indecisive or incapable of making a decision because they consider all the options first. While they may function differently than men, they are a highly responsible, dependable, loyal group. To close deals with women, rather they are executives, business owners or homemakers, realize who they are and who they aren’t.
6. Applaud Her Intelligence. Today, women are more educated than at any other time in history. More than one third of Ph.D. candidates and medical school graduates are women, as are 55 percent of university students. Women owned businesses outpace overall business growth two to one. There are approximately 8 million women business owners who generate more than $2.3 trillion dollars in revenue annually. They employ 35 percent more people than all the Fortune 500 companies combined worldwide, employing one out of every four workers. Understand her power to help your company grow.
Seven Secrets of Closing Deals with Women Why Entrepreneurs Need to Focus on Women - To learn more about this author, visit Gerry Myers's Website.
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It’s not news that women and men are different — physically, emotionally, and mentally. Each gender communicates, thinks, operates, and manages with a unique style. Neither is right or wrong. They are just different. As a result, many entrepreneurs are taking the time to learn some of the secrets about doing business with women.
1. The Conference Room Isn’t a Battlefield. Much of what I have read on closing the sale used words such as “the game plan,” “pre-game strategy,” and “the attack plan.” I got the feeling that the initial business handshake was going to be followed by “go to your corners and come out fighting.” Closing deals with women is about relationships, not battles. Build trust, show integrity and listen to what she says.
2. The 3 Rs You Didn’t Learn in School — Relationship, Respect and Results. Establishing a relationship will guarantee a long-term, loyal business association, rather than an isolated sale. Women converse more with each other. They recommend, refer and repeat doing business with people they like and respect. Closing a deal with a woman may take longer, but it is worth the time and effort.
3. If You Want My Money, Don’t Call Me Honey. Valuing women as employees, colleagues, business associates, clients and customers is important to doing business with them. Women notice small things — how you address them versus their male coworkers, for instance. Savvy business men and women recognize that many women are the purchasing agents for their businesses, families and themselves. When doing business, these financially confident women seek out companies that value them and accommodate their needs.
4. What Works for the Gander Doesn’t Always Work for the Goose. When spoken to at length, women nod to confirm they are listening, not to convey their approval or acceptance of the deal. A man’s nod more often signifies agreement. Executives used to spouting orders or salesmen who do the majority of the talking need to readjust their strategies when dealing with women. Women will listen politely, but then may fail to buy. This confuses the salesperson who thought the sale was closed.
5. To Be, or Not To Be. There are many things women are not. They are not too emotional to run multi-million dollar companies successfully. They are not too illogical and irrational to make sound business decisions. They are not indecisive or incapable of making a decision because they consider all the options first. While they may function differently than men, they are a highly responsible, dependable, loyal group. To close deals with women, rather they are executives, business owners or homemakers, realize who they are and who they aren’t.
6. Applaud Her Intelligence. Today, women are more educated than at any other time in history. More than one third of Ph.D. candidates and medical school graduates are women, as are 55 percent of university students. Women owned businesses outpace overall business growth two to one. There are approximately 8 million women business owners who generate more than $2.3 trillion dollars in revenue annually. They employ 35 percent more people than all the Fortune 500 companies combined worldwide, employing one out of every four workers. Understand her power to help your company grow.
Seven Secrets of Closing Deals with Women Why Entrepreneurs Need to Focus on Women - To learn more about this author, visit Gerry Myers's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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