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Seven Secrets of Closing Deals with Women Why Entrepreneurs Need to Focus on Women
| Guest post by: Gerry Myers |
Article Overview: Women have different buying patterns, thought processes and experiences than men do. Therefore, closing deals with women requires knowing what they want and what motivates them to buy.
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Free Download - Women - The Myths The Realities Things Successful Entrepreneurs Should Know By Gerry Myers |
Seven Secrets of Closing Deals with Women Why Entrepreneurs Need to Focus on Women
It’s not news that women and men are different — physically, emotionally, and mentally. Each gender communicates, thinks, operates, and manages with a unique style. Neither is right or wrong. They are just different. As a result, many entrepreneurs are taking the time to learn some of the secrets about doing business with women.
1. The Conference Room Isn’t a Battlefield. Much of what I have read on closing the sale used words such as “the game plan,” “pre-game strategy,” and “the attack plan.” I got the feeling that the initial business handshake was going to be followed by “go to your corners and come out fighting.” Closing deals with women is about relationships, not battles. Build trust, show integrity and listen to what she says.
2. The 3 Rs You Didn’t Learn in School — Relationship, Respect and Results. Establishing a relationship will guarantee a long-term, loyal business association, rather than an isolated sale. Women converse more with each other. They recommend, refer and repeat doing business with people they like and respect. Closing a deal with a woman may take longer, but it is worth the time and effort.
3. If You Want My Money, Don’t Call Me Honey. Valuing women as employees, colleagues, business associates, clients and customers is important to doing business with them. Women notice small things — how you address them versus their male coworkers, for instance. Savvy business men and women recognize that many women are the purchasing agents for their businesses, families and themselves. When doing business, these financially confident women seek out companies that value them and accommodate their needs.
4. What Works for the Gander Doesn’t Always Work for the Goose. When spoken to at length, women nod to confirm they are listening, not to convey their approval or acceptance of the deal. A man’s nod more often signifies agreement. Executives used to spouting orders or salesmen who do the majority of the talking need to readjust their strategies when dealing with women. Women will listen politely, but then may fail to buy. This confuses the salesperson who thought the sale was closed.
5. To Be, or Not To Be. There are many things women are not. They are not too emotional to run multi-million dollar companies successfully. They are not too illogical and irrational to make sound business decisions. They are not indecisive or incapable of making a decision because they consider all the options first. While they may function differently than men, they are a highly responsible, dependable, loyal group. To close deals with women, rather they are executives, business owners or homemakers, realize who they are and who they aren’t.
6. Applaud Her Intelligence. Today, women are more educated than at any other time in history. More than one third of Ph.D. candidates and medical school graduates are women, as are 55 percent of university students. Women owned businesses outpace overall business growth two to one. There are approximately 8 million women business owners who generate more than $2.3 trillion dollars in revenue annually. They employ 35 percent more people than all the Fortune 500 companies combined worldwide, employing one out of every four workers. Understand her power to help your company grow.
1.2 Mission Objectives: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
Franchise Businesses Appeal to Women Entrepreneurs
4.0 The state of women’s enterprises in Tanzania: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
Are Men Smarter Than Women
8.0 Promotion of women’s entrepreneurship: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
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About the Author: Gerry Myers RSS for Gerry's articles - Visit Gerry's website Click here to visit Gerry's website   Women The Myths The Realities Things Successful Entrepreneurs Should Know Women Business Owners Continue to Thrive Seven Secrets of Closing Deals with Women Why Entrepreneurs Need to Focus on Women |
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A ton of Great Women
- You might want to profile Teresa Cascioli of LakePort Brewery. She has an amazing story! I met her at at the celebratory luncheon for the Profit/Chatelaine Top 100 Women Business Owners. The Top 100 list is also a great resource for inspirational stories of Women Entrepreneurs.
Re: History of Women in Business in the United States
- Yes. Women have increasingly made positive economic contributions to society and their position is being recognized more and more as seen on the Forbes List of Executive Women. In general, women can be a bit more practical in their approach as entrepreneurs too.
Re: Are entrepreneur women more organized than men?
- Women are generally more organised than men. They have good instincts more than men. Women are generally aggressive when it come to business. You don't want to mess up with them.
For all Women Entrepreneurs
- Hi everyone,
as you probably know by now I've just become a Moderator for this group.
I'd like to get to know all the Women Entrepreneurs a little better so can you all post here and let me know who a little about yourselves and what business you are in.
Take care,
Carol
Re: Are entrepreneur women more organized than men?
- The issue of women being more organized than men is true, start from you home, just see how messy the boys are. Women are also very cautious, unlike men who take any risk, a woman will analyze the risk first. Women are also go getter when it comes to business, once they make their mind, then they go for it.
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