Gerry Myers Articles
Women Business Owners Continue to Thrive - Click To Read Article
Women Business Owners are impacting the economy as they continue to start twice as many businesses as the overall population.
Women - The Myths The Realities Things Successful Entrepreneurs Should Know - Click To Read Article
For years business owners, corporate executives and marketers have had pre-conceived ideas about women consumers. Many of these myths hurt a company's ability to be successful with the woman buyer. To be more effective in selling to women, you need to dispel myths you currently hold.
Seven Secrets of Closing Deals with Women Why Entrepreneurs Need to Focus on Women - Click To Read Article
Women have different buying patterns, thought processes and experiences than men do. Therefore, closing deals with women requires knowing what they want and what motivates them to buy.
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