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Gerry Myers Articles

Written by: Gerry Myers

Women Business Owners Continue to Thrive - Click To Read Article
Women Business Owners are impacting the economy as they continue to start twice as many businesses as the overall population.

Women - The Myths The Realities Things Successful Entrepreneurs Should Know - Click To Read Article
For years business owners, corporate executives and marketers have had pre-conceived ideas about women consumers. Many of these myths hurt a company's ability to be successful with the woman buyer. To be more effective in selling to women, you need to dispel myths you currently hold.

Seven Secrets of Closing Deals with Women Why Entrepreneurs Need to Focus on Women - Click To Read Article
Women have different buying patterns, thought processes and experiences than men do. Therefore, closing deals with women requires knowing what they want and what motivates them to buy.

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About the Author: Gerry Myers
RSS for Gerry's articles - Visit Gerry's website

Gerry Myers is CEO/founder of Advisory Link (AL). AL helps corporations in marketing and selling to women, as well as recruiting, retaining and promoting women in the organization. In addition to development and overseeing the innovative Women’s Advisory Boards program, she creates and facilitates Exec-U-Links, which are peer coaching groups. One example is the Women Executives and Business Owners. AL’s website is www.advisorylink-dfw.com Myers has written for or been featured in The New York Times, The Financial Post, The Dallas Business Journal, Honolulu Weekly, Toronto Star and Working Woman, to name a few. Myers is author of Targeting the New Professional Woman: How to Market and Sell to Today's 57 Million Working Women. She is co-author with Jack Canfield, Dr. Warren Bennis and others in the upcoming book, Leading the Way to Success. Myers is past president of the DFW National Association of Women Business Owners and of the D/FW AWN and has served on the advisory boards of UNT Dept of Marketing & Logistics, Women's Leadership Exchange, Women's Resource Center of the Dallas Metropolitan YWCA, Girls Inc., etc. She is an alumnus of Leadership America, Class of 2003.

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More from Gerry Myers
Seven Secrets of Closing Deals with Women Why Entrepreneurs Need to Focus on Women
Women Business Owners Continue to Thrive
Women The Myths The Realities Things Successful Entrepreneurs Should Know


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